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Get Found Online To Redefine Beauty: Beyond Beauty Blog Interview

Posted by Christine B. Whittemore on Mar 27, 2012 9:42:00 AM

This is a 3 minute read.

An interesting aspect of 'get found online' is redefining industry concepts. In this case, it's an opportunity to redefine beauty.

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Topics: Get Found, customer loyalty

Search Tips To Find and Get Found Online

Posted by Christine B. Whittemore on Mar 20, 2012 9:45:00 AM

This is a 2 minute read.

Although I spend a great deal of time thinking about how to get found online, I also love knowing about - and using - search tips to find valuable information.

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Topics: Get Found, SEO & Search Tips

Getting Found Online: Keywords

Posted by Christine B. Whittemore on Jan 31, 2012 9:45:00 AM

This is a 3 minute read.

Do you spend time thinking about 'keywords'? In the digital world, keywords are critical. They define our business, the solutions we offer and our relevance to potential customers. They unlock meaning!

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Topics: inbound marketing, Get Found, content marketing

Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons

Posted by Christine B. Whittemore on Jan 10, 2012 10:46:00 AM

This is a 3 minute read.

ZMOT [aka the Zero Moment of Truth] makes intuitive sense to me -- as I explained in Inbound Marketing and ZMOT: Perfect Together?

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Topics: Get Found, content marketing, B2B Marketing

7 Steps To Get Found Online: It Matters As Never Before!

Posted by Christine B. Whittemore on Dec 27, 2011 9:45:00 AM

This is a 3 minute read.

In September 2011, I took part in Business Growth Summit, a free online event featuring leading business strategy experts. As described in Business Marketing Strategies Addressed During Business Growth Summit, my video presentation addressed 7 Steps to Get Found Online.

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Topics: inbound marketing, Get Found, content marketing, How Do I Get Started?

Get Found Online - October 2011 Newsletter

Posted by Christine B. Whittemore on Oct 4, 2011 9:17:00 AM

This is a 3 minute read.

Hot off the press: the October 2011 issue of the Simple Marketing Now Newsletter. It focuses on getting found online.

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Topics: B2B Social Media, Get Found, About Us

How Are You Managing Online Reputation?

Posted by Christine B. Whittemore on Sep 27, 2011 9:48:00 AM

This is a 2 minute read.

Just today, I was discussing managing online reputation with friend, colleague, and Bathroom Blogfest [which is coming up at the end of October] co-conspirator Susan Abbott

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Topics: Get Found, managing online reputation

Business Marketing Strategies Addressed During Business Growth Summit

Posted by Christine B. Whittemore on Sep 12, 2011 9:15:00 AM

This is a 2 minute read.

For Immediate Release: September 12, 2011

Business Growth Summit Experts Describe How To Increase Profits, September 12 through 23, 2011

Whittemore Addresses ‘Getting Found Online’

Kinnelon, NJ – Business Growth Summit, a free online event featuring leading business strategy experts, takes place September 12 through 23, 2011. Christine B. Whittemore, chief simplifier of Simple Marketing Now, addresses ‘getting found online’.

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Topics: Get Found, Digital Marketing, About Us

How To Get Found Online or Inbound Marketing 101

Posted by Christine B. Whittemore on Sep 8, 2011 9:20:00 AM

This is a 4 minute read.

After reading ZMOT and Inbound Marketing: Perfect Together?, you should have no doubts about the criticality of getting found online.

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Topics: inbound marketing, Get Found

Inbound Marketing and ZMOT: Perfect Together?

Posted by Christine B. Whittemore on Sep 1, 2011 12:24:00 PM

This is a 4 minute read.

Have you heard talk yet of "ZMOT"? It stands for 'zero moment of truth' and represents the moment between purchase stimulus and purchase decision [aka first moment of truth as identified by P&G] when buyers go through extensive research and learning about the purchase they are about to make. To me, ZMOT goes hand-in-hand with inbound marketing.

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Topics: inbound marketing, Get Found, B2B Marketing