customer experience customer loyalty 6 Min Read The Case for Personas in Business: Better Customer Engagement Do you embrace personas for your business? They're effective if you're looking for better customer engagement ... Christine B. Whittemore December 17, 2021
customer experience 8 Min Read The Ultimate Guide to Pillar Content for Your Website Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get ... Christine B. Whittemore September 28, 2021
Digital Marketing Marketing Technology 4 Min Read What's Your Marketing Technology Stack? Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to do so. And, ... Christine B. Whittemore September 22, 2021
B2B Social Media lead generation How Do I Get Started? SEO & Search Tips 6 Min Read How Do I Get More Business? 13 Tips The question "how do I get more business?" comes up frequently when I speak with small and medium business ... Christine B. Whittemore August 20, 2021
B2B Social Media How Do I Get Started? 4 Min Read B2B Social Media Assessment Questions Have you assessed your B2B business social media presence? Why or why not? B2B-focused businesses stand to ... Christine B. Whittemore August 11, 2021
customer experience SEO & Search Tips 4 Min Read Are Your Meta Descriptions Missing or Duplicated? (Video) Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some ... Christine B. Whittemore August 4, 2021
customer experience 5 Min Read What is a Landing Page and How Does it Work? Do you know what a 'landing page' is and have you implemented one yet? If you haven't, let's explore what a ... Christine B. Whittemore July 27, 2021
Blogging customer experience 7 Min Read 31 Benefits of Blogging for Business Have you launched a blog for your business? If not, what are you waiting for? If it's justification you need, ... Christine B. Whittemore July 14, 2021
Blogging 4 Min Read Have You Written a 'Welcome Readers' Blog Post or Article? Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on ... Christine B. Whittemore April 27, 2021
customer experience 3 Min Read SMART Marketing Goals And Why You Need Them Have you set up SMART marketing goals for your business? SMART stands for Specific, Measurable, Attainable, ... Christine B. Whittemore April 19, 2021
Marketing Technology HubSpot 3 Min Read App Integrations Take HubSpot to New Power Levels Have you added app integrations to your HubSpot CRM and sales/marketing automation platform? If you haven't, ... Christine B. Whittemore April 6, 2021
customer experience Digital Marketing SEO & Search Tips 5 Min Read SEO Tips: Having Fun with Title Tags and Meta Descriptions As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags ... Christine B. Whittemore May 27, 2020
customer experience How Do I Get Started? SEO & Search Tips 4 Min Read How To Fix Broken Links on Your Website (Video) When's the last time you checked your website for broken links? It's a valuable part of content marketing. I ... Christine B. Whittemore May 13, 2020
customer experience Digital Marketing 4 Min Read Top Tips for Avoiding Spam Filters or How To Make it to the Inbox Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able ... Christine B. Whittemore July 10, 2018
Digital Marketing 3 Min Read McGraw-Hill, LinkedIn + 3 Expert Perspectives: Building Trust With Customers With all the talk about privacy concerns and online social networks, what often gets lost is the valuable ... Christine B. Whittemore May 1, 2018
customer experience email marketing 5 Min Read What To Do When Your Shopping Cart Gets Abandoned? Try Email Marketing If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email ... Christine B. Whittemore April 24, 2018
customer experience 6 Min Read Inbound Marketing Definition: Build Trust, Generate Leads What's your definition of 'inbound marketing'? For me, it has everything to do with building trust so you ... Christine B. Whittemore April 17, 2018
customer experience HubSpot 4 Min Read Do You Integrate Personas into Your Inbound Marketing with HubSpot? Do you do personas in your business? Have you integrated them into your inbound marketing? If yes, then ... Christine B. Whittemore April 3, 2018
customer experience customer loyalty 6 Min Read How To Build Inbound Trust and Cooperation: Simon Sinek Explains How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to ... Christine B. Whittemore March 27, 2018
customer experience 6 Min Read 11 Undeniable Signs of Inbound Marketing Success What are the signs that your inbound marketing efforts are generating success? After all, you've been working ... Christine B. Whittemore January 30, 2018
Blogging B2B Social Media 4 Min Read 10 Top Tips for Starting a Blog for Business If your business doesn't yet have a blog - or has one that might benefit from a reset - here are 10 tips for ... Christine B. Whittemore January 16, 2018
customer experience 3 Min Read 27 Inbound Marketing Assessment Questions Are you wondering how effective inbound is compared to traditional outbound marketing? Try these 27 inbound ... Christine B. Whittemore January 9, 2018
Blogging SEO & Search Tips 4 Min Read Why Blogs For Business? For Content That Connects With Your Customers What's your take on why blogs for business? Do you consider them useful? A necessary evil? Something to run ... Christine B. Whittemore December 19, 2017
Blogging customer experience 4 Min Read How Does Business Blogging Fit Into Your Inbound Marketing? If you're serious about inbound marketing, you'll want to embrace business blogging. Why? Because the two fit ... Christine B. Whittemore December 12, 2017
Blogging 10 Min Read The 79 Latest Business Blogging Statistics Are you considering blogging for your business and wondering what you can expect? These 79 blogging ... Christine B. Whittemore November 28, 2017
customer experience email marketing 4 Min Read Email Marketing Best Practices to Get More Business! (Infographic) If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth ... Christine B. Whittemore November 7, 2017
