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Content Talks Business Blog

Helping Your Business Stand Out With Content

Christine B. Whittemore

Inbound marketer & Certified HubSpot Silver Partner. Loves to help companies get found online.
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Recent Posts

Email Marketing Best Practices to Get More Business! (Infographic)

Posted by Christine B. Whittemore on Nov 7, 2017 8:30:00 AM

This is a 6 minute read.

If you're a business marketer and wondering about email marketing best practices, here are 119 facts worth exploring captured in an infographic.

Email remains particularly effective. Yes, that's right. Email hasn't disappeared and isn't about to.Think of all the applications and social networks which depend on email for verification, interaction [think notifications] and even reminders to return to individual networks.

From a business perspective, emails are the most valuable customer asset available - when obtained legitimately and respected - for engagement, loyalty, relationship building and even sales. Did you know that consumers who make purchases through marketing emails wind up spending 138% more than those who don't receive email offers?

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Topics: inbound marketing, email marketing

The What, Why and How of Content Topic Clusters

Posted by Christine B. Whittemore on Oct 24, 2017 8:30:00 AM

This is a 11 minute read.

In nature, clusters of fruit, flowers, plants, ice crystals, even constellations stand out. The individual units take on more importance by being associated or grouped with like-units.

The same goes for content. In fact, content topic clusters represent a better way to organize your website content so it stands out, given changes in search behavior. 

According to the definition Google kindly offered me (see image below), a cluster is "a group of similar things or people positioned or occurring closely together." The term has application in astronomy, linguistics, chemistry.... and also inbound marketing. The concepts that matter here are similarity and grouping.

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Topics: inbound marketing, content marketing

The Ultimate Guide to Pillar Content for Your Website

Posted by Christine B. Whittemore on Sep 19, 2017 8:30:00 AM

This is a 12 minute read.

Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?

Let's explore.

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Topics: inbound marketing, content marketing

DepositFix Offers HubSpot Payment Integration: Interview with Denis Lunev

Posted by Christine B. Whittemore on Sep 12, 2017 8:30:00 AM

This is a 6 minute read.

Imagine needing to connect a Hubspot form with PayPal so people registering for a training event can pay. What do you do? Luckily, there's DepositFix, the new HubSpot payment integration that Denis Lunev has developed.

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Topics: inbound marketing, HubSpot

Want to Start Something Different... Like Inbound Marketing?

Posted by Christine B. Whittemore on Sep 5, 2017 8:30:00 AM

This is a 5 minute read.

Are you looking to start something different like inbound marketing?

In case you are, and aren't quite sure what's involved and how to get started, we've put together just the guide you need. You can download it for reference offline, or simply explore it online.

It's called the Simplifier's Guide to Successful Inbound Marketing and we've organized it into nine chapters.

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Topics: inbound marketing, How Do I Get Started?

What is a Landing Page and How Does it Work?

Posted by Christine B. Whittemore on Aug 28, 2017 8:30:00 AM

This is a 7 minute read.

Do you know what a 'landing page' is and have you implemented one yet? 

If you haven't, let's explore what a landing page is, how it works and what your options are for getting started with them.

After all, landing pages are a valuable tool for lead generation and one that ~67% of medium-size companies regularly implement.

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Topics: inbound marketing

How an Interactive Content Assessment Can Generate Qualified Leads

Posted by Christine B. Whittemore on Aug 22, 2017 8:30:00 AM

This is a 9 minute read.

What's your opinion of interactive content? Have you implemented any kind of tool or assessment with an interactive aspect to it?

If you haven't, and/or aren't quite sure whether interaction can help with your content marketing and lead generation process, let's explore. 

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Topics: content marketing

'How Do I' Social Media Marketing Series

Posted by Christine B. Whittemore on Aug 8, 2017 8:30:00 AM

This is a 34 minute read.

Do you have questions about applying social media marketing to your business?

You've come to the right place! This "How Do I?" series is based on questions that have come up in conversation, during presentations and in one-on-one consulting sessions.

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Topics: B2B Social Media, How Do I Get Started?

Ten Social Media Trends and How to Apply Them to Your Business

Posted by Christine B. Whittemore on Aug 1, 2017 8:30:00 AM

This is a 13 minute read.

Are you wondering how you might apply the latest social media trends to your business?

I've assembled what I consider to be the top ten to pay attention to. For each one, I offer suggestions on how to make sense of them for business.

As with clothing trends, you may decide the look isn't right or you can simply create a similar look with something you already have.

Regardless, by exploring these 10 social media trends, I hope you gain perspective and possibly uncover ideas you hadn't thought to apply to your company.

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Topics: B2B Social Media, Digital Marketing

Generating Leads With Social Media

Posted by Christine B. Whittemore on Jul 17, 2017 8:30:00 AM

This is a 7 minute read.

Are you generating leads with social media for your business? What have you found works best and how has that evolved over time?

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Topics: B2B Social Media, lead generation