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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

Christine B. Whittemore

Inbound marketer & Certified HubSpot Silver Partner. Loves to help companies get found online.
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Recent Posts

How To Write A Persuasive Email

Posted by Christine B. Whittemore on Oct 31, 2017 8:30:00 AM

This is a 19 minute read.

A persuasive email is akin to the holy grail for marketers. It's one that will get opened, and read, and possibly even acted on. It's impossible to resist. So, what goes into writing that truly persuasive communication?

When it comes to persuasion, my go-to-resource is Nancy Harhut, Chief Creative Officer of HBT Marketing. Not only are her presentations at INBOUND and elsewhere consistently standing-room only, but you always walk away with actionable insights.

To inspire you to write persuasive content, I'll share with you highlights from two of her presentations: "The ABCs of Persuasive Copy" and "Tapping into Human Behavior to Increase Open, Read and Response Rates" (included when I originally published this article on 12/15/2015). 

And then I'll offer suggestions on how to integrate this persuasive insight into your own compelling emails.

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Topics: email marketing

What Great Brands Do With Mission Statements: 27 Examples

Posted by Christine B. Whittemore on Oct 10, 2017 8:30:00 AM

This is a 22 minute read.

What's your opinion of mission statements? Do you use them or ignore them completely? Would you think differently if you saw what great brands do with mission statements?

I've updated this article and expanded the original eight examples to 27. Let me know what you think.

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Topics: customer experience, brand marketing

The Importance of Customer Experience to Business and Inbound Marketing

Posted by Christine B. Whittemore on Sep 26, 2017 8:30:00 AM

This is a 10 minute read.

I bet you love your customers. After all, without them you wouldn't be in business. How much time, though, do you spend thinking about the importance of customer experience in your business? Is it something you consider for your inbound marketing? Is it something everyone in your organization considers regularly?

I ask because customer delight (aka customer experience) plays an integral role in the inbound marketing methodology

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Topics: customer experience

Bathrooms Affect Retail Experience Say Studies

Posted by Christine B. Whittemore on Jul 24, 2017 8:30:00 AM

This is a 9 minute read.

Were you aware that bathrooms affect the retail experience? A clean bathroom encourages shoppers to linger and return whereas a lousy one repels them. And, depending on the business, the lousier the state of the bathroom, the more lethal the consequences.

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Topics: customer experience, retail experience

Customer Satisfaction: Do You Assume or Have you Asked?

Posted by Christine B. Whittemore on Jul 3, 2017 8:30:00 AM

This is a 5 minute read.

How satisfied are your customers? Do you know or, do you simply assume that customer satisfaction with you is high? Does it surprise you to learn that true experts ask? 

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Topics: customer experience

How Valuable Is Social Networking for Business?

Posted by Christine B. Whittemore on Jun 13, 2016 8:30:00 AM

This is a 5 minute read.

Back in 2012, Jon Trivers and I engaged in a public debate in Floor Covering Weekly about the value of social networking for business. As you might imagine, Jon declared that networks such as Facebook and Twitter were a waste of time; I debated the reverse.

To better make my points for my article, I called in support from my own social networks.

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Topics: Twitter, B2B Social Media, Facebook

How Visual is Your Online Customer Experience?

Posted by Christine B. Whittemore on May 2, 2016 8:30:00 AM

This is a 6 minute read.

Have you noticed how intensely visual the online customer experience has become?

From idea books on Houzz,to Pinterest, Instagram, Facebook's timeline format, and YouTube's art channel guidelines and Google+, the presentation is increasingly visual, creating a need for your own content to be visual.

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Topics: customer experience, Digital Marketing

Tallying Up 7 Persuasive Content Marketing Resources

Posted by Christine B. Whittemore on Mar 21, 2016 8:30:00 AM

This is a 9 minute read.

Have you noticed references to #persuasion around you? I have and decided on tallying up several of these resources to become more attuned to persuasive content marketing.

Consider this a reference of sorts. You'll find below a recap of highlights from these 7 persuasion resources. I encourage you to visit them directly as each includes examples and visuals worth experiencing.

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Topics: customer experience, content marketing, email marketing

Is Your Customer Experience Driven To Delight the Mercedes-Benz Way?

Posted by Christine B. Whittemore on Feb 22, 2016 8:30:00 AM

This is a 8 minute read.

Is your customer experience driven to delight customers the Mercedes-Benz way? In other words, is every aspect of your organization built around your customers?

In Driven to Delight, author Joseph Michelli, PhD, CSP, describes the journey Mercedes-Benz USA took to transform the organization into one committed to delivering world-class service to all its customers. 

I recently caught up with Joseph to ask him about his latest book, Driven to Delight, which was released in December 2015.

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Topics: customer experience

How To Create Persuasive Email Marketing With Nancy Harhut

Posted by Christine B. Whittemore on Feb 1, 2016 8:30:00 AM

This is a 8 minute read.

Persuasion matters in business. How effective we are at it reflects how well we understand the needs of others and communicate that understanding. As marketing communications shift online, knowing how to create persuasive email marketing becomes critical for business success.

Nancy Harhut, whose insights inspired How To Write A Persuasive Email, is an award-winning marketing and advertising executive and persuasion expert. She knows firsthand the benefits of applying the science of human behavior to online marketing.

Nancy shares her expertise in this blog interview.

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Topics: customer experience, content marketing, email marketing