customer experience 8 Min Read The What, Why and How of Content Topic Clusters In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual ... Christine B. Whittemore October 24, 2017
customer experience HubSpot 4 Min Read DepositFix Offers HubSpot Payment Integration: Interview with Denis Lunev Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. ... Christine B. Whittemore September 12, 2017
customer experience How Do I Get Started? 4 Min Read Want to Start Something Different... Like Inbound Marketing? Are you looking to start something different like inbound marketing? In case you are, and aren't quite sure ... Christine B. Whittemore September 5, 2017
customer experience 6 Min Read How an Interactive Content Assessment Can Generate Qualified Leads What's your opinion of interactive content? Have you implemented any kind of tool or assessment with an ... Christine B. Whittemore August 22, 2017
B2B Social Media How Do I Get Started? 24 Min Read 'How Do I' Social Media Marketing Series Do you have questions about applying social media marketing to your business? You've come to the right place! ... Christine B. Whittemore August 8, 2017
B2B Social Media Digital Marketing 8 Min Read Ten Social Media Trends and How to Apply Them to Your Business Are you wondering how you might apply the latest social media trends to your business? I've assembled what I ... Christine B. Whittemore August 1, 2017
B2B Social Media lead generation 4 Min Read Generating Leads With Social Media Are you generating leads with social media for your business? What have you found works best and how has that ... Christine B. Whittemore July 17, 2017
customer experience How Do I Get Started? SEO & Search Tips 4 Min Read How To Get Found On Google Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were ... Christine B. Whittemore July 10, 2017
customer experience 4 Min Read Developing Personas for Content Marketing Have you identified personas for your business? If yes, how do you tailor your content marketing to your ... Christine B. Whittemore June 26, 2017
B2B Social Media Digital Marketing 13 Min Read 200+ Case Studies: Social Media and Content Marketing Examples Do you enjoy case studies? I do, especially when those case studies are about social media and content ... Christine B. Whittemore June 19, 2017
Blogging B2B Social Media How Do I Get Started? 5 Min Read Starting a Blog? What's Your Purpose? If you're thinking about starting a blog for business, have you considered your purpose for doing so? For ... Christine B. Whittemore June 12, 2017
Blogging B2B Social Media How Do I Get Started? 6 Min Read How To Write a Blog Article or Post: 15 Tips What's the best way to go about writing a blog article or post on your business blog? I do best when I ... Christine B. Whittemore May 30, 2017
customer experience SEO & Search Tips 7 Min Read 10 Visual Reasons for Pursuing Inbound Marketing Are you wondering how to generate more traffic to your website and identify more leads? If you are, you ... Christine B. Whittemore May 22, 2017
B2B Social Media 3 Min Read What’s Behind the Top 10 Social Media Trends of 2017? Digital Change Warning! Massive Digital Change Ahead! Wondering what's ahead digitally? Trying to figure out which social ... Christine B. Whittemore February 13, 2017
B2B Social Media Digital Marketing How Do I Get Started? 8 Min Read How to Create a Social Media Listening Strategy Have you created a social media listening strategy for your business? If not, here's perspective on why you ... Christine B. Whittemore November 28, 2016
customer experience Digital Marketing SEO & Search Tips 3 Min Read How Media Relations Can Drive SEO For Business 'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO ... Christine B. Whittemore February 15, 2016
B2B Social Media customer experience 2 Min Read Do You Know What Simple Marketing Now Is About? An interesting thing happens when you've been publishing blog articles for a long time. The people reading ... Christine B. Whittemore January 18, 2016
B2B Social Media Digital Marketing 3 Min Read What’s A #Hashtag & Why Should You Care About Using Hashtags? Are you wondering about hash tags and how they add value from a business perspective? You're not alone. Let's ... Christine B. Whittemore January 11, 2016
customer experience 4 Min Read The 15 Top Simple Marketing Now Articles of 2015 Would you agree that, at the heart of everything in business, is the customer? I'm reminded of how important ... Christine B. Whittemore December 28, 2015
customer experience brand marketing 2 Min Read What Makes Mission Statements Powerful? I should qualify. What makes great mission statements powerful? Those are ones that great brands and ... Christine B. Whittemore November 9, 2015
customer experience Digital Marketing email marketing lead generation Marketing Technology 3 Min Read The Marketing Technology Paradox: People Matter More Than Ever! Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the ... Christine B. Whittemore September 8, 2015
customer experience Digital Marketing SEO & Search Tips 4 Min Read Simple Marketing Solutions For Getting Found Online? Be Intensely Focused! Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be ... Christine B. Whittemore August 3, 2015
customer experience Digital Marketing 3 Min Read Integrated Marketing Case Study Example: Harborside in Jersey City What strikes me as powerful in Mack-Cali's integrated marketing approach for Harborside, the development in ... Christine B. Whittemore July 20, 2015
B2B Social Media Digital Marketing 5 Min Read How To Tell If Your Social Networking Efforts Are Working? So you've picked a social network or two to focus on for your business. (See How To Pick Which Social Network ... Christine B. Whittemore July 6, 2015
B2B Social Media 4 Min Read How To Pick Which Social Network To Focus On For Business? If you're not personally active with social media, how do you figure out which social network to focus on for ... Christine B. Whittemore June 29, 2015
