--- title: Customer Experience Articles description: customer experience articles by Christine B. Whittemore published on Floor Covering Weekly, a Hearst Publication --- [![simple-marketing-now-logo.png](https://www.simplemarketingnow.com/hs-fs/file-2223845170-png/Simple_Dec2014/logo/simple-marketing-now-logo.png?width=180&name=simple-marketing-now-logo.png "simple-marketing-now-logo.png")](https://www.simplemarketingnow.com) ![Simple Marketing Now is HubSpot Certified](https://www.simplemarketingnow.com/hs-fs/file-2208007916-png/Simple_Dec2014/img/img-hubspot-certified-partner-badge.png?width=85&name=img-hubspot-certified-partner-badge.png "Simple Marketing Now is HubSpot Certified") - [Services](https://www.simplemarketingnow.com/services) - [Services](https://www.simplemarketingnow.com/services) - [>> Strategy & Direction](https://www.simplemarketingnow.com/services/strategy) - [>> Systems & Tools](https://www.simplemarketingnow.com/systems-tools-infrastructure) - [>> Execution, Content & Programs](https://www.simplemarketingnow.com/execution-content-programs) - [Case Studies](https://www.simplemarketingnow.com/case_studies) - [Case Studies](https://www.simplemarketingnow.com/case_studies) - [Website Redesign](https://www.simplemarketingnow.com/case_studies/website-redesign) - [Complete Redesign on HubSpot](https://www.simplemarketingnow.com/case_studies/website-redesign/complete-overhaul) - [Business Blogging](https://www.simplemarketingnow.com/blog) - [Blog](https://www.simplemarketingnow.com/content-talks-business-blog) - [Content Talks Business](https://www.simplemarketingnow.com/content-talks-business-blog) - [Flooring the Consumer](https://www.simplemarketingnow.com/blog/flooring-the-consumer) - [Social Flooring Index](https://www.simplemarketingnow.com/blog/social-flooring-index-blog) - [About](https://www.simplemarketingnow.com/about) - [About Us](https://www.simplemarketingnow.com/about) - [Meet the Simplifier](https://www.simplemarketingnow.com/about_us/christine_b_whittemore) - [Testimonials](https://www.simplemarketingnow.com/about_us/testimonials) - [News](https://www.simplemarketingnow.com/news) - [Resource Library](https://www.simplemarketingnow.com/resources) - [Customer Experience Articles](https://www.simplemarketingnow.com/About_Us/Christine_B_Whittemore/customer-experience-articles) - [Contact](https://www.simplemarketingnow.com/contact-us) - [Contact Us](https://www.simplemarketingnow.com/contact-us) - [Subscribe to Newsletter](https://offers.simplemarketingnow.com/join-our-monthly-enewsletter-list) ![Articles about the customer experience online and in-store](https://www.simplemarketingnow.com/hs-fs/file-2356801856-jpg/Simple_Dec2014/backgrounds/flooring-consumer-blog.jpg?width=1600&height=126&name=flooring-consumer-blog.jpg) # Articles About the Online & In-Store Customer Experience ## By Christine B. Whittemore Christine B. Whittemore has written about the in-store and online customer experience for several industry publications. In the flooring industry, she was a columnist for ***Floor Covering Weekly***, a Hearst Publication and a premier flooring industry trade publication, from early 2006 until mid-2012. The name of her column was "Flooring the Consumer". She contributes to **Floor Trends**, **Floor Covering News,** to **MarketingProfs** and the **Content Marketing Institute**.  ### **How Christine B. Whittemore Became a Floor Covering Weekly Columnist** It began when [Kim Gavin](http://flooringtheconsumer.blogspot.com/2008/02/meet-kim-gavin-editor-floor-covering.html), Executive Editor, interviewed Christine in 2005 about marketing to women and the retail experience, two topics at the heart of [Flooring The Consumer](http://flooringtheconsumer.blogspot.com/), her personal business blog. Part of that interview was published on 6/20/2005 in the 6/20-6/27/2005 issue of Floor Covering Weekly Online [![Floor Covering Weekly](http://1.bp.blogspot.com/_j92U-Pl1L-c/ScGrTF3ZhfI/AAAAAAAADJk/9_A59cRYFRk/s320/FCW.jpg "Floor Covering Weekly")](http://1.bp.blogspot.com/_j92U-Pl1L-c/ScGrTF3ZhfI/AAAAAAAADJk/9_A59cRYFRk/s1600-h/FCW.jpg)in an article titled "*Christine Whittemore on Marketing to Women*" by Kimberly Gavin (see [Marketing To Women](http://flooringtheconsumer.blogspot.com/2007/02/marketing-to-women.html)). The next part appeared in the 10/3-10/2005 print version of FCW in an article titled [Marketing To Women - It's a Business Thing!](http://flooringtheconsumer.blogspot.com/2007/03/marketing-to-women-its-business-thing.html) #### **2006 Customer Experience Articles by Christine B. Whittemore** - [Welcome To My Home!](http://flooringtheconsumer.blogspot.com/2007/06/welcome-to-my-home.html) published 