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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

Evaluating Blogs: Social Flooring Index Reviews

Posted by Christine B. Whittemore on Mar 26, 2012 9:45:00 AM

This is a 3 minute read.

Perhaps you are aware that I've been monitoring the 'social state of flooring' via the Social Flooring Index officially since 2009.

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Topics: Floor Covering marketing

Sustainability and Flooring Marketing: 'Green Should Feel Good'

Posted by Christine B. Whittemore on Jan 30, 2012 9:45:00 AM

This is a 3 minute read.
' Green should feel good' appeared in the January 17-31, 2011 issue of Floor Covering Weekly.

Although focused on sustainability, the article relates green to the retail experience and the marketing of flooring.

Green Should Feel Good

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Topics: Floor Covering marketing, retail experience, FCW

Marketing To Women, The Retail Experience, Manny Llerena and Flooring

Posted by Christine B. Whittemore on Nov 21, 2011 9:44:00 AM

This is a 8 minute read.

How important are the retail experience and marketing to women to your business? They should matter to you. In this blog interview, Manny Llerena sets the record straight about marketing to women, the retail experience and flooring! Manny, by the way, is a fellow Paco Underhill fan [see my previous blog articles about retail anthropologist Paco Underhill]. Through him, I met Sonna Calandrino, the ultimate woman in flooring.

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Topics: Floor Covering marketing, retail experience