customer experience 3 Min Read 5 Digital Marketing Steps For Improving Your Customer Experience Have you been wondering how you might improve the customer experience your business offers? Here are 5 steps ... Christine B. Whittemore June 22, 2015
customer experience 3 Min Read How Contextual Marketing Can Make Meaning For Your Customers I bet you regularly try to create meaning for your customers, finding ways to make better sense of their ... Christine B. Whittemore June 1, 2015
website redesign 2 Min Read Is Your Website Mobile Friendly? If Not, Consider Responsive Design. How mobile friendly is your website? Have you tried to Google yourself from a mobile device? If you didn't ... Christine B. Whittemore April 29, 2015
customer experience 5 Min Read How To Create Great Content For Your Website (and Business Blog) Great content matters intensely for your website and your business blog. Despite talk stating that no one ... Christine B. Whittemore April 22, 2015
customer experience 6 Min Read Why Inbound Marketing For Your Business? If you've not considered inbound marketing for your business, why not? Or, is it perhaps that you don't fully ... Christine B. Whittemore April 2, 2015
customer experience 4 Min Read How Website Analytics Can Inspire Your Inbound Marketing Would you take off in a car without knowing if you have enough gas, what your speed is and where you're ... Christine B. Whittemore March 18, 2015
customer experience 4 Min Read 13 Big Landing Page Mistakes You Need to Avoid Sometimes, it takes thinking through mistakes to really understand best practices. In this article, I'll ... Christine B. Whittemore March 5, 2015
customer experience How Do I Get Started? 3 Min Read 15 Reasons To Embrace Inbound Marketing For Your Business Wondering whether it's time to embrace inbound marketing? Inbound marketing is about creating marketing that ... Christine B. Whittemore February 18, 2015
B2B Social Media customer experience website redesign 3 Min Read What Goes Into An Inbound Website Redesign? I've just completed an inbound website redesign with my own website and thought I'd share with you some ... Christine B. Whittemore February 12, 2015
customer experience 4 Min Read The State of Inbound Marketing 2014: Banish Delusion-Driven Marketing! Do you agree that marketing needs to shift from delusion-driven to data-driven? That's what inbound marketing ... Christine B. Whittemore January 23, 2015
customer experience 4 Min Read The Worst Advice Ever About Inbound Marketing What's the worst advice you've come across about inbound marketing? Per HubSpot, the number of marketers ... Christine B. Whittemore January 14, 2015
B2B Social Media Digital Marketing 4 Min Read Social Media Networks Roundup: Which Ones Matter to You? Social media and the various social media networks continue to morph rapidly. I hadn't realized how much ... Christine B. Whittemore October 28, 2014
customer experience HubSpot 4 Min Read Smarketing Takes On New Meaning With HubSpot's New Sales Tools HubSpot, the company behind inbound marketing and integrated marketing automation software which simplifies ... Christine B. Whittemore September 16, 2014
customer experience 1 Min Read Off to INBOUND 2014 for Content and Inbound Marketing Inspiration I'm headed to Boston for the yearly inbound marketing conference sponsored by HubSpot. This is my 4th INBOUND ... Christine B. Whittemore September 14, 2014
B2B Social Media Digital Marketing 4 Min Read How Do You Use Facebook Ads to Connect With Customers? Chances are, your business is using Facebook to connect with customers. If that's the case, are you also ... Christine B. Whittemore May 29, 2014
B2B Social Media customer experience Digital Marketing customer loyalty 3 Min Read Planning a Customer Event? Add Social Media and Make It Social! An interesting thing happens when you embrace social media because of the value it brings to building ... Christine B. Whittemore March 19, 2014
B2B Social Media customer experience Digital Marketing 7 Min Read Does Social Matter to Business? Social Media Bootcamp Highlights Although social media and business make for strange bedfellows, social matters intensely to business. Social ... Christine B. Whittemore February 20, 2014
Digital Marketing SEO & Search Tips 2 Min Read How To Search Online: 23 Tips for Finding What You Need I'm always on the lookout for tips on how to search online more effectively and efficiently. These 23 tips ... Christine B. Whittemore January 8, 2014
B2B Social Media customer experience Digital Marketing 4 Min Read 9 Top 2013 Articles on Social Media, Content and Inbound Marketing What's resonating with your readers? If you're creating content online and publishing blog articles, it's ... Christine B. Whittemore December 23, 2013
customer experience SEO & Search Tips 2 Min Read Planning a Campaign? Try an Inbound Marketing Campaign! I have an offer for you that has to do with marketing campaigns. It's a new guide titled "How to Create ... Christine B. Whittemore December 4, 2013
B2B Social Media From Simple Marketing Now: Happy Thanksgiving 2013! I wish you and yours a safe and Happy Thanksgiving Holiday 2013! If you'd like to learn about Wild Turkeys ... Christine B. Whittemore November 27, 2013
Digital Marketing website redesign MarketingProfs 6 Min Read Setting Up Goals in Google Analytics: Digital Marketing Must-Have If you're curious about your website and how it supports your business, you'll want to set up goals in Google ... Christine B. Whittemore November 20, 2013
customer experience 6 Min Read How To Create Epic Content Marketing? Joe Pulizzi Explains. Do you create epic content for your business? Joe Pulizzi does and explains how in his latest book titled ... Christine B. Whittemore November 13, 2013
