Many of the highlights you are already aware of if you've kept up with the latest blog articles published. More specifically:
Here's why I consider all of this a big deal.
Blogs are critical for being found online. "When combined with other social media marketing tools, such as Twitter or Facebook Fan Pages, they can be extremely effective in helping company get found online.”
The commitment to being transparent, authentic and willing to connect and be social with others in the industry matters to establishing credibility, trustworthiness and influence online. "Relevance comes from addressing topics, issues and concerns in terms customers understand and relate to. Credibility comes from being transparent, connected [i.e., ‘social’] with others in the flooring community and willing to interact as human beings rather than as impersonal marketers." Combine that with a commitment to publishing regularly and you are on your way to getting found online!
“As Google has documented in its recent ZMOT [zero moment of truth] e-book, consumers start the purchase process online using digital and social media tools to educate themselves based on content they consider trustworthy and credible. Blogs, when done correctly, represent the perfect vehicle for the flooring industry”.
I welcome your reactions to the overall Social Flooring Index November 2011 update!
Thanks for reading.
Best,
C.B.