Christine B. Whittemore has written about the in-store and online customer experience for several industry publications.
In the flooring industry, she was a columnist for Floor Covering Weekly, a Hearst Publication and a premier flooring industry trade publication, from early 2006 until mid-2012. The name of her column was "Flooring the Consumer".
She contributes to Floor Trends, Floor Covering News, to MarketingProfs and the Content Marketing Institute.
It began when Kim Gavin, Executive Editor, interviewed Christine in 2005 about marketing to women and the retail experience, two topics at the heart of Flooring The Consumer, her personal business blog.
Part of that interview was published on 6/20/2005 in the 6/20-6/27/2005 issue of Floor Covering Weekly Online in an article titled "Christine Whittemore on Marketing to Women" by Kimberly Gavin (see Marketing To Women).
The next part appeared in the 10/3-10/2005 print version of FCW in an article titled Marketing To Women - It's a Business Thing!
Welcome To My Home! published 3/7/2006
How to Achieve an Inspired Environment published 5/1-6/2006
Women Hold The Power of The Sale published 8/21-28/2006
Walk In Her Shoes published 3/26/2007
Feasting The Senses published 7/23-30/2007
A Consumer's Tale published 9/24/2007
In Search Of An Experience published 11/12/2007
Buying Decisions: From the Heart or the Mind? published 5/12/2008
Integrate Your Retail Experience published 9/15/2008
The Meaning Of Green... To Me published 11/3-10/2008
The Retail Experience Roadmap published 2/9-16/2009
Hide, seek, be found and connect published 5/18-25/2009
Ten tips to be found and connect published 10/5-12/2009
The greater green: How does it fit into your customers' lives? published 11/23-20/2009
Have you adapted your retail experience? published 1/25-2/1/2010 [The Surfaces Edition]
"Powered by service" published 2/25/2010
"Are you different (& better) enough to make people care? published 5/17-31/2010
"Women call the retail shots... Is your store woman friendly?" published 5/7-14/2010
"Be social in-store and online" published August 23/30, 2010
"Customers want solutions" published October 4/11, 2010
How to make 'social' meaningful in flooring, published January 3/10, 2011
Green should feel good, published January 2011
Surfaces 2011: Connecting with customers, published 2/21-28, 2011
Your marketplace: is it designed for experts or for consumers?, published July 4/11, 2011
Reenergize your store with digital, published October 3/10, 2011
Facebook, Twitter and Trivers, published March 19/26, 2012
The Green Retailer-Consumer Dilemma: It's About Trust!