B2B Social Media Digital Marketing customer loyalty 3 Min Read How To Manage a LinkedIn Group? 12 Tips for Success If you're a B2B focused organization, you may have considered starting a LinkedIn group. You may also be ... Christine B. Whittemore November 6, 2013
customer experience 2 Min Read How To Develop a Buyer Persona for Content Marketing Have you identified 'buyer personas' for your business? It's a valuable process for a business, particularly ... Christine B. Whittemore October 3, 2013
customer experience How Do I Get Started? 3 Min Read How To Get Started With Inbound Marketing Have you been wondering how to get started with inbound marketing? That means that you're ready to embrace a ... Christine B. Whittemore September 19, 2013
How Do I Get Started? SEO & Search Tips 4 Min Read How To Get Started with Paid Search to Get Found Online: 15 Tips Curious about how to get started with paid search to get found online? Read these 15 tips! Paid Search - aka ... Christine B. Whittemore September 17, 2013
Digital Marketing SEO & Search Tips 3 Min Read How Organic Keywords Help You Get Found Online Have you considered how critical search is to everything we do nowadays whether as consumers or ... Christine B. Whittemore September 12, 2013
customer experience email marketing 4 Min Read How To Create Email Marketing Customers Welcome? Show Respect! Email marketing is possibly the most effective inbound marketing tool available. After all, it allows you to ... Christine B. Whittemore September 10, 2013
Blogging customer experience 7 Min Read How To Evaluate a Business Blog If you're serious about getting found online, you know that a business blog is your most critical asset. And, ... Christine B. Whittemore September 5, 2013
customer experience 2 Min Read How Habit Helps You Connect With Customers: BRITE '13 + INBOUND13 Have you considered how important habit is to just about everything you do -- including how you connect with ... Christine B. Whittemore September 3, 2013
Digital Marketing website redesign 3 Min Read Website Redesign Mantra: Avoid Visitor Irritation and Aggravation! Raise your hand if you deliberately set out to implement a website redesign guaranteed to generate visitor ... Christine B. Whittemore July 18, 2013
customer experience 1 Min Read The Point of Content Marketing: O'Reilly/DePalma Blog It shouldn't come to you as a surprise that I believe intensely in content marketing. For a business, the ... Christine B. Whittemore July 2, 2013
customer experience Digital Marketing SEO & Search Tips 3 Min Read How To Audit Content: Yours and Your Competition's Have you ever conducted an online content audit comparing your online presence to that of your competition? I ... Christine B. Whittemore June 28, 2013
Blogging customer experience 4 Min Read How Do I Write Good Blog Articles? Focus on Your Customers! Congratulations if you have - or plan to have - a blog for your business. After all, it's a powerful tool for ... Christine B. Whittemore June 5, 2013
Blogging customer experience 1 Min Read New Business Blogging Guide From Simple Marketing Now! Big news! We have a new business blogging guide from Simple Marketing Now to share with you! I'm particularly ... Christine B. Whittemore May 29, 2013
customer experience 3 Min Read Highlights From the State of Inbound Marketing 2013 HubSpot has released its 4th annual State of Inbound Marketing. Have you seen it yet? Here are my key ... Christine B. Whittemore May 8, 2013
B2B Social Media Digital Marketing 3 Min Read Why Social Media for Business? TalkFloor Summary. At Surfaces 2013, Sarah Kelly and I teamed up for the second year to discuss social media and how to apply it ... Christine B. Whittemore April 24, 2013
B2B Social Media Digital Marketing 2 Min Read Social Listening and Trend Gazing: What Pinterest Offers Social media isn't only for networking. It's also a powerful tool for gathering insights and observing ... Christine B. Whittemore March 21, 2013
Digital Marketing website redesign 2 Min Read How To Get More Business? With Your Digital Store Front aka Website I'm preparing for a presentation next week about how your website is your most valuable marketing asset. ... Christine B. Whittemore February 21, 2013
customer experience 1 Min Read New Content Marketing Guide Available for Download! I'm so excited! After months thinking about it, I've finally published the content marketing guide I've been ... Christine B. Whittemore February 7, 2013
B2B Social Media customer experience flooring industry 2 Min Read BuildDirect Uses Social Media to Connect With Customers Have you wondered how you might use social media to connect with customers? You can find out how during ... Christine B. Whittemore January 23, 2013
B2B Social Media customer experience flooring industry 3 Min Read Social Media to Connect With Customers: Nufloors' Cynthia Dean Have you wondered how you might use social media to connect with customers? If yes, consider attending ... Christine B. Whittemore January 16, 2013
customer experience brand marketing 2 Min Read Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I ... Christine B. Whittemore January 9, 2013
Digital Marketing 1 Min Read Top 11 Digital, Content and Inbound Marketing Articles of 2012 Christine B. Whittemore December 26, 2012
customer experience SEO & Search Tips 3 Min Read Filtering Content For Meaning to Get More Business How do you find meaning online when there's so much content out there? Twitter epitomizes the challenge: it's ... Christine B. Whittemore December 12, 2012
B2B Social Media flooring blogs Digital Marketing 3 Min Read 7 Digital Marketing Musings after Bathroom Blogfest 2012 At the end of Bathroom Blogfest, I like to reflect on the experience and lessons learned. After all, it isn't ... Christine B. Whittemore November 15, 2012
flooring blogs Digital Marketing 2 Min Read 10 Digital Marketing 'Still Climbing Out' Tips: Bathroom Blogfest 2012 Here I am the Thursday after Sandy came to visit New Jersey, and I'm 'Still Climbing Out.' Perfect for ... Christine B. Whittemore November 1, 2012
