Have you added app integrations to your HubSpot CRM and sales/marketing automation platform? If you haven't, you should reconsider. App integrations will allow you to do even more with HubSpot. Here are just a few I've added to my portal and to client portals:
Read MoreTopics: Marketing Technology, HubSpot
Have you checked whether all of the pages on your website have meta descriptions? Are any missing? Are some duplicated?
If you've not checked , this article will take you through the process, starting with what a meta description is, how to find one on your website, and how to make edits.
This article is part of the website housecleaning series.
Read MoreTopics: content marketing, SEO & Search Tips
As important as SEO is, would you agree that there's a hair shirt quality to it all? Things like title tags and meta descriptions are technical, geeky and abstract, awkward to access and don't seem to visibly add to the user experience.
Topics: content marketing, Digital Marketing, SEO & Search Tips
When's the last time you checked your website for broken links? It's a valuable part of content marketing. I haven't done so in a while, and invite you to follow along with me as I do some spring cleaning.
Read MoreTopics: content marketing, How Do I Get Started?, SEO & Search Tips
Have you heard about pillar content (also called cornerstone content)? Are you wondering how it helps you get found in search and what it takes to develop content pillars for your own website?
Let's explore.
Read MoreTopics: inbound marketing, content marketing
Are you wondering how to avoid spam filters? After all, a critical element of inbound marketing is being able to reach customers and prospects via email marketing messages on an ongoing basis so you can establish a relationship and nurture trust.
Especially if you've received permission from your visitors and prospects to do so (aka permission-based marketing). They've opted-in and want to hear from you.
Imagine how vexing, though, to have permission to send emails only to have all of your messages banished to the junk or spam folder without even the glimmer of an opportunity to connect with that person!
Read MoreTopics: inbound marketing, Digital Marketing
With all the talk about privacy concerns and online social networks, what often gets lost is the valuable role that networks play in building trust with customers.
When I first published this article in January 2012, I focused primarily on how business blogging helps build those relationships. In this update, I also want to call attention to LinkedIn.
Read MoreTopics: Digital Marketing
If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?
If you don't, you should reconsider.
According to the Baymard Institute, the average shopping cart abandonment rate is between 68% and 78%. However, many reasons can lead to abandoning a shopping cart - including not being quite yet ready to purchase or even getting interrupted.
Imagine, then, following up with an email communication to find out more.
Read MoreTopics: customer experience, email marketing
What's your definition of 'inbound marketing'?
For me, it has everything to do with building trust so you generate the right leads for your business.
Interestingly, since publishing this article in July 2012, quite a few marketing automation companies in addition to HubSpot have committed to inbound marketing and defined the term.
Here are the top four I came across.
Topics: inbound marketing
Do you do personas in your business? Have you integrated them into your inbound marketing?
If yes, then please add your perspective to this article in the comments.
If no, you'll be interested in the persona tool from HubSpot which makes integrating personas into your inbound marketing not only seamless, but also impossible to ignore.
However, even if you don't use HubSpot, you can apply personas to your marketing, so read on!
Topics: customer experience, content marketing, HubSpot
