If you're looking for an overview of the Best of 2011 Digital Visibility Advice, I recommend that you visit Webbiquity's Best Web Presence Optimization Guides and Tips of 2011.
Not only does it include valuable references on a topic that affects business people and marketers from multiple perspectives - i.e., how to get found online, but I was thrilled to pieces to discover it also includes reference to an article I wrote for Content Marketing Institute!
Webbiquity's article includes valuable commentary of each of guides and tips listed. Pay attention, too, to the article's opening comments about 'web presence optimization' [which coincides with the blog's premise:
"Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. Webbiquity – be everywhere online."]
Here are the resources included which I plan to check out...
Web Presence Optimization (WPO) Guides and Insights
The New Breed of B2B Buyer by Chaotic Flow
Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog
We’re Looking In The Wrong Place For Our Attribution Models by MediaPost Search Insider
Likelihood to Click by The Daily Numbers
What Wins In Google Universal Search? Videos, Images & Google!by Search Engine Land
Get Found: Stop Doing SEO, Start Doing WPO by iMedia Connection***** 5 STARS
6 SEO Jedi Tactics to Try Before Turning to the Dark Side by Search Engine Watch
How to cure your SEO blindness by iMedia Connection
From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider
The Fabulous Collision of Search and Social by Social Media Today
5 reasons why social media is good for SEO by Success Works
Optimizing Social For SEO: A Three-Step Beginner’s Guide by MediaPost Search Insider
Social Content Seeding for SEO by Search Engine Watch
Online Reputation Management and WPO
6 Ways to Manage Your Online Reputation by Content Marketing Institute [Note: this is my article!!!]
Online Sentiment and Link Building by Search Engine Journal
Me, Myself and I: Helping to manage your identity on the web by Google Public Policy Blog
Comments, reactions? Would you add to this list? What are your thoughts on the notion of "web presence" optimization?
Thanks, Webbiquity!