flooring blogs customer experience 2 Min Read Bathroom Blogfest 2012 For Customer Experience Focused Conversation Are you ready for Bathroom Blogfest 2012? It's taking place next week, October 29 through November 2nd, and ... Christine B. Whittemore October 26, 2012
customer experience 3 Min Read David Meerman Scott Talks Content and Inbound Marketing When I reported on INBOUND 12 in What's New from INBOUND 12: HubSpot 3, Inbound Marketing Wisdom, I promised ... Christine B. Whittemore October 24, 2012
Digital Marketing SEO & Search Tips 3 Min Read Data on Why 'Get Found Online' Matters in Marketing: ZMOT, Pew, GE Capital I love data! Not just Star Trek Data, but also numbers data that provides marketing perspective on how people ... Christine B. Whittemore October 16, 2012
flooring blogs customer experience 1 Min Read Are You In For Bathroom Blogfest 2012: Still Climbing Out? Bathroom Blogfest 2012 is right around the corner. Are you in? Christine B. Whittemore October 4, 2012
B2B Social Media Digital Marketing 1 Min Read Digital Marketing Must Have: Hootsuite Pro! What digital marketing tool do you use to manage your social media interactions? I use Hootsuite Pro. I'm a ... Christine B. Whittemore October 2, 2012
Digital Marketing website redesign 2 Min Read How To Create a Home Page That Connects With Customers: 3 Guidelines Although digital visitors often come across our website via a back door - i.e., blog articles, landing pages, ... Christine B. Whittemore September 27, 2012
website redesign 1 Min Read Thinking About a Website Redesign? Check Out My Guide! Christine B. Whittemore September 6, 2012
customer experience HubSpot 2 Min Read What's New from INBOUND 12: HubSpot 3, Inbound Marketing Wisdom Imagine spending 3.5 days interacting with a large number – think ~2600+ – of people who share with you a ... Christine B. Whittemore August 30, 2012
customer experience 1 Min Read At INBOUND 12: Ready to Absorb Inbound Marketing Insights! Christine B. Whittemore August 27, 2012
Digital Marketing website redesign 2 Min Read Don't Be Held Hostage During Your Website Redesign! Christine B. Whittemore August 15, 2012
Digital Marketing lead generation 1 Min Read Online Lead Generation: Art + Science My friends at BuyerZone informed me of an ebook they have created titled The Art (and Science) of Successful ... Christine B. Whittemore August 7, 2012
brand marketing 1 Min Read Simplicity Matters in Brand Marketing: BRITE Conference 2012 I'm partial to simplicity, so when Howard Belk, Co-President and CEO, Chief Creative Officer, and Brian ... Christine B. Whittemore July 24, 2012
B2B Social Media customer experience Making Time for Creativity? Simple Marketing Now July eNewsletter Simple Marketing Now's July newsletter has just been published. I invite you to check it out. Christine B. Whittemore July 19, 2012
customer experience website redesign 1 Min Read Website Evaluations and the "About Us" Page One of my very favorite website pages is the ' About Us' page. It is the page or section I gravitate towards ... Christine B. Whittemore July 11, 2012
B2B Social Media 2 Min Read Big Business Uses Social Networks Internally for Employee Engagement While at Info360 [see Tips for Getting Started with Content Curation], I had the opportunity to listen to ... Christine B. Whittemore June 27, 2012
customer experience How Do I Get Started? 2 Min Read Tips for Getting Started with Content Curation Do you consider yourself immersed in the creation of content? Do you find that, as you create content, you ... Christine B. Whittemore June 20, 2012
B2B Social Media 2 Min Read Facebook Tips for Engagement Which are your favorite Facebook Tips for engaging with visitors, fans and customers? We're talking Facebook ... Christine B. Whittemore June 14, 2012
customer experience 2 Min Read Remarkable Customer Experience, Pike Place Fish Market Style Pike Place Fish Market has spawned (!) at least two different motivational approaches for delivering a ... Christine B. Whittemore June 11, 2012
Blogging Digital Marketing How Do I Get Started? 1 Min Read How Do I Write Strong Blog Titles? What have you found makes for an effective blog title? You know, the kind that attracts visitors and engages ... Christine B. Whittemore June 6, 2012
B2B Social Media Digital Marketing 1 Min Read NBSA: Social Media and Natural Buzz. Why Online Conversations Matter NBSA, the Natural Beauty Summit America, took place May 14 and 15, 2012 [see ‘Why Online Conversations ... Christine B. Whittemore May 30, 2012
customer experience 4 Min Read Meet Pawan Deshpande, Content Curator and Curata CEO Chances are, you, too, are a content curator. You bring meaning to the content you create and consume, ... Christine B. Whittemore May 23, 2012
customer experience 1 Min Read Content Curation: Making Meaning Out of Chaos at Info360 Interesting to apply the concept of 'curator' - often associated with a museum - to content online. Given the ... Christine B. Whittemore May 16, 2012
customer experience brand marketing 2 Min Read How To Develop Breakthrough Business Marketing Ideas: Brite'12 I'm always on the lookout for innovative business marketing ideas, ones that simplify or solve problems, that ... Christine B. Whittemore May 9, 2012
B2B Social Media How Do I Get Started? 2 Min Read Social Media - Corner Grocery Style! Yes, social media and social networks exist because of technology. However, what they enable is corner ... Christine B. Whittemore May 2, 2012
Digital Marketing SEO & Search Tips 1 Min Read Online Marketing Tips from Coverings Central 2012 Coverings 2012 introduced a fabulous educational, social and interactive concept to the show: Coverings ... Christine B. Whittemore April 24, 2012
How Do I Get Started? LinkedIn 2 Min Read LinkedIn for Business Tips: How To Manage Groups Do you manage a LinkedIn Group? Or are you considering one for your business? You may enjoy these four tips ... Christine B. Whittemore April 18, 2012
