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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

How To Write A Persuasive Email

Posted by Christine B. Whittemore on Oct 31, 2017 8:30:00 AM

This is a 19 minute read.

A persuasive email is akin to the holy grail for marketers. It's one that will get opened, and read, and possibly even acted on. It's impossible to resist. So, what goes into writing that truly persuasive communication?

When it comes to persuasion, my go-to-resource is Nancy Harhut, Chief Creative Officer of HBT Marketing. Not only are her presentations at INBOUND and elsewhere consistently standing-room only, but you always walk away with actionable insights.

To inspire you to write persuasive content, I'll share with you highlights from two of her presentations: "The ABCs of Persuasive Copy" and "Tapping into Human Behavior to Increase Open, Read and Response Rates" (included when I originally published this article on 12/15/2015). 

And then I'll offer suggestions on how to integrate this persuasive insight into your own compelling emails.

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Topics: email marketing

Tallying Up 7 Persuasive Content Marketing Resources

Posted by Christine B. Whittemore on Mar 21, 2016 8:30:00 AM

This is a 9 minute read.

Have you noticed references to #persuasion around you? I have and decided on tallying up several of these resources to become more attuned to persuasive content marketing.

Consider this a reference of sorts. You'll find below a recap of highlights from these 7 persuasion resources. I encourage you to visit them directly as each includes examples and visuals worth experiencing.

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Topics: customer experience, content marketing, email marketing

How To Create Persuasive Email Marketing With Nancy Harhut

Posted by Christine B. Whittemore on Feb 1, 2016 8:30:00 AM

This is a 8 minute read.

Persuasion matters in business. How effective we are at it reflects how well we understand the needs of others and communicate that understanding. As marketing communications shift online, knowing how to create persuasive email marketing becomes critical for business success.

Nancy Harhut, whose insights inspired How To Write A Persuasive Email, is an award-winning marketing and advertising executive and persuasion expert. She knows firsthand the benefits of applying the science of human behavior to online marketing.

Nancy shares her expertise in this blog interview.

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Topics: customer experience, content marketing, email marketing

The Online Retail Experience: Ecommerce Best Practices

Posted by Christine B. Whittemore on May 7, 2012 9:45:00 AM

This is a 3 minute read.

What makes for an outstanding online retail experience? There's finding a site that engages you from multiple perspectives, starting with content [see Zappos' Online Retail Experience: Powered By Customers]. But, what about the eCommerce angle? What are eCommerce best practices that truly create a memorable retail experience?

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Topics: customer experience, Digital Marketing, email marketing