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Content Talks Business Blog

Content Talks Business Blog

Website Evaluations and the "About Us" Page

Posted by Christine B. Whittemore on Jul 11, 2012 9:45:00 AM

This is a 2 minute read.
One of my very favorite website pages is the ' About Us' page. It is the page or section I gravitate towards whenever I visit a new website. Not just to evaluate the website, but also to get a sense for the business behind the website and whether it embraces the principles of inbound marketing.
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Topics: content marketing, website evaluation

Meet Pawan Deshpande, Content Curator and Curata CEO

Posted by Christine B. Whittemore on May 23, 2012 10:45:00 AM

This is a 6 minute read.

Chances are, you, too, are a content curator. You bring meaning to the content you create and consume, sharing highlights and insights with your community of readers, followers and customers, and providing them with context. Given the proliferation on online content, curation has become a truly valuable way to combat the 'Paradox of Choice' for customers.

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Topics: content marketing, content curation

Content Curation: Making Meaning Out of Chaos at Info360

Posted by Christine B. Whittemore on May 16, 2012 9:45:00 AM

This is a 2 minute read.

Interesting to apply the concept of 'curator' - often associated with a museum - to content online. Given the proliferation of articles, resources and information available online at the click of a mouse, 'curating' and providing context is a sure way to make meaning for customers out of online chaos.

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Topics: content marketing

Gazing into the Future of Content Marketing, Social Media Marketing

Posted by Christine B. Whittemore on Mar 1, 2012 9:45:00 AM

This is a 2 minute read.

Having explored with you 22 Content Marketing Priorities for 2012, I'm ready now to move onto future gazing with 150+ Content Marketing and Social Media Predictions for 2012 from Content Marketing Institute.

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Topics: B2B Social Media, content marketing, B2B Marketing

Website Content and Your Buyer's Purchase Process

Posted by Christine B. Whittemore on Feb 28, 2012 5:04:00 PM

This is a 4 minute read.

Do you think much about your buyer's purchase process aka their buying cycle? It's sometimes referred to as the sales funnel, too.

From what I have observed researching websites and speaking with business people, many don't. Call it a legacy of the website-as-brochure mentality.

You'll see this manifested via a home page that never gets to the essence of what's being sold on the site.

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Topics: customer experience, content marketing, Digital Marketing

22 Content Marketing Priorities for 2012

Posted by Christine B. Whittemore on Feb 23, 2012 9:45:00 AM

This is a 3 minute read.
Call me contrarian. As much as I enjoy reading about new year priorities in December, I'm able to internalize and focus on them only in the new year. That mindset makes reading Content Marketing Institute's article titled  What is Your Content Marketing Priority? 22 Experts Share Their Goals for 2012 that much more interesting and relevant.
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Topics: inbound marketing, content marketing

Getting Found Online: Keywords

Posted by Christine B. Whittemore on Jan 31, 2012 9:45:00 AM

This is a 3 minute read.

Do you spend time thinking about 'keywords'? In the digital world, keywords are critical. They define our business, the solutions we offer and our relevance to potential customers. They unlock meaning!

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Topics: inbound marketing, Get Found, content marketing

Getting Started With Content Marketing: 22 Tips

Posted by Christine B. Whittemore on Jan 26, 2012 10:15:00 AM

This is a 4 minute read.
When you look upon your area of expertise, what do you wish you had known at the beginning? The Content Marketing Institute asked that very question of its contributors and published the results in  21 Things Content Marketing Experts Wish They Had Known When They Got Started.
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Topics: content marketing, How Do I Get Started?

27 Content Marketing Quick Tips from the Experts!

Posted by Christine B. Whittemore on Jan 12, 2012 9:45:00 AM

This is a 4 minute read.

The Content Marketing Institute contributor crowd-sourced blog articles continue. Not only have we seen Content Marketing Examples of 2011, and 26 Favorite Content Marketing Lessons from 2011, but we also - in this article - get to read about Content Marketing Quick Tips: CMI Contributors Share Their Favorites.

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Topics: content marketing

Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons

Posted by Christine B. Whittemore on Jan 10, 2012 10:46:00 AM

This is a 3 minute read.

ZMOT [aka the Zero Moment of Truth] makes intuitive sense to me -- as I explained in Inbound Marketing and ZMOT: Perfect Together?

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Topics: Get Found, content marketing, B2B Marketing