1 Min Read Document Search Engine Optimization Tips An often overlooked aspect of seach engine optimization and getting found online has to do with the documents ... Christine B. Whittemore April 12, 2012
customer experience brand marketing customer loyalty 2 Min Read Loyalty Loop Means You Get More Customers: L'Oreal at BRITE 12 In his BRITE '12 presentation titled A New Path to Purchase, Moving at the Speed of Digital, Marc Speichert, ... Christine B. Whittemore April 10, 2012
Blogging 2 Min Read What Results To Expect When Starting a Blog So, you've made the decision to launch a blog for your business, but you're not quite sure what kind of ... Christine B. Whittemore April 5, 2012
managing online reputation SEO & Search Tips 1 Min Read Web Presence and Search Engine Optimization Tips From Webbiquity If you're looking for an overview of the Best of 2011 Digital Visibility Advice, I recommend that you visit ... Christine B. Whittemore April 3, 2012
SEO & Search Tips 2 Min Read 8 Social Networking Sites To Search For Discovery Yes, we talk a great deal about search engines, and how to get found online. What we don't do as much is ... Christine B. Whittemore March 29, 2012
customer loyalty SEO & Search Tips 2 Min Read Get Found Online To Redefine Beauty: Beyond Beauty Blog Interview An interesting aspect of 'get found online' is redefining industry concepts. In this case, it's an ... Christine B. Whittemore March 27, 2012
SEO & Search Tips 1 Min Read Search Tips To Find and Get Found Online Although I spend a great deal of time thinking about how to get found online, I also love knowing about - and ... Christine B. Whittemore March 20, 2012
B2B Social Media 2 Min Read Facebook and Twitter for Marketing: It's About Relationships! I've submitted my Twitter and Facebook for Business Facebook article to Floor Covering Weekly. Thanks to many ... Christine B. Whittemore March 15, 2012
B2B Social Media customer experience How Do I Get Started? 2 Min Read Business Innovation Inspired By Extreme Foreignness Christine B. Whittemore March 13, 2012
B2B Social Media brand marketing managing online reputation 1 Min Read Social Media for Consumer Awareness: Natural Beauty Summit America Christine B. Whittemore March 6, 2012
B2B Social Media customer experience 1 Min Read Gazing into the Future of Content Marketing, Social Media Marketing Having explored with you 22 Content Marketing Priorities for 2012, I'm ready now to move onto future gazing ... Christine B. Whittemore March 1, 2012
customer experience Digital Marketing 3 Min Read Website Content and Your Buyer's Purchase Process Do you think much about your buyer's purchase process aka their buying cycle? It's sometimes referred to as ... Christine B. Whittemore February 28, 2012
customer experience 1 Min Read 22 Content Marketing Priorities for 2012 Call me contrarian. As much as I enjoy reading about new year priorities in December, I'm able to internalize ... Christine B. Whittemore February 23, 2012
brand marketing 1 Min Read BRITE for Business Innovation at Columbia Business School: 3/5-6/12 Columbia Business School's BRITE - which stands for branding, innovation, technology - conference is one of ... Christine B. Whittemore February 21, 2012
B2B Social Media 4 Min Read Bill Buyok, Avente Tile on Social Media for Small Business Meet my friend Bill Buyok, owner of Avente Tile LLC. Bill is an avid, yet deliberate, user of social media ... Christine B. Whittemore February 16, 2012
B2B Social Media 1 Min Read Twitter and Facebook For Business Face-Off: Help Requested! Will you help me? Will you share with me your Facebook and Twitter business success stories? Christine B. Whittemore February 14, 2012
managing online reputation website redesign 2 Min Read Managing Online Reputation, Credibility & Trustworthiness: TalkFloor Managing Online Reputation, Credibility & Trustworthiness closes out the series of conversations with ... Christine B. Whittemore February 9, 2012
B2B Social Media Digital Marketing 1 Min Read Social Media For Business: Etiquette Tips For Building Relationships Many who scoff at the notion that social media tools can lead to business relationships haven't had a chance ... Christine B. Whittemore February 2, 2012
customer experience SEO & Search Tips 3 Min Read Getting Found Online: Keywords Do you spend time thinking about 'keywords'? In the digital world, keywords are critical. They define our ... Christine B. Whittemore January 31, 2012
customer experience How Do I Get Started? 2 Min Read Getting Started With Content Marketing: 22 Tips When you look upon your area of expertise, what do you wish you had known at the beginning? The Content ... Christine B. Whittemore January 26, 2012
B2B Social Media Digital Marketing 1 Min Read Building Trust With Customers Online: TalkFloor Interview Part 5 Building trust with customers may be one of the most critical aspects of business. This is true not just in a ... Christine B. Whittemore January 19, 2012
customer experience lead generation MarketingProfs 1 Min Read Get More Leads: Create Simple Lead Generation Forms - Take 10 Would you like to learn about creating simple lead generation forms? If yes, I invite you to watch my two ... Christine B. Whittemore January 17, 2012
customer experience 2 Min Read 27 Content Marketing Quick Tips from the Experts! The Content Marketing Institute contributor crowd-sourced blog articles continue. Not only have we seen ... Christine B. Whittemore January 12, 2012
customer experience SEO & Search Tips 1 Min Read Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons ZMOT [aka the Zero Moment of Truth] makes intuitive sense to me -- as I explained in Inbound Marketing and ... Christine B. Whittemore January 10, 2012
