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The Social Flooring Blog

The Social Flooring Index Blog

Christine B. Whittemore

Inbound marketer & Certified HubSpot Silver Partner. Loves to help companies get found online.
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Recent Posts

How Jacqueline Tabbah Helps International Stoneworks Get Found Online

Posted by Christine B. Whittemore on Wed, Jul 21, 2021

This is a 12 minute read.

Jacqueline Tabbah, Vice President of International Stoneworks and member of the Natural Stone Institute's Women in Stone program is intimately involved in helping her company get found online. She does so using digital marketing tools and social media, as well as her company business blog.

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Topics: tile industry, Blogging

How Crossville Tile Uses Social Media: Meet Lindsey Waldrep and Irene Williams

Posted by Christine B. Whittemore on Tue, Mar 13, 2018

This is a 10 minute read.

When it comes to embracing social media marketing to promote tile, you need to pay attention to Crossville Tile.  The company knows how to use digital marketing to get the word out about the beautiful tile products it manufactures.

Behind this expertise are two women: Lindsey Waldrepvice president of marketing for Crossville Tile, and Irene Williams, owner of digital marketing and PR firm, Msg2Mkt.

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Topics: tile industry, B2B Social Media

Reminiscing About a Flooring Website Redesign

Posted by Christine B. Whittemore on Tue, Oct 03, 2017

This is a 8 minute read.

How can a flooring website redesign from 2008 provide value 10 years later?

It's a good question. And, yet, as I read through the detail on the Wear-Dated website redesign, I can't help but think how relevant many of the principles of that redesign remain today.

Ready to explore with me?

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Topics: flooring blogs, website redesign

Irene Williams on How to Incorporate Instagram into a Marketing Plan

Posted by Christine B. Whittemore on Thu, Mar 30, 2017

This is a 8 minute read.

If you've spend any time exploring the tile industry on social networks, you've most probably come across Irene Williams. She is the owner/principal of Msg2Mkt, a brilliant writer with a wicked sense of humor, not to mention the genius behind @TileTuesday on Instagram.

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Topics: tile industry, B2B Social Media

Marketing With Instagram at Coverings: Arpi Nalbandian Shares Highlights

Posted by Christine B. Whittemore on Mon, Mar 27, 2017

This is a 9 minute read.


Arpi Nalbandian has an eye for visual content, especially when it comes to capturing the beauty of the tile industry on visual social networks such as Instagram. During Coverings17, she and fellow visual tile maven Irene Williams will share wisdom about marketing with Instagram. In anticipation of those sessions, I caught up with Arpi to learn more.

By the way, you'll enjoy reading these previous articles about Arpi:

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Topics: tile industry, B2B Social Media

Wondering About Instagram for the Tile Industry?

Posted by Christine B. Whittemore on Mon, Apr 04, 2016

This is a 14 minute read.

If you are wondering about how to use Instagram for the tile industry, you've come to the right place. 

Arpi Nalbandian, founder of Tileometry, is extremely knowledgeable about tile and social networking for business. She combines the two in her own business. 

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Topics: tile industry, B2B Social Media, hashtags

How Trend Forecasting Forces Customer Focus. Scarlet Opus Explains.

Posted by Christine B. Whittemore on Mon, Mar 07, 2016

This is a 14 minute read.

Trend forecasting by its very nature forces customer focus. When done expertly, it identifies customer needs and preferences before they become aware themselves, enabling companies to connect in a way that generates Apple-like loyalty and passion. That in turn drives growth.

Scarlet Opus is one such expert trend forecaster and one I first encountered online in 2009 and met in person in 2010 at the International Surface Event (TISE) show.

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Topics: Floor Covering marketing, B2B Social Media, customer experience, content marketing, retail experience

6 Social Media Trends And How They Will Affect Business in 2016

Posted by Christine B. Whittemore on Mon, Jan 04, 2016

This is a 7 minute read.

In addition to How Website Analytics Helps Your Business, I will be reviewing the top social media trends of 2016 and their effect on business during The International Surface Event in Las Vegas.

My session is titled "The Top Social Media Trends That Will Dominate 2016" and takes place on January 20th from 3:45 to 5:15pm.

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Topics: B2B Social Media, About Us

How Website Analytics Helps Your Business

Posted by Christine B. Whittemore on Mon, Dec 07, 2015

This is a 3 minute read.

Do you have website analytics installed on your site? Do you use it regularly to improve your business?

Website Analytics, A GPS For Online Business Success

When I say 'website analytics,' I am thinking first of Google Analytics, the very powerful and free tool every business should have installed on its website. 

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Topics: Digital Marketing, website evaluation

Modenus' Veronika Miller Talks Digital Marketing, Design & Modenus 3.0

Posted by Christine B. Whittemore on Mon, Aug 24, 2015

This is a 12 minute read.

If you are serious about interior design and have a presence online, chances are you know Veronika Miller and are familiar with, the company she founded in 2008. 

I first met Veronika at Coverings 2010 during the first ever Tweetup there (see Meetups and Tweetups: Building Community) and was taken with her vision for using social networks and digital marketing to create community and connect designers with opportunities (see Content + Context For Customer Relevance and Relationship). 

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Topics: Digital Marketing