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Content Talks Business Blog

Content Talks Business Blog

How To Create Epic Content Marketing? Joe Pulizzi Explains.

Posted by Christine B. Whittemore on Nov 13, 2013 8:30:00 AM

This is a 8 minute read.

Do you create epic content for your business? Joe Pulizzi does and explains how in his latest book titled Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less and in the interview below.

I first met Joe Pulizzi in 2010 at a MENG-NJ event (see Joe Pulizzi on Content Marketing). Joe is a natural story-teller and content marketer who wrote the playbook on content marketing. The founder of Content Marketing Institute, the leading education and training organization for content marketing, Joe also inspires the largest in-person content marketing event in the world, Content Marketing World - which I hope to attend in 2014. 

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Topics: content marketing

How To Develop a Buyer Persona for Content Marketing

Posted by Christine B. Whittemore on Oct 3, 2013 10:44:00 AM

This is a 3 minute read.

Have you identified 'buyer personas' for your business?

It's a valuable process for a business, particularly for an effective inbound marketing strategy, to create content that resonates with prospective business customers, and for guiding your social media marketing engagement. (See Developing Personas for Content Marketing.)

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Topics: content marketing

How To Evaluate a Business Blog

Posted by Christine B. Whittemore on Sep 5, 2013 9:29:00 AM

This is a 9 minute read.

If you're serious about getting found online, you know that a business blog is your most critical asset. And, if you're really serious about getting found online thanks to a business blog, you'll want to evaluate it periodically. 

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Topics: Blogging, content marketing

How Habit Helps You Connect With Customers: BRITE '13 + INBOUND13

Posted by Christine B. Whittemore on Sep 3, 2013 8:30:00 AM

This is a 3 minute read.

Have you considered how important habit is to just about everything you do -- including how you connect with customers and develop content?

Think of it. A habit is about consistently repeating a behavior.

Consistency and repeatability create a recognizable pattern that sets expectations: 

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Topics: content marketing

The Point of Content Marketing: O'Reilly/DePalma Blog

Posted by Christine B. Whittemore on Jul 2, 2013 9:45:00 AM

This is a 2 minute read.

It shouldn't come to you as a surprise that I believe intensely in content marketing. For a business, the point of content marketing is online visibility and connecting with customers. And more!

(If you are surprised, please read New Business Blogging Guide From Simple Marketing Now! and How Do I Write Good Blog Articles? Focus on Your Customers! and How Business Blogging Fits Into Inbound Marketing just to pick a few recent articles on the subject.)

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Topics: content marketing

How To Audit Content: Yours and Your Competition's

Posted by Christine B. Whittemore on Jun 28, 2013 8:30:00 AM

This is a 4 minute read.

Have you ever conducted an online content audit comparing your online presence to that of your competition?

I like to do so every so often, and definitely when I first start working with a client.

In the pre-digital days, it's the kind of thing you could do most effectively at a trade show, when you might ask someone innocent looking to go 'fish' for competitive brochures and materials from others exhibiting.

In the digital days, it's a matter of exploring your competitors' websites, and including yours in the process for a compare and contrast type exercise.

Not to copy or steal what the competition is doing.

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Topics: content marketing, Digital Marketing, SEO & Search Tips

How Do I Write Good Blog Articles? Focus on Your Customers!

Posted by Christine B. Whittemore on Jun 5, 2013 9:46:00 AM

This is a 4 minute read.

Congratulations if you have - or plan to have - a blog for your business. After all, it's a powerful tool for connecting with customers.

I think of my business blog as my business' own digital printing press for taking the world by storm online. I'm not dependent on publications or TV channels or billboards - or million dollar budgets - for communicating directly with my customers.

It's a heady notion. Thanks to digital resources - such as a business blog - you, too, can connect with customers in a way that used to only be available for Fortune 20 type organizations with cavernously deep pockets.

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Topics: Blogging, content marketing

New Business Blogging Guide From Simple Marketing Now!

Posted by Christine B. Whittemore on May 29, 2013 9:45:00 AM

This is a 2 minute read.

Big news! We have a new business blogging guide from Simple Marketing Now to share with you!

I'm particularly excited about this blogging guide because I believe so intensely in the value of a blog for a business (and not just because I've been blogging since 2006...). After all, it's the digital equivalent of a printing press.

Which means that, with a blog, a business can easily publish information that specific customers will find useful and valuable, and will return to, and eventually want to do business with. 

With a blog, a business can easily create dynamic and fresh content which signals to search engines that they (or their spiders) come visit (aka crawl) and check out the new content associated with the website. If they like it, they'll make note of (aka index) that new content and match it up to relevant search queries from potential customers.

A business blog is a powerful business asset.

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Topics: Blogging, content marketing

New Content Marketing Guide Available for Download!

Posted by Christine B. Whittemore on Feb 7, 2013 9:45:00 AM

This is a 1 minute read.

I'm so excited! After months thinking about it, I've finally published the content marketing guide I've been dreaming about since before Bathroom Blogfest and Hurricane Sandy.

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Topics: content marketing

David Meerman Scott Talks Content and Inbound Marketing

Posted by Christine B. Whittemore on Oct 24, 2012 9:45:00 AM

This is a 5 minute read.

When I reported on INBOUND 12 in What's New from INBOUND 12: HubSpot 3, Inbound Marketing Wisdom, I promised you some David Meerman Scott content and inbound marketing wisdom. Here 'tis!

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Topics: inbound marketing, content marketing