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Content Talks Business Blog

Helping Your Business Stand Out With Content

Christine B. Whittemore

Inbound marketer & Certified HubSpot Silver Partner. Loves to help companies get found online.
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Recent Posts

Are Your Meta Descriptions Missing or Duplicated? (Video)

Posted by Christine B. Whittemore on Jun 10, 2020 8:00:00 AM

This is a 8 minute read.

Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some duplicated?

If you've not checked , this article will take you through the process, starting with what a meta description is, how to find one on your website, and how to make edits.

This article is part of the website housecleaning series.

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Topics: content marketing, SEO & Search Tips

SEO Tips: Having Fun with Title Tags and Meta Descriptions

Posted by Christine B. Whittemore on May 27, 2020 8:00:00 AM

This is a 8 minute read.

As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags and meta descriptions are technical, geeky and abstract, awkward to access and don't seem to visibly add to the user experience.

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Topics: content marketing, Digital Marketing, SEO & Search Tips

How To Fix Broken Links on Your Website (Video)

Posted by Christine B. Whittemore on May 13, 2020 8:00:00 AM

This is a 5 minute read.

When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.

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Topics: content marketing, How Do I Get Started?, SEO & Search Tips

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Jan 9, 2019 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

Top Tips for Avoiding Spam Filters or How To Make it to the Inbox

Posted by Christine B. Whittemore on Jul 10, 2018 8:30:00 AM

This is a 8 minute read.

Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.

Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.

Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!

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Topics: inbound marketing, Digital Marketing

McGraw-Hill, LinkedIn + 3 Expert Perspectives: Building Trust With Customers

Posted by Christine B. Whittemore on May 1, 2018 8:30:00 AM

This is a 5 minute read.

With all the talk about privacy concerns and online social networks, what often gets lost is the valuable role that networks play in building trust with customers.

When I first published this article in January 2012, I focused primarily on how business blogging helps build those relationships. In this update, I also want to call attention to LinkedIn.

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Topics: Digital Marketing

What To Do When Your Shopping Cart Gets Abandoned? Try Email Marketing

Posted by Christine B. Whittemore on Apr 24, 2018 8:30:00 AM

This is a 7 minute read.

If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?

If you don't, you should reconsider.

According to the Baymard Institute, the average shopping cart abandonment rate is between 68% and 78%. However, many reasons can lead to abandoning a shopping cart -  including not being quite yet ready to purchase or even getting interrupted.

Imagine, then, following up with an email communication to find out more.

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Topics: customer experience, email marketing

Inbound Marketing Definition: Build Trust, Generate Leads

Posted by Christine B. Whittemore on Apr 17, 2018 8:30:00 AM

This is a 9 minute read.

What's your definition of 'inbound marketing'?

For me, it has everything to do with building trust so you generate the right leads for your business.

Interestingly, since publishing this article in July 2012, quite a few marketing automation companies in addition to HubSpot have committed to inbound marketing and defined the term.

Here are the top four I came across.

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Topics: inbound marketing

Do You Integrate Personas into Your Inbound Marketing with HubSpot?

Posted by Christine B. Whittemore on Apr 3, 2018 8:30:00 AM

This is a 5 minute read.

Do you do personas in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore. 

However, even if you don't use HubSpot, you can apply personas to your marketing, so read on!

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Topics: customer experience, content marketing, HubSpot

How To Build Inbound Trust and Cooperation: Simon Sinek Explains

Posted by Christine B. Whittemore on Mar 27, 2018 8:30:00 AM

This is a 8 minute read.

How important is it for you to build trust and cooperation? Aren't both an ongoing commitment you make to everyone your business touches?

And yet that commitment can become overwhelming. Nowadays, you need to be always-on, constantly figuring out how to develop and nurture ongoing relationships across tools and platforms that are forever in flux. Don't forget those critical in-real-life interactions!

Enter Simon Sinek who, during INBOUND 14, focused on the very topic of how to build trust and cooperation in an inbound marketing world.

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Topics: inbound marketing, customer loyalty