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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

Wondering About Instagram for the Tile Industry?

Posted by Christine B. Whittemore on Mon, Apr 04, 2016


If you are wondering about how to use Instagram for the tile industry, you've come to the right place. 

Arpi Nalbandian, founder of Tileometry, is extremely knowledgeable about tile and social networking for business. She combines the two in her own business. 

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Topics: tile industry, social media, hashtags

How Trend Forecasting Forces Customer Focus. Scarlet Opus Explains.

Posted by Christine B. Whittemore on Mon, Mar 07, 2016

Trend forecasting by its very nature forces customer focus. When done expertly, it identifies customer needs and preferences before they become aware themselves, enabling companies to connect in a way that generates Apple-like loyalty and passion. That in turn drives growth.

Scarlet Opus is one such expert trend forecaster and one I first encountered online in 2009 and met in person in 2010 at the International Surface Event (TISE) show.

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Topics: flooring marketing, Floor Covering marketing, social media, customer experience, content marketing, retail experience, creativity

6 Social Media Trends And How They Will Affect Business in 2016

Posted by Christine B. Whittemore on Mon, Jan 04, 2016

In addition to How Website Analytics Helps Your Business, I will be reviewing the top social media trends of 2016 and their effect on business during The International Surface Event in Las Vegas.

My session is titled "The Top Social Media Trends That Will Dominate 2016" and takes place on January 20th from 3:45 to 5:15pm.

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Topics: social media, About Us

How Website Analytics Helps Your Business

Posted by Christine B. Whittemore on Mon, Dec 07, 2015

Do you have website analytics installed on your site? Do you use it regularly to improve your business?

Website Analytics, A GPS For Online Business Success

When I say 'website analytics,' I am thinking first of Google Analytics, the very powerful and free tool every business should have installed on its website. 

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Topics: Digital Marketing, website evaluation

Modenus' Veronika Miller Talks Digital Marketing, Design & Modenus 3.0

Posted by Christine B. Whittemore on Mon, Aug 24, 2015

If you are serious about interior design and have a presence online, chances are you know Veronika Miller and are familiar with Modenus.com, the company she founded in 2008. 

I first met Veronika at Coverings 2010 during the first ever Tweetup there (see Meetups and Tweetups: Building Community) and was taken with her vision for using social networks and digital marketing to create community and connect designers with opportunities (see Content + Context For Customer Relevance and Relationship). 

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Topics: Digital Marketing

How Customer-Focus Helps North Coast Packaged Homes Get Found Online

Posted by Christine B. Whittemore on Mon, Aug 17, 2015

How customer focused is your company website? The more it is, the better your chance to get found online and connect with qualified prospects as North Coast Packaged Homes' owner Ann Zollinger has learned.

The ultimate goal of most websites to get found online so you have the opportunity to convert visitors into leads. And, once that happens, you can then qualify them and even nurture them into eventually becoming customers. Simple, right?

Well, as logical as that sounds, doing so takes discipline and intense customer focus. 

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Topics: Blogging, Get Found, customer experience

How Jacqueline Tabbah Helps International Stoneworks Get Found Online

Posted by Christine B. Whittemore on Mon, Jun 08, 2015

Jacqueline Tabbah, Assistant Vice President of International Stoneworks and member of the Marble Institute of America's Women in Stone program is intimately involved in helping her company get found online. She does so using digital marketing tools and social media, as well as her company business blog.

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Topics: tile industry, Blogging

Tileometry's Arpi Nalbandian Talks Social Networking for Business

Posted by Christine B. Whittemore on Wed, Feb 25, 2015

Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.

I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:

Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success

In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually. 

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Topics: tile industry, social media

Who in Flooring Has Time for Social Media?

Posted by Christine B. Whittemore on Thu, May 08, 2014

Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.

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Topics: flooring marketing, social media

Driving Flooring With Social Media Marketing

Posted by Christine B. Whittemore on Tue, Oct 01, 2013

What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.

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Topics: flooring marketing, social media

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