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Exploring the Customer Experience In-Store & Online

Tallying Up 7 Persuasive Content Marketing Resources

Posted by Christine B. Whittemore on Mar 21, 2016 8:30:00 AM

This is a 9 minute read.

Have you noticed references to #persuasion around you? I have and decided on tallying up several of these resources to become more attuned to persuasive content marketing.

Consider this a reference of sorts. You'll find below a recap of highlights from these 7 persuasion resources. I encourage you to visit them directly as each includes examples and visuals worth experiencing.

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Topics: customer experience, content marketing, email marketing

How To Create Persuasive Email Marketing With Nancy Harhut

Posted by Christine B. Whittemore on Feb 1, 2016 8:30:00 AM

This is a 8 minute read.

Persuasion matters in business. How effective we are at it reflects how well we understand the needs of others and communicate that understanding. As marketing communications shift online, knowing how to create persuasive email marketing becomes critical for business success.

Nancy Harhut, whose insights inspired How To Write A Persuasive Email, is an award-winning marketing and advertising executive and persuasion expert. She knows firsthand the benefits of applying the science of human behavior to online marketing.

Nancy shares her expertise in this blog interview.

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Topics: customer experience, content marketing, email marketing

How To Write A Persuasive Email

Posted by Christine B. Whittemore on Dec 15, 2015 8:30:00 AM

This is a 7 minute read.

A persuasive email is akin to the holy grail for marketers. It's one that will get opened, and read, and possibly even acted on. It's impossible to resist. So, what goes into writing that truly persuasive communication?

Wisdom from Nancy Harhut, Chief Creative Officer at The Wilde Agency, originally shared in Human Behavior & Marketing Response: 13 Choice Drivers To Consider, helps make sense of how we are hardwired to respond. Her presentation was titled Tapping into Human Behavior to Increase Open, Read and Response Rates. Although focused on direct mail, the insights highlighted are equally relevant for writing persuasive emails.

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Topics: email marketing

The Online Retail Experience: Ecommerce Best Practices

Posted by Christine B. Whittemore on May 7, 2012 9:45:00 AM

This is a 3 minute read.

What makes for an outstanding online retail experience? There's finding a site that engages you from multiple perspectives, starting with content [see Zappos' Online Retail Experience: Powered By Customers]. But, what about the eCommerce angle? What are eCommerce best practices that truly create a memorable retail experience?

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Topics: customer experience, Digital Marketing, email marketing