Here's how! Next week, from January 23 through 26, 2012, Surfaces - the annual exposition for floor covering and stone professionals - takes place at the Mandalay Bay Convention Center in Las Vegas. During that time, you can take part in several flooring-focused educational sessions, including three that I am involved in:
Dave Foster from TalkFloor FloorRadio interviewed me about all three sessions in this 20 minute interview which he describes as follows:
Christine Whittemore, Simple Marketing Now Discusses Educational Events she’s Presenting at Surfaces [to listen, click on the link]
Christine Whittemore, Simple Marketing Now, discusses the three educational events she is involved in at Surfaces 2012, two seminars and a workshop: “Social Media: How To For Business”, Practical Advice To Get Found Online and Connect With Customers, is the workshop she will be leading with Sarah B. Johnson of MKG Department; “Improving Your Digital Visibility to Better Connect with Customers,” is one of the seminars and the other is “Marketing and Selling to Flooring and Store Power Consumers (aka Women).”
As I mention in the interview, for each session, I conducted a survey with participants to understand key concerns and current digital practices.
Some surprises:
Attendees to all three sessions will benefit from tip sheets and links to resources. Our workshop participants will also receive copies of templates to use to help them develop a social media and content marketing strategy. Furthermore, each session will feature examples from session participants.
To register for these sessions, log on to the Surfaces website.
If you attend Surfaces, I do hope you will connect with me in person and/or via Twitter.