What to Expect from Working with Simple Marketing Now?
A Simple and Straightforward Framework So You Get Found Online
1. Scope Out the Situation
Scope out the situation refers to exploring the marketplace and assessing your company's digital visibility.
How visible are you in a Google search?
Who are your customers?
What are they looking for?
What issues do they have?
What are their conversations about?
What other options do they have?
What are your competitors doing?
What are you doing offline?
How do offline and online integrate?
Which marketing technology tools do you use?
This stage is about Simple Marketing Now grounding itself in your business and what truly matters to your customers. Because, to connect with them, you want to understand their world and their business issues rather than focus your content completely on your organization, products, and achievements.
The more attention paid to them, the better the insights and the greater the opportunity to successfully connect.
2. Introspect & Analyze
Introspect is the analysis stage.
Given the insights gathered while scoping out the situation, how do you add value to potential customers in your marketplace? What do you stand for? How do your strengths match up with the needs identified? What about weaknesses and potential threats? How might you deal with those? How committed are you to customers?
Simplifying plays an important role at this stage. So does honesty.
3. Make a Plan
Make a plan that addresses the need to develop objectives, goals, strategies, and tactics that address the needs observed in the marketplace. A plan takes into account what content you will need to create for which medium and how best to integrate your online and offline activities.
It also identifies who does what when and how as well as what you plan to measure so you can determine whether you have met your goals. It identifies a budget.
Keep the plan simple and make it actionable.
4. Implement the Plan
Implement the plan is just that, put into action the elements of the plan you have developed. Make sure you pay attention to details.
5. Regularly Review Results
Look at results at regular intervals, both short-term and long-term. What patterns emerge? Any surprises? How do you use that information to inform what you do next?
6. Evaluate & Re-scope
Evaluate and re-scope.
Tweak, improve and add more relevance as you gain additional context and perspective so you can start the process over again. Wash, Rinse, Repeat.