The event was great fun with plenty of discussion and thoughtful questions. You see, Columbia Business School has already established a robust Facebook Fan Page and YouTube channel [including a successful series called Ask Admissions], Twitter account, Flickr group, and iTunes playlists [note: may want to launch iTunes].
Many of Columbia Business School's Centers have established Facebook and Twitter presences and are in the midst of figuring out what makes most sense given each's distinct area of focus. The Centers, by the way, provide a bridge between business theory and practice; they've become an important part of the MBA experience.
The online marketing advice I shared addressed what I consider critical to social media success. Namely,
I also brought up these strategic questions that every business [or Center] should ask itself:
What would you add to either of these lists?
Can you imagine how an educational institution might leverage the rich academic content environment and extended community to create engagement using social media and online marketing? How might you do it? It's certainly different from the experience I had as a student, but one I would find hugely relevant! Talk about bringing theory and practice to life! Wouldn't an ongoing Twitter chat series with specific professors be interesting?
Thank you Caroline Hasegawa and Katrina Barnas for inviting me!