Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
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Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
Read MoreTopics: inbound marketing, content marketing
Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.
Read MoreTopics: inbound marketing, HubSpot
Are you looking to start something different like inbound marketing?
In case you are, and aren't quite sure what's involved and how to get started, we've put together just the guide you need. You can download it for reference offline, or simply explore it online.
It's called the Simplifier's Guide to Successful Inbound Marketing and we've organized it into nine chapters.
Read MoreTopics: inbound marketing, How Do I Get Started?
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Do you know what a 'landing page' is and have you implemented one yet?
If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.
After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-size companies regularly implement.
Topics: inbound marketing
What's your opinion of interactive content? Have you implemented any kind of tool or assessment with an interactive aspect to it?
If you haven't, and/or aren't quite sure whether interaction can help with your content marketing and lead generation process, let's explore.
Read MoreTopics: content marketing
Do you have questions about applying social media marketing to your business?
You've come to the right place! This "How Do I?" series is based on questions that have come up in conversation, during presentations and in one-on-one consulting sessions.
Read MoreTopics: B2B Social Media, How Do I Get Started?
Are you wondering how you might apply the latest social media trends to your business?
I've assembled what I consider to be the top ten to pay attention to. For each one, I offer suggestions on how to make sense of them for business.
As with clothing trends, you may decide the look isn't right or you can simply create a similar look with something you already have.
Regardless, by exploring these 10 social media trends, I hope you gain perspective and possibly uncover ideas you hadn't thought to apply to your company.
Read MoreTopics: B2B Social Media, Digital Marketing
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Are you generating leads with social media for your business? What have you found works best and how has that evolved over time?
Topics: B2B Social Media, lead generation
Have you noticed how search results on Google are changing? In some cases, it's almost as if Google were reading your mind. It's not across all search queries - yet. It's happening, though. This evolution will affect how to get found on Google for your business.
Read MoreTopics: inbound marketing, Get Found, How Do I Get Started?
Have you identified personas for your business? If yes, how do you tailor your content marketing to your personas?
Topics: inbound marketing, content marketing
