Do you create epic content for your business? Joe Pulizzi does and explains how in his latest book titled Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less and in the interview below.
I first met Joe Pulizzi in 2010 at a MENG-NJ event (see Joe Pulizzi on Content Marketing). Joe is a natural story-teller and content marketer who wrote the playbook on content marketing. The founder of Content Marketing Institute, the leading education and training organization for content marketing, Joe also inspires the largest in-person content marketing event in the world, Content Marketing World - which I hope to attend in 2014.