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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

What Great Brands Do With Mission Statements: 27 Examples

Posted by Christine B. Whittemore on Oct 10, 2017 8:30:00 AM

This is a 22 minute read.

What's your opinion of mission statements? Do you use them or ignore them completely? Would you think differently if you saw what great brands do with mission statements?

I've updated this article and expanded the original eight examples to 27. Let me know what you think.

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Topics: customer experience, brand marketing

How Great Brand Building Creates Extraordinary Experiences

Posted by Christine B. Whittemore on Nov 12, 2015 8:30:00 AM

This is a 6 minute read.

If you are grappling with how to build your brand so you can create truly extraordinary experiences for your customers, you're in luck.

Brand building expert Denise Lee Yohn has released her second book titled Extraordinary Experiences: What Great Retail and Restaurant Brands Do. It will inspire and guide you onto a path for transforming your brand into one that builds and sustains your business.

Denise shared an advance copy of her book with me; I really enjoyed the seven case studies detailed and how each illustrates a brand-building principle from her first book, including specific recommendations on how to focus on that principle for your business. You will, too.

(See What Great Brands Do By Denise Lee Yohn for perspective on Denise's first book.)

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Topics: customer experience, brand marketing

Connecting With Customers In A World of Demand: Doritos At #BRITEconf 2015

Posted by Christine B. Whittemore on Mar 13, 2015 8:30:00 AM

This is a 5 minute read.

Have you noticed how connecting with customers has gotten more challenging? Gone are the days when brands called the shots, considering themselves the only experts. Consumers rule. Not only do they have infinite options, but they are digitally savvy, have access to knowledge and want to participate in the brands they care about. As marketers we must learn how to market in a world of demand.

PepsiCo Snacks Group Knows How To Market In a World of Demand

Ann Mukherjee, President, Global Snacks Group and PepsiCo Global Insights, is no stranger to the world of demand. Since joining PepsiCo in 2005, she has actively involved consumers from around the globe in developing new snack flavors, redefining the brand, and creating user generated advertising: 

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Topics: customer experience, brand marketing

What Great Brands Do By Denise Lee Yohn

Posted by Christine B. Whittemore on Mar 11, 2014 8:30:00 AM

This is a 7 minute read.

Have you wondered what great brands - such as Amazon, Starbucks, Apple, IBM and Zappos - do to consistently stand out in the marketplace?

The answer can be found in Denise Lee Yohn's compelling new book titled WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest.

Denise and I first connected via Twitter in 2010 over our shared interest in the customer experience. (Denise regularly inspires me with her many insights about great brands that delight customers.) We met in person at Columbia Business School's BRITE'11 conference in NYC and exchanged guest blog articles shortly thereafter. Here is hers about REI - another great brand you'll learn more about in her book: REI Makes Choosing Easy By Denise Lee Yohn.

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Topics: customer experience, brand marketing