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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

How Trend Forecasting Forces Customer Focus. Scarlet Opus Explains.

Posted by Christine B. Whittemore on Mon, Mar 07, 2016

This is a 14 minute read.

Trend forecasting by its very nature forces customer focus. When done expertly, it identifies customer needs and preferences before they become aware themselves, enabling companies to connect in a way that generates Apple-like loyalty and passion. That in turn drives growth.

Scarlet Opus is one such expert trend forecaster and one I first encountered online in 2009 and met in person in 2010 at the International Surface Event (TISE) show.

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Topics: Floor Covering marketing, B2B Social Media, customer experience, content marketing, retail experience