Are you familiar with MarketingProfs' Take 10 webcast series? I love these very focused, information packed 10 minute how-to online sessions [another great benefit of being a MarketingProfs member!]. As MarketingProfs describes them, "in just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes."
The description for Creating a Simple Lead Generation Form with Google Docs reads, ""Lead generation," in most cases, boils down to a basic exchange: You offer potential customers something of value in exchange for their email address. The offer can be as simple as a white paper or an e-book, but how do you collect all the email addresses? For that, you'll need a form on your website or landing page. The good news is, you don't need to be a technical genius to create one. In just 10 minutes, learn how to create a basic lead generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most importantly, how to measure the results."
For more sophistication, and complexity, learn how to Create a Lead Generation Form with MailChimp.
I hope you have a chance to watch both of these Take 10 webcasts. If you do, I'd love to hear your reactions and observations. What did you think about creating these simple lead generation forms? Can you see using them on your website to connect with visitors?