---
title: Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn
description: "Denise Lee Yohn shares her list of blog articles
worth reading on SlideShare. These are brand marketing and customer experience gems!"
---

[Content Talks Business Blog | Stand Out With Content ](https://www.simplemarketingnow.com/content-talks-business-blog)

# [Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn](https://www.simplemarketingnow.com/content-talks-business-blog/bid/140750/blogposts-worth-reading-brand-marketing-goodness-via-denise-lee-yohn)

 Written by [Christine B. Whittemore](https://www.simplemarketingnow.com/content-talks-business-blog/author/christine-b-whittemore) | January 9, 2013

I confess. 2012 was a blur. I had trouble keeping up with the marketing brilliance and goodness that many I admire shared. For that reason, I'm grateful to Denise Lee Yohn - whom I got to [meet in person during BRITE 2011](http://www.simplemarketingblog.com/2011/03/brite-conference-2011-highlights.html). She has created a list of blogposts worth reading from 2012!

Denise is intensely focused on the brand experience, the customer experience and helping companies bring those two together seamlessly. [Here's a project Denise and I collaborated on re: the customer retail experience. See [Trader Joe's Where Less is More: Brand As Business Bites Guest Post](http://flooringtheconsumer.blogspot.com/2011/05/trader-joes-where-less-is-more-brand-as.html) and [REI Makes Choosing Easy By Denise Lee Yohn](http://flooringtheconsumer.blogspot.com/2011/05/rei-makes-choosing-easy-by-denise-lee.html).]

Denise captured what I consider intense marketing goodness from 17 blogs she reads regularly. Her Slideshare presentation is titled **[Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn](http://www.slideshare.net/dyohn/blogposts-worth-reading-1212-edition) **It's filled with wisdom guaranteed to inspire your marketing in 2013!

[Disclaimer - Denise has included me in this list; I'm thrilled to pieces!]

- By **Becky Lang**, writing on the Zeus Jones, Politeness Theory and the Millennial Style of Customer Service.

- By **Steve McKee**, writing in Bloomberg Businessweek, [Integrated Marketing: If You Knew It, You'd Do It](http://www.businessweek.com/articles/2012-05-10/integrated-marketing-if-you-knew-it-youd-do-it).

- By **Maz Iqbal**, writing on The Customer Blog, [What Does It Take To Be A Leader and For Leadership To Show Up part iii](http://thecustomerblog.co.uk/2012/10/20/what-does-it-take-to-be-a-leader-and-for-leadership-to-show-up-part-iii/)

- By **Noah Brier**, [The Safety of Brands](http://www.noahbrier.com/archives/2012/05/the-safety-of-brands/)

- By **Tom Fishburne**, [Location Marketing](http://tomfishburne.com/2012/09/location-marketing.html)

- By **Jason Fried**, writing on Signal + Noise, [Pruning Makes Room for Something New](http://37signals.com/svn/posts/3318-pruning-making-room-for-something-new)

- By **Shawn Parr**, writing on the Bulldog Drummond Blog, [Operate Courageously and with Convinction](http://bulldogdrummond.com/blog/1691).

- By **Rosabeth Moss Kanter** writing on HBR Blog Network, [Ten Reasons People Resist Change](http://blogs.hbr.org/kanter/2012/09/ten-reasons-people-resist-chang.htm)

- By **Annette Franz Gleneicki**, writing on CX Journey, [Continuous Improvements of Olympic Proportions](http://cxjourney.blogspot.com/2012/07/continuous-improvements-of-olympic.html).

- By **Steve Portigal**, writing on All This Chittah Chattah, [Act Now Pay Later Here Come the Offsets](http://www.portigal.com/blog/act-now-pay-later-here-come-the-offsets)

- By **John Moore**, writing on Brand Autopsy, [Episode #29 | Talkable is Operational](http://www.brandautopsy.com/2012/07/operational.html) 

- By **Peter Romeo**, writing on Restaurant Reality Check, [Concept Restaurants of the Future](http://restaurantnewsandviews.blogspot.com/2012/02/concept-restaurants-of-future.html)

- By **Les McKeown**, writing on The Synergist at Inc.com, [How to Hire Great People--Every Time](http://links.sharedby.co/f65fc8278f2fda32/?web=4bc1dc&dst=http%3A//bit.ly/RgkQ6o)

- By **Tom Asacker**, writing on A Clear Eye, If You Want People to Think You're Funny, Don't Tell Them You're Funny, Tell Them a Joke You've Probably Heard.

- By **C. B. Whittemore**, writing on Simple Marketing Now's Content Talks Business Blog, [Remarkable Customer Experience Pike Place Fish Market Style](http://simplemarketingnow.com/content-talks-business-blog/bid/128151/Remarkable-%20Customer-Experience-Pike-Place-Fish-Market-St)

- By **Tony Schwartz**, writing on HBR Blog Network, [The Art of Letting Go](http://blogs.hbr.org/schwartz/2012/06/the-art-of-letting-go.html)

- By **Roger Dooley**, writing on Brainy Science at Forbes.com, [Why So Much Market Research Sucks](http://www.forbes.com/sites/rogerdooley/2012/10/04/market-research/) 

Do check out Denise' presentation. She includes a quote from each highlighted blog article, succinctly capturing intense inspiration you'll enjoy for 2013.

###### ** [Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn](http://www.slideshare.net/dyohn/blogposts-worth-reading-1212-edition) ** from **[Denise Lee Yohn, Inc.](http://www.slideshare.net/dyohn)**

Thanks, Denise, for sharing these great brand marketing resources and for including me.

 

 

 

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