website redesign flooring industry 3 Min Read Website Evaluations: Menus and Navigation - TalkFloor Part 4 Have you stopped to consider how important website menus and navigation are to your online experience? In ... Christine B. Whittemore January 5, 2012
customer experience 2 Min Read 26 Favorite Content Marketing Lessons from 2011 In addition to sharing Content Marketing Examples of 2011, the Content Marketing Institute asked contributors ... Christine B. Whittemore January 3, 2012
B2B Social Media Digital Marketing 1 Min Read Urban Outfitters: Digital Marketing Advice Before launching Content Talks Business Blog in June 2011, I published articles on the Simple Marketing Blog. ... Christine B. Whittemore December 29, 2011
customer experience How Do I Get Started? SEO & Search Tips 3 Min Read 7 Steps To Get Found Online: It Matters As Never Before! In September 2011, I took part in Business Growth Summit, a free online event featuring leading business ... Christine B. Whittemore December 27, 2011
website redesign flooring industry 2 Min Read Website Evaluations: The Home Page on TalkFloor: Part 3 When you come across a website Home Page, what is your immediate reaction? In part 3 of my interview series ... Christine B. Whittemore December 22, 2011
customer experience 1 Min Read Content Marketing Examples of 2011 The Content Marketing Institute has been sharing wisdom from its contributors in a wonderful series of ... Christine B. Whittemore December 20, 2011
website redesign 2 Min Read Evaluating Websites on TalkFloor: Part 2 In part 2 of my latest interview series with TalkFloor's Dave Foster, we continue the discussion about ... Christine B. Whittemore December 15, 2011
Blogging B2B Social Media 1 Min Read Why Get Found Online With Blogs vs. Facebook or Twitter? How do you respond to 'why get found online with blogs vs. Facebook or Twitter?' I say because blogs ... Christine B. Whittemore December 13, 2011
Digital Marketing website redesign 2 Min Read Evaluating Websites on TalkFloor's FloorRadio Dave Foster on TalkFloor.com has invited me to participate in a new interview series about evaluating retail ... Christine B. Whittemore December 8, 2011
B2B Social Media 4 Min Read Social Media and Public Relations: Deirdre Breakenridge Interview II Deirdre Breakenridge, CEO of Pure Performance Communications, continues her conversation with me about Social ... Christine B. Whittemore December 6, 2011
B2B Social Media 4 Min Read Social Media and Public Relations: Deirdre Breakenridge Interview - I Meet Deirdre Breakenridge, CEO of Pure Performance Communications and author of several ground-breaking books ... Christine B. Whittemore November 29, 2011
Blogging How Do I Get Started? 2 Min Read Evaluating Blogs For Business: 10 Tips If you're ready, let's focus on blogs and evaluating blogs for business. I've even created a Top Ten Tip ... Christine B. Whittemore November 22, 2011
B2B Social Media How Do I Get Started? 2 Min Read Getting Started With Social Media Marketing In Getting Started: Social Media, Content Marketing, Nov 2011 Newsletter, I recommend setting aside 15 ... Christine B. Whittemore November 17, 2011
B2B Social Media 2 Min Read Getting Started: Social Media, Content Marketing, Nov 2011 Newsletter I'm so pleased to share with you highlights from the November 2011 issue of the Simple Marketing Now ... Christine B. Whittemore November 16, 2011
Blogging B2B Social Media 2 Min Read Connecting With Customers and Communities Communities and the role they play in connecting with customers fascinates me. If you, as a business, have no ... Christine B. Whittemore November 15, 2011
B2B Social Media Digital Marketing 1 Min Read Sharing Online Marketing Advice with Columbia Business School On October 25th, 2011, I met with Columbia Business School's Centers and Programs Group to share best social ... Christine B. Whittemore November 8, 2011
B2B Social Media How Do I Get Started? LinkedIn 1 Min Read How To Use LinkedIn: Backing Up Contacts In this 'How to Use LinkedIn' article, I'd like to address backing up your contacts. Christine B. Whittemore November 3, 2011
Digital Marketing managing online reputation 2 Min Read Online Marketing Advice: How Not To Build Trust Have you noticed how trust has become a really big deal for customers - more than ever? Yet, I see examples ... Christine B. Whittemore November 1, 2011
B2B Social Media flooring blogs 4 Min Read Bathroom Blogfest Twitter Chat: #kbtribechat Christine B. Whittemore October 27, 2011
B2B Social Media flooring blogs 2 Min Read Switch, Climbing Out, Social Media and Change: Bathroom Blogfest 2011 I recently heard Dan Heath of Switch: How to Change Things When Change Is Hard and Made to Stick: Why Some ... Christine B. Whittemore October 25, 2011
Blogging flooring blogs 2 Min Read Bathroom Blogfest 2011: Takes Place Next Week! Might you be ready to 'climb out' of your routine next week? If yes, I invite you to take part in Bathroom ... Christine B. Whittemore October 21, 2011
B2B Social Media lead generation 2 Min Read How To Make Social Media Meaningful For Business How do you ensure that your social media activities benefit your business, that they are meaningful for ... Christine B. Whittemore October 18, 2011
customer experience 1 Min Read Customer Experience and Bathroom Blogfest 2011 What does a Bathroom Blogfest have to do with customer experience? Both are inextricably linked! Christine B. Whittemore October 13, 2011
Blogging B2B Social Media 3 Min Read How To Do Bad Social Media: 10 Examples Lately, I've been oh-so-deeply immersed in websites and social media profiles. Guess what I'm finding? Yes, ... Christine B. Whittemore October 11, 2011
customer experience 2 Min Read 21 Inbound Marketing Definitions vs. Outbound What's your definition of inbound marketing vs. outbound marketing? I recently had to explain inbound ... Christine B. Whittemore October 5, 2011
B2B Social Media SEO & Search Tips 2 Min Read Get Found Online - October 2011 Newsletter Hot off the press: the October 2011 issue of the Simple Marketing Now Newsletter. It focuses on getting found ... Christine B. Whittemore October 4, 2011
