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Flooring The Consumer Blog

Flooring The Consumer Blog

Duane Reade Customers Want Therapy from Retail Experience

Posted by Christine B. Whittemore on May 15, 2013 12:51:00 PM

This is a 4 minute read.

If you've spent time in New York City, you're probably familiar with Duane Reade, the drugstore chainYour memories of that drugstore chain may be similar to mine: intensely utilitarian, not necessarily fun and certainly not a destination for relaxation or therapy. Not exactly the kind of retail experience to inspire, engage or generate much enthusiasm for.

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Topics: retail experience, Digital Marketing

Intuit: Innovation, Customer Experience, BRITE 13

Posted by Christine B. Whittemore on Mar 19, 2013 9:30:00 AM

This is a 4 minute read.

At this year's 2013 BRITE Conference, Kaaren Hanson, Vice President of Innovation at Intuit, shared deep thoughts on Creating a culture of rapid experimentation. Given my passion for the customer experience and innovation - and my personal experiences using Intuit products, I was spell-bound!

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Topics: customer experience, innovation

Why Customers Want Transparency: Example Healthcare

Posted by Christine B. Whittemore on Feb 26, 2013 11:10:00 AM

This is a 3 minute read.

Do you enjoy having the wool pulled over your eyes when you are shopping, while trying to make an informed purchase decision? I don't and suspect you don't either. That's why I want to explore why customers want transparency using a recent healthcare example.

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Topics: customer experience, content marketing

Does Your Content Marketing Have a Point-of-View? Patagonia's Does.

Posted by Christine B. Whittemore on Feb 19, 2013 10:58:00 AM

This is a 3 minute read.

Want to experience remarkable content marketing? Check out a company with a strong point-of-view, willing to express it using digital media: Patagonia. The end result makes for an engaging and  memorable customer experience!

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Topics: customer experience, content marketing

Reinventing, Re-Imagining the Customer Experience

Posted by Christine B. Whittemore on Feb 12, 2013 9:45:00 AM

This is a 3 minute read.

The online customer experience has become more efficient for customers than traditional retail experiences. Have you noticed? Isn't it time for reinventing and reimagining it?

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Topics: customer experience, Digital Marketing

Recharge, Renew. Overcoming Customer Experience Overload in Las Vegas

Posted by Christine B. Whittemore on Feb 5, 2013 5:30:00 PM

This is a 3 minute read.

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Topics: customer experience

What's Ahead for the Customer Experience in 2013?

Posted by Christine B. Whittemore on Jan 21, 2013 9:45:00 AM

This is a 5 minute read.

What do you think is ahead for the customer experience? Think back on 2012 and what resonated. Now look ahead with the benefit of a few weeks of 2013...

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Topics: customer experience, Digital Marketing

Social Media in Action: FLOFORM Countertops Connects With Customers

Posted by Christine B. Whittemore on Jan 15, 2013 9:45:00 AM

This is a 3 minute read.

In anticipation of Surfaces 2013 and the panel discussion I am moderating titled "Social Media in Action: Retailers Share Best Practices", I got to talk to Chris Morrissette, marketing coordinator for FLOFORM Countertops.

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Topics: B2B Social Media, customer experience

11 Top Customer Experience Articles From Flooring The Consumer: 2012

Posted by Christine B. Whittemore on Jan 2, 2013 10:51:00 AM

This is a 2 minute read.

Here follow the 11 most read customer experience articles from Flooring The Consumer in 2012.

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Topics: customer experience

5 Trends for 2013: What Matters for the Customer Experience?

Posted by Christine B. Whittemore on Dec 19, 2012 9:45:00 AM

This is a 6 minute read.
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Topics: customer experience

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