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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

Digital Visibility, Social Media and Flooring: Surfaces 2012 Surveys

Posted by Christine B. Whittemore on Wed, Feb 01, 2012

This is a 3 minute read.

If you attended Surfaces 2012, what did you think? I enjoyed my three education sessions as described in Surfaces 2012: Getting Found Online, Social Media, Marketing To Women and really appreciate the survey feedback, intense questions and rich interaction that took place about digital visibility, social media and connecting with flooring customers.

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Topics: Floor Covering marketing, B2B Social Media

Surfaces 2012: Getting Found Online, Social Media, Marketing To Women

Posted by Christine B. Whittemore on Wed, Jan 18, 2012

This is a 3 minute read.

Would you like to learn more about Getting Found Online, Social Media Marketing and Marketing to Women?

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Topics: Floor Covering marketing, flooring blogs

Flooring Marketing Advice: Sarah B. Johnson Interview

Posted by Christine B. Whittemore on Wed, Dec 21, 2011

This is a 3 minute read.

Let me introduce you to Sarah B. Johnson, managing director of MKG Department. She is my partner and co-presenter for the upcoming Surfaces 2012 Workshop titled Social Media: How To For Business [see press release] which takes place January 23, 2012.

[She is also responsible for my magnificent new Simple Marketing Now logo! Thank you, Sarah!]

In anticipation of our workshop, I asked Sarah a few questions

C.B.: Sarah, tell me about yourself and MKG Department.

I am the founder and managing director of MKG Department, which specializes in Internet marketing of granite countertop fabricators. Through my experience in the stone industry, I have a unique perspective that is very valuable to my clients. I know the ins, outs, ups and downs of the stone industry. I’ve also gotten to know the ideal granite countertop customer very well.

C.B.: How did you get started in your business?

I’ve been involved in the stone industry for about 9 years. Fresh out of college, I began working at a small granite fabrication shop in Fargo, ND. In a small company you get to wear a lot of hats, and I was a sponge. I learned a LOT about the stone industry, from inventory management and OSHA inspections to quality control and customer complaint resolution.

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Topics: Floor Covering marketing, B2B Social Media

Floor Covering News Social Media Guide for Business 2011

Posted by Christine B. Whittemore on Wed, Nov 23, 2011

This is a 2 minute read.

Floor Covering News has just issued its 2nd annual Guide to using Social Media in Business.

[I wrote about the first edition in Floor Covering News Social Media Guide 2010.]

I am particularly excited about the 2011 Guide because I was invited to contribute... an article titled "Social media is a legitimate tool for business".

Furthermore, several social media practitioners - listed in the Social Flooring Index - and friends contributed.  More specifically,

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Topics: Floor Covering marketing, B2B Social Media, flooring blogs

The Social Flooring Index & Floor Covering Marketing

Posted by Christine B. Whittemore on Thu, Sep 24, 2009

This is a 2 minute read.
Welcome to the Social Flooring Index!
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Topics: Floor Covering marketing, B2B Social Media