Although Facebook engagement has gotten tougher for businesses - unless you are willing to advertise - since converting over to Timeline, the basics of Facebook strategy remain the same: engage with fans.
The ultimate goal in Facebook marketing for business is appearing in fans' newsfeeds - easier said than done!
Appearing in the newsfeed is more than just getting liked, or having multiple updates that generate thumbs up approvals. Rather, it's about generating active engagement from Facebook fans in the form of comments and shares.
In addition to regularly sharing visual elements such as photos and videos, which are your favorite facebook engagement strategies?
Consistency matters as does not publishing too many marketing messages. Are you relevant to your brand?
Some are successful publishing behind-the-scenes information that highlights the people of an organization.
Others effectively draw in user generated or end user content.
Fun is a critical aspect of the Facebook experience. If you are too corporate-like, straight-laced and have difficulty remembering how to have fun, you may discover that few people engage with your Business Fan page. I'm told that Facebook rewards quirkiness. Are you quirky?
Consider these facebook tips for engagement:
What tips would you recommend for engaging with fans on Facebook Business Pages?