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Content Talks Business Blog

Content Talks Business Blog

Do You Know What Simple Marketing Now Is About?

Posted by Christine B. Whittemore on Jan 18, 2016 8:30:00 AM

This is a 4 minute read.

An interesting thing happens when you've been publishing blog articles for a long time. The people reading your content aren't always aware of what you actually do and what your business is about.

For that reason, I've created a short video to introduce you to Simple Marketing Now and welcome you to this website.

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Topics: inbound marketing, content marketing, About Us

The 15 Top Simple Marketing Now Articles of 2015

Posted by Christine B. Whittemore on Dec 28, 2015 8:30:00 AM

This is a 8 minute read.

Would you agree that, at the heart of everything in business, is the customer? I'm reminded of how important customer-focus is as I review the top 15 Simple Marketing Now blog articles of 2015. Each takes a different perspective on that theme while offering thought-provoking ideas and examples to inspire your own marketing.

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Topics: customer experience, content marketing

What Makes Mission Statements Powerful?

Posted by Christine B. Whittemore on Nov 9, 2015 8:30:00 AM

This is a 4 minute read.

I should qualify. What makes great mission statements powerful?

Those are ones that great brands and businesses create (see What Great Brands Do With Mission Statements: 8 Examples). They come from the heart and capture the higher purpose of the organization.

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Topics: content marketing, brand marketing

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

This is a 7 minute read.

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

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Topics: Get Found, content marketing, Digital Marketing

5 Digital Marketing Steps For Improving Your Customer Experience

Posted by Christine B. Whittemore on Jun 22, 2015 8:30:00 AM

This is a 6 minute read.

Have you been wondering how you might improve the customer experience your business offers? Here are 5 steps for doing so starting with your digital marketing.

(If you aren't yet sure why you should, read Does Your Customer Experience Express Love and Thoughtfulness?)

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Topics: customer experience, content marketing

How Contextual Marketing Can Make Meaning For Your Customers

Posted by Christine B. Whittemore on Jun 1, 2015 8:30:00 AM

This is a 4 minute read.

I bet you regularly try to create meaning for your customers, finding ways to make better sense of their needs so you can truly help them. Not too dissimilar from wanting to find just the right dessert treat to serve your guests.

If that's the case, you are putting elements of contextual marketing into practice.

Imagine, though, doing so more consistently and not only in person but also online. How might that contextual marketing create even more meaning for your customers?

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Topics: customer experience, content marketing

How To Create Great Content For Your Website (and Business Blog)

Posted by Christine B. Whittemore on Apr 22, 2015 8:30:00 AM

This is a 7 minute read.

Great content matters intensely for your website and your business blog.

Despite talk stating that no one reads, everyone scans and no one has time for more than a tweet or a photo snack on Instagram or Facebook, people do. Including you.

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Topics: content marketing

Does Social Matter to Business? Social Media Bootcamp Highlights

Posted by Christine B. Whittemore on Feb 20, 2014 2:00:00 AM

This is a 9 minute read.

Although social media and business make for strange bedfellows, social matters intensely to business.

Social matters for getting found online, for connecting with customers, and for building strong networks or communities.

Why is social media so hard for business?

On one hand, social media and business belong together. After all, we're in business to connect with customers and develop relationships. Which means that we recognize the value of learning more about our prospects and customers, so we can be responsive and relevant based on what they need. Great salespeople know how important being social is: it enables them to actively listen and observe for insights. (Think How to Win Friends and Influence People.) They do so using all the tools available - from the telephone to networks such as LinkedIn.

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Topics: inbound marketing, B2B Social Media, content marketing, Digital Marketing

9 Top 2013 Articles on Social Media, Content and Inbound Marketing

Posted by Christine B. Whittemore on Dec 23, 2013 8:30:00 AM

This is a 6 minute read.

What's resonating with your readers? If you're creating content online and publishing blog articles, it's important to review results regularly - monthly as well as yearly.  The following 9 articles were the top read 2013 articles on Content Talks Business. If you've not read them, they are a good introduction. 

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Topics: inbound marketing, B2B Social Media, content marketing, Digital Marketing

Planning a Campaign? Try an Inbound Marketing Campaign!

Posted by Christine B. Whittemore on Dec 4, 2013 10:30:00 AM

This is a 3 minute read.

I have an offer for you that has to do with marketing campaigns. It's a new guide titled "How to Create Effective Inbound Marketing Campaigns."

I'm excited about it because it puts into context how to make a marketing campaign effective for converting website visitors into leads and eventually customers.

It also has nothing to do with traditional marketing campaigns.

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Topics: inbound marketing, Get Found, content marketing