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Content Talks Business Blog

Helping Your Business Stand Out With Content

Have You Written a 'Welcome Readers' Blog Post or Article?

Posted by Christine B. Whittemore on Apr 27, 2021 8:30:00 AM

This is a 7 minute read.

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and ongoing basis.

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Topics: Blogging

SMART Marketing Goals And Why You Need Them

Posted by Christine B. Whittemore on Apr 19, 2021 9:30:00 AM

This is a 5 minute read.

Have you set up SMART marketing goals for your business?

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. SMART goals are possibly the most effective way of focusing attention and making things happen in your business.

When combined with inbound sales & marketing principles, SMART goals are a sure way of delivering on ROI. They force you to think deliberately about your actions and how they relate to the results you're trying to achieve. SMART goals help banish delusion-driven marketing.

>> See The State of Inbound Marketing: Banish Delusion-Driven Marketing!

Let's explore why SMART marketing goals are so effective and why you need them.

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Topics: inbound marketing

App Integrations Take HubSpot to New Power Levels

Posted by Christine B. Whittemore on Apr 6, 2021 8:00:00 AM

This is a 5 minute read.

Have you added app integrations to your HubSpot CRM and sales/marketing automation platform? If you haven't, you should reconsider. App integrations will allow you to do even more with HubSpot. Here are just a few I've added to my portal and to client portals:

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Topics: Marketing Technology, HubSpot

Are Your Meta Descriptions Missing or Duplicated? (Video)

Posted by Christine B. Whittemore on Jun 10, 2020 8:00:00 AM

This is a 8 minute read.

Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some duplicated?

If you've not checked , this article will take you through the process, starting with what a meta description is, how to find one on your website, and how to make edits.

This article is part of the website housecleaning series.

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Topics: content marketing, SEO & Search Tips

SEO Tips: Having Fun with Title Tags and Meta Descriptions

Posted by Christine B. Whittemore on May 27, 2020 8:00:00 AM

This is a 8 minute read.

As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags and meta descriptions are technical, geeky and abstract, awkward to access and don't seem to visibly add to the user experience.

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Topics: content marketing, Digital Marketing, SEO & Search Tips

How To Fix Broken Links on Your Website (Video)

Posted by Christine B. Whittemore on May 13, 2020 8:00:00 AM

This is a 5 minute read.

When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.

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Topics: content marketing, How Do I Get Started?, SEO & Search Tips

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Jan 9, 2019 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

Top Tips for Avoiding Spam Filters or How To Make it to the Inbox

Posted by Christine B. Whittemore on Jul 10, 2018 8:30:00 AM

This is a 8 minute read.

Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.

Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.

Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!

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Topics: inbound marketing, Digital Marketing

McGraw-Hill, LinkedIn + 3 Expert Perspectives: Building Trust With Customers

Posted by Christine B. Whittemore on May 1, 2018 8:30:00 AM

This is a 5 minute read.

With all the talk about privacy concerns and online social networks, what often gets lost is the valuable role that networks play in building trust with customers.

When I first published this article in January 2012, I focused primarily on how business blogging helps build those relationships. In this update, I also want to call attention to LinkedIn.

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Topics: Digital Marketing

What To Do When Your Shopping Cart Gets Abandoned? Try Email Marketing

Posted by Christine B. Whittemore on Apr 24, 2018 8:30:00 AM

This is a 7 minute read.

If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?

If you don't, you should reconsider.

According to the Baymard Institute, the average shopping cart abandonment rate is between 68% and 78%. However, many reasons can lead to abandoning a shopping cart -  including not being quite yet ready to purchase or even getting interrupted.

Imagine, then, following up with an email communication to find out more.

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Topics: customer experience, email marketing