HubSpot, the company behind inbound marketing and integrated marketing automation software which simplifies and focuses a business' ability to get found online, convert visitors into leads and make decisions based on data, has just launched its new sales tools at INBOUND 2014.
The sales tools - which consist of a robust CRM (aka Customer Relationship Management) tool and CRM-integrated email management tool called Sidekick - mean that HubSpot now enables its customers to fully integrate sales and marketing within one platform.
In other words, using HubSpot allows you to deliver Smarketing within one easy-to-use software solution!
Smarketing represents an alignment between sales and marketing around goals and personas. It's a big deal for companies that realize that the traditional ways of doing business no longer work. As Brian Halligan, HubSpot CEO and Co-Founder, explains,
"The traditional sales process in broken. Instead of "always be closing," the next generation of sales leads will "always be helping."
'Always be helping' means that sales and marketing have alignment around business goals and customer personas.
In marketing, HubSpot took many tools - blogging, social media, email, website content management, website analytics and SEO tools - and bundled them into an easy-to-use integrated marketing automation solution. I remember the days of trying to make all of these independent tools work and it was a nightmare. Forget about ever being able to delight customers! Imagine taking that same mindset to simplify and focus the sales process with HubSpot CRM and Sidekick.
Halligan says,
"We started HubSpot because we felt the way consumers shop and buy had fundamentally changed. The inbound movement has helped transform the world of marketing, and we really feel like there's a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster."
HubSpot's new sales tools provide sales teams with context to develop stronger relationships, building off of the insights gained through marketing to more successfully drive sales and delight customers. That's smarketing: it allows sales and marketing to speak the same language, it creates closed-loop reporting based on data so sales and marketing collaborate.
These sales tools are also a big deal if you are a business which doesn't have a CRM option like Salesforce, or has one that can't easily communicate with your marketing data on HubSpot. With HubSpot's new CRM tool, you can be as thoughtful, deliberate, analytical - and integrated - in your sales process as you have become in your marketing.
If you want to learn more, be sure to watch the Power of Smarketing on SlideShare from HubSpot. It's part of Inbound Certification.
As I mentioned above, HubSpot's new integrated sales platform consist of a CRM and an CRM-integrated email management tool called Sidekick. Says Halligan,
"HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process."
HubSpot CRM has a clean interface and is user friendly. It is designed to get your team started quickly and keep them focused on selling without changing the way they already do things.
I like that it lets you easily track notes, log emails and calls and create tasks. It works in the background, organizing every interaction between you and your contacts as you go about your day. It’s there when you need it, and out of the way when you don’t. It provides you with valuable insights on how prospective customers interact with your website, social media and emails, tracking information and organizing it automatically. It features the following:
An evolution of HubSpot’s Signals product, Sidekick connects to your inbox and your CRM system, giving you valuable details about the contacts and companies you meet during your day, everywhere you go.
Pretty exciting, no?
As HubSpot has done for my business' marketing, I believe that HubSpot CRM and Sidekick will similarly affect my sales process and that of clients. What used to only be intuitive in terms of the connection between sales and marketing is now undeniably visible and actionable thanks to this smarketing automation software. I can only imagine the possibilities for your business...