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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

Provoke Creative Content Marketing With Lateral Thinking

Posted by Christine B. Whittemore on Jan 26, 2016 8:30:00 AM

This is a 6 minute read.

If you've been doing content marketing for any period of time, chances are you've hit at least one wall where you're left wondering how will you ever publish another piece of content let alone a remarkable one... Consider breaking through that wall using lateral thinking to get back to generating creative content marketing.

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Topics: content marketing, innovation

Intuit: Innovation, Customer Experience, BRITE 13

Posted by Christine B. Whittemore on Mar 19, 2013 9:30:00 AM

This is a 4 minute read.

At this year's 2013 BRITE Conference, Kaaren Hanson, Vice President of Innovation at Intuit, shared deep thoughts on Creating a culture of rapid experimentation. Given my passion for the customer experience and innovation - and my personal experiences using Intuit products, I was spell-bound!

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Topics: customer experience, innovation

SAP Radio: Coffee Break with Retail Experience Game-Changers

Posted by Christine B. Whittemore on Jul 30, 2012 9:45:00 AM

This is a 4 minute read.
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Topics: retail experience, innovation

PSFK's Future of Retail 2012: Intense Business Innovation

Posted by Christine B. Whittemore on Jul 23, 2012 9:45:00 AM

This is a 2 minute read.

Do you ever wonder about the future of retail? Especially given the collision of technology - digital and mobile - with the intense time-poor lives of shoppers in control who trust peers over stores. I do.

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Topics: retail experience, innovation

Business Innovation and Creativity Via John Cleese

Posted by Christine B. Whittemore on Jul 17, 2012 9:45:00 AM

This is a 3 minute read.

Before talking about John Cleese, I want to bring up someone else. Paco Underhill has frequently referred to retail as being the dipstick of social change. As retailers - and businesses - figure out how to bring innovation to their retail experience to compete with new social models [e.g., showrooming], they require creativity.  

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Topics: innovation

3 Retailers Redefine Retail Experience: NRF 'This Is Retail' Contest

Posted by Christine B. Whittemore on Jun 4, 2012 9:45:00 AM

This is a 2 minute read.

Have you followed the NRF 'This is Retail' Contest? The three winning retailers truly redefine the retail experience.

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Topics: customer experience, retail experience, innovation

JetBlue Reinvents Airline Customer Experience

Posted by Christine B. Whittemore on Apr 23, 2012 9:45:00 AM

This is a 2 minute read.

Have you flown JetBlue yet? I had my first experience with the airline last week traveling to and from Orlando. I haven't stopped thinking - and talking - about my reinvented airline customer experience since then.

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Topics: customer experience, innovation