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How To Get Found Online in a Digital Marketplace

What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on May 16, 2016 8:30:00 AM

As reported on 2/8/16 when I originally published this article, I submitted an entry visually depicting Simple Marketing Now's marketing technology stack to the second annual Stackies awards. I asked, are you? 

Well, the second annual Stackes have come and gone. I did not win, however, my entry was one of 41 marketing technology stacks from the 2016 Stackies Awards, each of which is more fascinating than the other.

This article provides you with background on the Stackies, marketing technology stacks, and includes at the end a SlideShare presentation of all 41 2016 entries to inspire you to think about your marketing technology stack and how you might visually represent it.

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Topics: Digital Marketing, Marketing Technology

How Media Relations Can Drive SEO For Business

Posted by Christine B. Whittemore on Feb 15, 2016 8:30:00 AM

'Brain games' or 'brain games for adults' -- which do you think is the better keyword phrase for driving SEO for business? And, then, how do you do it?

Gini Dietrich, CEO of PR firm Arment Dietrich and author of Spin Sucks, explained during her presentation titled How To Use Media Relations To Drive SEO during INBOUND15.

Here are highlights from the presentation.

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Topics: Get Found, content marketing, Digital Marketing, SEO

Do You Know What Simple Marketing Now Is About?

Posted by Christine B. Whittemore on Jan 18, 2016 8:30:00 AM

An interesting thing happens when you've been publishing blog articles for a long time. The people reading your content aren't always aware of what you actually do and what your business is about.

For that reason, I've created a short video to introduce you to Simple Marketing Now and welcome you to this website.

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Topics: inbound marketing, content marketing, About Us

What’s A #Hashtag & Why Should You Care About Using Hashtags?

Posted by Christine B. Whittemore on Jan 11, 2016 8:30:00 AM

Are you wondering about hash tags and how they add value from a business perspective? You're not alone. Let's explore why you should care about those #hashtags.

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Topics: Twitter, social media, Digital Marketing

The 15 Top Simple Marketing Now Articles of 2015

Posted by Christine B. Whittemore on Dec 28, 2015 8:30:00 AM

Would you agree that, at the heart of everything in business, is the customer? I'm reminded of how important customer-focus is as I review the top 15 Simple Marketing Now blog articles of 2015. Each takes a different perspective on that theme while offering thought-provoking ideas and examples to inspire your own marketing.

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Topics: customer experience, content marketing

What Makes Mission Statements Powerful?

Posted by Christine B. Whittemore on Nov 9, 2015 8:30:00 AM

I should qualify. What makes great mission statements powerful?

Those are ones that great brands and businesses create (see What Great Brands Do With Mission Statements: 8 Examples). They come from the heart and capture the higher purpose of the organization.

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Topics: content marketing, brand marketing

How To Get Found On Google

Posted by Christine B. Whittemore on Oct 26, 2015 8:30:00 AM

Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.

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Topics: Get Found, How Do I?, INBOUND

29 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Oct 19, 2015 8:30:00 AM

Have you not yet launched a blog for your business? What are you waiting for? If it's justification you need, then look no further. Here are 29 benefits associated with blogging for business.

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Topics: Blogging, content marketing

The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: online marketing, Digital Marketing, email marketing, lead generation, B2B Marketing

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

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Topics: Get Found, content marketing, Digital Marketing

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