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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

To Get More Business, Design Your Experience For Consumers

Posted by Christine B. Whittemore on Oct 1, 2012 9:45:00 AM

This is a 3 minute read.
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Topics: customer experience, retail experience, FCW

Connecting With Customers: 4 Tips Based on Surfaces Highlights

Posted by Christine B. Whittemore on Apr 16, 2012 9:45:00 AM

This is a 3 minute read.

Although about Surfaces 2011, the insights captured in this Floor Covering Weekly article, published in the February 21/28, 2011 issue remain relevant to this day, particularly if you are serious about connecting with customers!

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Topics: customer experience, FCW

Sustainability and Flooring Marketing: 'Green Should Feel Good'

Posted by Christine B. Whittemore on Jan 30, 2012 9:45:00 AM

This is a 3 minute read.
' Green should feel good' appeared in the January 17-31, 2011 issue of Floor Covering Weekly.

Although focused on sustainability, the article relates green to the retail experience and the marketing of flooring.

Green Should Feel Good

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Topics: Floor Covering marketing, retail experience, FCW