3/7/2006 - [How to Achieve an Inspired Environment](http://flooringtheconsumer.blogspot.com/2006/10/how-to-achieve-inspired-environment.html) published 5/1-6/2006 - [Women Hold The Power of The Sale](http://flooringtheconsumer.blogspot.com/2007/05/women-hold-power-of-sale.html) published 8/21-28/2006 #### 2007 Customer Experience Articles by Christine B. Whittemore - [Walk In Her Shoes](http://flooringtheconsumer.blogspot.com/2007/04/walk-in-her-shoes.html) published 3/26/2007 - [Feasting The Senses](http://flooringtheconsumer.blogspot.com/2007/09/feasting-senses.html) published 7/23-30/2007 - [A Consumer's Tale](http://flooringtheconsumer.blogspot.com/2007/11/consumers-tale.html) published 9/24/2007 - [In Search Of An Experience](http://flooringtheconsumer.blogspot.com/2008/01/in-search-of-experience.html) published 11/12/2007 #### 2008 Customer Experience Articles by Christine B. Whittemore - [Buying Decisions: From the Heart or the Mind?](http://flooringtheconsumer.blogspot.com/2008/07/buying-decisions-from-heart-or-mind.html) published 5/12/2008 - [Integrate Your Retail Experience](http://flooringtheconsumer.blogspot.com/2008/12/integrate-your-retail-experience.html) published 9/15/2008 - [The Meaning Of Green... To Me](http://flooringtheconsumer.blogspot.com/2009/04/meaning-of-greento-me.html) published 11/3-10/2008 #### 2009 Customer Experience Articles by Christine B. Whittemore - [The Retail Experience Roadmap](http://flooringtheconsumer.blogspot.com/2009/06/retail-experience-roadmap.html) published 2/9-16/2009 - [Hide, seek, be found and connect](http://flooringtheconsumer.blogspot.com/2009/12/hide-seek-be-found-and-connect-your.html) published 5/18-25/2009 - [Ten tips to be found and connect](http://flooringtheconsumer.blogspot.com/2010/09/ten-tips-to-be-found-and-connect.html) published 10/5-12/2009 - [The greater green: How does it fit into your customers' lives?](http://flooringtheconsumer.blogspot.com/2010/07/greater-green-customer-experience.html) published 11/23-20/2009 #### 2010 Customer Experience Articles by Christine B. Whittemore - [Have you adapted your retail experience?](http://flooringtheconsumer.blogspot.com/2010/11/have-you-adapted-your-retail-experience.html) published 1/25-2/1/2010 [The Surfaces Edition] - ["Powered by service"](http://flooringtheconsumer.blogspot.com/2011/01/customer-experience-powered-by-service.html) published 2/25/2010 - *["Are you different (& better) enough to make people care?](http://flooringtheconsumer.blogspot.com/2011/03/different-better-enough-to-make-people.html)* published 5/17-31/2010 - *["Women call the retail shots... Is your store woman friendly?"](http://flooringtheconsumer.blogspot.com/2011/04/women-call-retail-shots-is-your-store.html)* published 5/7-14/2010 - "[*Be social in-store and online*"](http://flooringtheconsumer.blogspot.com/2011/06/be-social-in-store-and-online.html) published August 23/30, 2010 - ["*Customers want solutions*"](http://simplemarketingnow.com/blog/flooring-the-consumer/bid/106344/Customers-Want-Solutions-From-The-Retail-Experience) published October 4/11, 2010 #### 2011 Customer Experience Articles by Christine B. Whittemore - *[How to make 'social' meaningful in flooring](http://flooringtheconsumer.blogspot.com/2011/10/making-social-meaningful-in-flooring.html)*, published January 3/10, 2011 - *[Green should feel good](http://simplemarketingnow.com/blog/flooring-the-consumer/bid/116189/Sustainability-and-Flooring-Marketing-Green-Should-Feel-Good)*, published January 2011 - [*Surfaces 2011: Connecting with customers*](http://simplemarketingnow.com/blog/flooring-the-consumer/bid/123811/Connecting-With-Customers-4-Tips-Based-on-Surfaces-Highlights), published 2/21-28, 2011 - *[Your marketplace: is it designed for experts or for consumers?](http://simplemarketingnow.com/blog/flooring-the-consumer/bid/135808/To-Get-More-Business-Design-Your-Experience-For-Consumers)*, published July 4/11, 2011 - *Connecting with customers as people*, published August 22/29, 2011 - [*Reenergize your store with digital*](https://www.simplemarketingnow.com/blog/flooring-the-consumer/digital-marketing-brings-your-business-to-life)[,](https://www.simplemarketingnow.com/blog/flooring-the-consumer/digital-marketing-brings-your-business-to-life) published October 3/10, 2011 #### 2012 Customer Experience Articles by Christine B. Whittemore - [Facebook, Twitter and Trivers](https://www.simplemarketingnow.com/blog/flooring-the-consumer/how-valuable-is-social-networking-for-business), published March 19/26, 2012 - The Green Retailer-Consumer Dilemma: It's About Trust! 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