simple-marketing-now-logo.png
Simple Marketing Now is HubSpot Certified
Content Talks Business Blog

Content Talks Business Blog

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Sep 28, 2021 8:30:00 AM

This is a 14 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

Read More

Topics: inbound marketing, content marketing

What's Your Marketing Technology Stack?

Posted by Christine B. Whittemore on Sep 22, 2021 8:30:00 AM

This is a 7 minute read.

Have you created your own Marketing Technology Stack? If you haven't, I strongly encourage you to do so.

And, then, make a point to submit it to the annual Stackies because each submission generates a donation to a great technology-focused cause.

In this article, I share with you my latest stack and the journey to submitting my very first one in 2016, as well as references from the years in between to inspire you to think about your marketing technology stack, how you might visually represent it, and how you keep evolving it.

Read More

Topics: Digital Marketing, Marketing Technology

How Do I Get More Business? 13 Tips

Posted by Christine B. Whittemore on Aug 20, 2021 8:30:00 AM

This is a 9 minute read.

The question "how do I get more business?" comes up frequently when I speak with small and medium business owners.

They find that many tried and true marketing tools aren't as effective as they used to be and many new social and digital tools are confusing. What, then, to do to get more business? Here are 13 tips to start the ideas flowing! I bet you have more!

Read More

Topics: B2B Social Media, Get Found, lead generation, How Do I Get Started?

B2B Social Media Assessment Questions

Posted by Christine B. Whittemore on Aug 11, 2021 8:00:00 AM

This is a 7 minute read.

Have you assessed your B2B business social media presence? Why or why not?

B2B-focused businesses stand to benefit from Social Media. And, yet, many shy away from it. Possibly because of the complexity associated with getting started and navigating through all of the business unknowns. Definitely, because they perceive that social media will take too much of their precious time, and don't see the value.

Read More

Topics: B2B Social Media, Assessment

Are Your Meta Descriptions Missing or Duplicated? (Video)

Posted by Christine B. Whittemore on Aug 4, 2021 8:00:00 AM

This is a 8 minute read.

Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some duplicated?

If you've not checked, this article will take you through the process, starting with what a meta description is, how to find one on your website, and how to make edits.

This article is part of the website housecleaning series.

Read More

Topics: content marketing, SEO & Search Tips

What is a Landing Page and How Does it Work?

Posted by Christine B. Whittemore on Jul 27, 2021 12:00:00 PM

This is a 8 minute read.

Do you know what a 'landing page' is and have you implemented one yet? 

If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.

After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-sized companies regularly implement.

Read More

Topics: inbound marketing

31 Benefits of Blogging for Business

Posted by Christine B. Whittemore on Jul 14, 2021 6:15:00 PM

This is a 13 minute read.

Have you launched a blog for your business? If not, what are you waiting for? If it's justification you need, then look no further. Here are 31 benefits associated with blogging for business to help motivate you.

Read More

Topics: Blogging, content marketing

Have You Written a 'Welcome Readers' Blog Post or Article?

Posted by Christine B. Whittemore on Apr 27, 2021 8:30:00 AM

This is a 7 minute read.

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article or post you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and ongoing basis.

Read More

Topics: Blogging

SMART Marketing Goals And Why You Need Them

Posted by Christine B. Whittemore on Apr 19, 2021 9:30:00 AM

This is a 5 minute read.

Have you set up SMART marketing goals for your business?

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. SMART goals are possibly the most effective way of focusing attention and making things happen in your business.

When combined with inbound sales & marketing principles, SMART goals are a sure way of delivering on ROI. They force you to think deliberately about your actions and how they relate to the results you're trying to achieve. SMART goals help banish delusion-driven marketing.

>> See The State of Inbound Marketing: Banish Delusion-Driven Marketing!

Let's explore why SMART marketing goals are so effective and why you need them.

Read More

Topics: inbound marketing

App Integrations Take HubSpot to New Power Levels

Posted by Christine B. Whittemore on Apr 6, 2021 8:00:00 AM

This is a 5 minute read.

Have you added app integrations to your HubSpot CRM and sales/marketing automation platform? If you haven't, you should reconsider. App integrations will allow you to do even more with HubSpot. Here are just a few I've added to my portal and to client portals:

Read More

Topics: Marketing Technology, HubSpot