Simple Marketing Now takes advantage of the lessons that social media marketing and social media tools – like blogs, online reviews, sharing and networking – teach us about connecting with customers. Rather than interrupt your customer, as traditional tools like advertisements do, social media tools engage them in conversation. If you are serious about the conversations, you can remedy the failures of traditional or outbound marketing, which is inherently one-way, and establish two-way communications, trust, transparency and authenticity in a group setting. That’s what makes it social.
Now, social media marketing tools aren’t just the latest shiny toys out there. It's not really the tools themselves that are interesting. It's what they do that's important. These tools enable interaction amongst people. They break down the traditional walls that companies have built between themselves and customers, and which are part and parcel of traditional marketing techniques. They allow us to get to the heart of what matters to your customer, and offer value to them through content and conversation.
If you'd like to assess your readiness, you might want to read through these B2B Social Media Assessment Questions.
We use social media marketing to evaluate your marketplace and discover:
We’ll recommend how to bridge the gaps between online and offline, integrate social media marketing programs with traditional and improve the customer experience.
We can help you educate yourself about the new social media marketing tools available.
It's all customized to meet your organization's needs.
Once you are immersed and comfortable in blogs and social media marketing, you'll be ready to implement Social Media Conversation Monitoring and Analysis.