Surfaces - the leading floor covering industry event in the US - is taking place this week in Las Vegas. It's big, and intense and spread out! My Fitbit says I've already walked over 5 miles today.
It's also been an intense social media marketing filled event for me with three education sessions completed:
- “Stores That Floor: Marketing to the Coveted Female Consumer” Surfaces 2013 Education Seminar
- Surfaces 2013 Panel Discussion Explores How Flooring Retailers Use Social Media
- Surfaces 2013 Addresses How Social Media Fits Into Overall Flooring Business in Workshop
This is the second year I've presented with Sarah Kelly and I can't say enough about how wonderful she is! (By the way, you may be interested in the resources we put together for the 3 hour workshop we led last year: Social Media: How To for Business.)
During my second session, I led a panel discussion about Social Media in Action with two very thoughtful and focused retailers whose insights I captured in these two blog articles:
Although he wasn't able to join, I did refer to Chris Morrissette's observations which are captured in Social Media in Action: FLOFORM Countertops Connects With Customers.
For the retail experience/marketing to women session, the resources I put together for last year's session about marketing/selling to women remain relevant.
With these sessions behind me, I can focus on meeting up with many digital marketing friends, including Scarlet Opus, meeting Stacy Garcia from #KBTribeChat for the first time, as well connecting with Arpi Nalbandian, Stacy and Irene Williams for #kbtribechat.
It's a full and social floor covering life!