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Content Talks Business Blog

Helping Your Business Stand Out With Content

Are You In For Bathroom Blogfest 2012: Still Climbing Out?

Posted by Christine B. Whittemore on Oct 4, 2012 9:45:00 AM

This is a 2 minute read.

Bathroom Blogfest 2012 is right around the corner. Are you in?

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Topics: customer experience, Bathroom Blogfest

Remarkable Customer Experience, Pike Place Fish Market Style

Posted by Christine B. Whittemore on Jun 11, 2012 9:45:00 AM

This is a 4 minute read.

Pike Place Fish Market has spawned (!) at least two different motivational approaches for delivering a remarkable customer experience.  One has to do with Flying Fish Presentations; the other with the Fish! Philosophy which Sandy Smith [whom you may remember from Getting More Customers By Articulating Expectations: Sandy Smith] described during a presentation to NTCA 5-Star Contractors.

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Topics: customer experience, innovation

Website Content and Your Buyer's Purchase Process

Posted by Christine B. Whittemore on Feb 28, 2012 5:04:00 PM

This is a 4 minute read.

Do you think much about your buyer's purchase process aka their buying cycle? It's sometimes referred to as the sales funnel, too.

From what I have observed researching websites and speaking with business people, many don't. Call it a legacy of the website-as-brochure mentality.

You'll see this manifested via a home page that never gets to the essence of what's being sold on the site.

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Topics: customer experience, content marketing, Digital Marketing

Customer Experience and Bathroom Blogfest 2011

Posted by Christine B. Whittemore on Oct 13, 2011 9:45:00 AM

This is a 2 minute read.

What does a Bathroom Blogfest have to do with customer experience? Both are inextricably linked!

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Topics: customer experience