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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

How Visual is Your Online Customer Experience?

Posted by Christine B. Whittemore on May 2, 2016 8:30:00 AM

This is a 6 minute read.

Have you noticed how intensely visual the online customer experience has become?

From idea books on Houzz,to Pinterest, Instagram, Facebook's timeline format, and YouTube's art channel guidelines and Google+, the presentation is increasingly visual, creating a need for your own content to be visual.

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Topics: customer experience, Digital Marketing

Digital Marketing Brings Your Business To Life!

Posted by Christine B. Whittemore on Feb 4, 2015 8:30:00 AM

This is a 4 minute read.

Wondering how to breathe new life into your store or business? One solution is through digital marketing so your business can come alive for those who start their purchase journey online. Here are my thoughts on this topic.

Reenergize your store with digital marketing

By Christine B. Whittemore

Have you considered how digital marketing – which includes social elements – reenergizes the retail store experience?

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Topics: retail experience, Digital Marketing

Why Bother With Social Media Marketing Strategy?

Posted by Christine B. Whittemore on Dec 12, 2013 8:30:00 AM

This is a 6 minute read.

Lots of people are still asking themselves is participating in social media worthwhile for a business. Are you in that camp? Have you been wondering why bother? 

If you are, let me share with you 3 reasons for taking social media seriously and for moving ahead with a social media marketing strategy for your business.

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Topics: B2B Social Media, Digital Marketing

Duane Reade Customers Want Therapy from Retail Experience

Posted by Christine B. Whittemore on May 15, 2013 12:51:00 PM

This is a 4 minute read.

If you've spent time in New York City, you're probably familiar with Duane Reade, the drugstore chainYour memories of that drugstore chain may be similar to mine: intensely utilitarian, not necessarily fun and certainly not a destination for relaxation or therapy. Not exactly the kind of retail experience to inspire, engage or generate much enthusiasm for.

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Topics: retail experience, Digital Marketing

Reinventing, Re-Imagining the Customer Experience

Posted by Christine B. Whittemore on Feb 12, 2013 9:45:00 AM

This is a 3 minute read.

The online customer experience has become more efficient for customers than traditional retail experiences. Have you noticed? Isn't it time for reinventing and reimagining it?

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Topics: customer experience, Digital Marketing

What's Ahead for the Customer Experience in 2013?

Posted by Christine B. Whittemore on Jan 21, 2013 9:45:00 AM

This is a 5 minute read.

What do you think is ahead for the customer experience? Think back on 2012 and what resonated. Now look ahead with the benefit of a few weeks of 2013...

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Topics: customer experience, Digital Marketing

Avoiding 'Paradox of Choice' When Connecting With Customers

Posted by Christine B. Whittemore on May 21, 2012 9:45:00 AM

This is a 3 minute read.

I've been thinking intensely about connecting with customers online and the role that content plays. At the same time, I'm conscious of how paralyzing the 'Paradox of Choice' can be. How then to avoid paralysis while connecting through content? 

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Topics: customer experience, Digital Marketing

Customers Are People: Tips For Getting More Customers!

Posted by Christine B. Whittemore on May 14, 2012 9:45:00 AM

This is a 3 minute read.
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Topics: customer experience, Digital Marketing

The Online Retail Experience: Ecommerce Best Practices

Posted by Christine B. Whittemore on May 7, 2012 9:45:00 AM

This is a 3 minute read.

What makes for an outstanding online retail experience? There's finding a site that engages you from multiple perspectives, starting with content [see Zappos' Online Retail Experience: Powered By Customers]. But, what about the eCommerce angle? What are eCommerce best practices that truly create a memorable retail experience?

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Topics: customer experience, Digital Marketing, email marketing

Best Business Marketing Blogs of 2012 Include Flooring The Consumer!

Posted by Christine B. Whittemore on Feb 27, 2012 9:45:00 AM

This is a 3 minute read.

I'm so proud!

BuyerZone has just published its list of The 20 Best Business Marketing Blogs of 2012 and Flooring The Consumer is included in postion #7!

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Topics: Digital Marketing, About Us