customer experience 1 Min Read Content and Content Marketing: What is it? What is content? Christine B. Whittemore September 29, 2011
managing online reputation SEO & Search Tips 1 Min Read How Are You Managing Online Reputation? Just today, I was discussing managing online reputation with friend, colleague, and Bathroom Blogfest [which ... Christine B. Whittemore September 27, 2011
customer experience 1 Min Read Connecting With Customers: Guy Kawasaki v. Gary Vaynerchuk Gary Vaynerchuk, author of The Thank You Economy, and Guy Kawasaki, author of Enchantment: The Art of ... Christine B. Whittemore September 23, 2011
B2B Social Media brand marketing Digital Marketing 6 Min Read 100+ Case Studies: Social Media Marketing Examples I love coming across examples and case studies of companies using social media in their marketing. In fact, ... Christine B. Whittemore September 19, 2011
brand marketing 1 Min Read Brand Marketing Evolution: Unscripted and Human! Have you thought about the evolution of brand marketing? Two recent articles had me considering and ... Christine B. Whittemore September 14, 2011
B2B Social Media Digital Marketing SEO & Search Tips 1 Min Read Business Marketing Strategies Addressed During Business Growth Summit For Immediate Release: September 12, 2011 Business Growth Summit Experts Describe How To Increase Profits, ... Christine B. Whittemore September 12, 2011
customer experience SEO & Search Tips 2 Min Read How To Get Found Online or Inbound Marketing 101 After reading ZMOT and Inbound Marketing: Perfect Together?, you should have no doubts about the criticality ... Christine B. Whittemore September 8, 2011
B2B Social Media Simple News and Insights From Simple Marketing Now - September 2011 I'm very pleased to share with you the latest issue of Simple Marketing Now's eNewsletter "Simple News and ... Christine B. Whittemore September 6, 2011
customer experience SEO & Search Tips 2 Min Read Inbound Marketing and ZMOT: Perfect Together? Have you heard talk yet of "ZMOT"? It stands for 'zero moment of truth' and represents the moment between ... Christine B. Whittemore September 1, 2011
B2B Social Media 3 Min Read Getting Started With Twitter for Business: 10 Tips & a Guide Are you ready to get started with Twitter for business? In 'How Do I' Social Media Marketing Series, I ... Christine B. Whittemore August 26, 2011
Digital Marketing SEO & Search Tips 1 Min Read Get Found Online Locally Using Google Places Are you familiar with Where's Waldo [or Where's Wally outside the US and Canada]? That's the image that comes ... Christine B. Whittemore August 24, 2011
B2B Social Media 2 Min Read Columbia Business School Alumni Club of NY Holds 2011 Elections For Immediate Release: 8/19/11 Columbia Business School Alumni Club of NY Holds 2011 Elections Whittemore ... Christine B. Whittemore August 22, 2011
managing online reputation SEO & Search Tips 1 Min Read Local Search, Managing Online Reputation and the BBB Have you checked how your business appears in local search? If a Better Business Bureau (BBB) listing ... Christine B. Whittemore August 18, 2011
B2B Social Media Digital Marketing 1 Min Read Online Marketing Advice About Social Icons: 7 Tips What do you do when you come across instances of social icons on the websites that you visit? Do you check ... Christine B. Whittemore August 16, 2011
B2B Social Media Digital Marketing 1 Min Read 11 Reasons for Using Hashtags on Twitter If you've started spending time on Twitter, have you noticed that many tweets include the "#" or "hashtag" ... Christine B. Whittemore August 12, 2011
customer experience managing online reputation 3 Min Read Crafting Contagious Content Marketing: Jonah Berger's ASPECTS Better to craft contagious talkable content than focus on influentials says Jonah Berger, assistant professor ... Christine B. Whittemore August 10, 2011
customer experience How Do I Get Started? SEO & Search Tips 2 Min Read How Do I Avoid Bad SEO Techniques Have you come across bad SEO techniques? Christine B. Whittemore August 8, 2011
B2B Social Media customer experience MarketingProfs 2 Min Read B2B Marketing Wisdom from MarketingProfs B2B Forum 2011 Have you attended a MarketingProfs event? If you haven't, you should. You'll be inspired, grounded and ... Christine B. Whittemore August 4, 2011
B2B Social Media 2 Min Read Facebook Fan Page Visibility, as Elusive as the Scarlet Pimpernel? In Using Facebook for Business Starts With Your Personal Profile, I referred to Facebook as perplexing. In ... Christine B. Whittemore August 2, 2011
B2B Social Media LinkedIn 2 Min Read Getting Started With LinkedIn For Business: 10 Tips & a Guide Are you ready to get started with LinkedIn for business? In 'How Do I' Social Media Marketing Series, I ... Christine B. Whittemore July 28, 2011
B2B Social Media 2 Min Read Using Facebook for Business Starts With Your Personal Profile In many ways, Facebook is the perplexing social network particularly for businesses. Participation requires a ... Christine B. Whittemore July 26, 2011
flooring industry 1 Min Read Floor Covering Marketing Resources If you're looking for floor covering marketing resources, you've come to the right source - particularly if ... Christine B. Whittemore July 21, 2011
B2B Social Media 2 Min Read Facebook Marketing for Business Tips: MarketingProfs B2B Forum 2011 Christine B. Whittemore July 19, 2011
B2B Social Media flooring industry 1 Min Read Press Release: 25 Women in Flooring Industry Includes Whittemore For immediate release: 7/11/11 Floor Covering News 25th Anniversary Issue Highlights 25 Women in Flooring ... Christine B. Whittemore July 11, 2011
SEO & Search Tips 2 Min Read The Business of SEO: Get Found At a Columbia Business School Alumni Club of New York event titled "Demystifying the Business of Search ... Christine B. Whittemore July 5, 2011