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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

Irene Williams on How to Incorporate Instagram into a Marketing Plan

Posted by Christine B. Whittemore on Thu, Mar 30, 2017

This is a 8 minute read.

If you've spend any time exploring the tile industry on social networks, you've most probably come across Irene Williams. She is the owner/principal of Msg2Mkt, a brilliant writer with a wicked sense of humor, not to mention the genius behind @TileTuesday on Instagram.

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Topics: tile industry, B2B Social Media

Marketing With Instagram at Coverings: Arpi Nalbandian Shares Highlights

Posted by Christine B. Whittemore on Mon, Mar 27, 2017

This is a 9 minute read.

 

Arpi Nalbandian has an eye for visual content, especially when it comes to capturing the beauty of the tile industry on visual social networks such as Instagram. During Coverings17, she and fellow visual tile maven Irene Williams will share wisdom about marketing with Instagram. In anticipation of those sessions, I caught up with Arpi to learn more.

By the way, you'll enjoy reading these previous articles about Arpi:

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Topics: tile industry, B2B Social Media

Wondering About Instagram for the Tile Industry?

Posted by Christine B. Whittemore on Mon, Apr 04, 2016

This is a 14 minute read.


If you are wondering about how to use Instagram for the tile industry, you've come to the right place. 

Arpi Nalbandian, founder of Tileometry, is extremely knowledgeable about tile and social networking for business. She combines the two in her own business. 

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Topics: tile industry, B2B Social Media, hashtags

How Trend Forecasting Forces Customer Focus. Scarlet Opus Explains.

Posted by Christine B. Whittemore on Mon, Mar 07, 2016

This is a 14 minute read.

Trend forecasting by its very nature forces customer focus. When done expertly, it identifies customer needs and preferences before they become aware themselves, enabling companies to connect in a way that generates Apple-like loyalty and passion. That in turn drives growth.

Scarlet Opus is one such expert trend forecaster and one I first encountered online in 2009 and met in person in 2010 at the International Surface Event (TISE) show.

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Topics: Floor Covering marketing, B2B Social Media, customer experience, content marketing, retail experience

6 Social Media Trends And How They Will Affect Business in 2016

Posted by Christine B. Whittemore on Mon, Jan 04, 2016

This is a 7 minute read.

In addition to How Website Analytics Helps Your Business, I will be reviewing the top social media trends of 2016 and their effect on business during The International Surface Event in Las Vegas.

My session is titled "The Top Social Media Trends That Will Dominate 2016" and takes place on January 20th from 3:45 to 5:15pm.

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Topics: B2B Social Media, About Us

Tileometry's Arpi Nalbandian Talks Social Networking for Business

Posted by Christine B. Whittemore on Wed, Feb 25, 2015

This is a 11 minute read.

Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.

I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:

Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success

In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually. 

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Topics: tile industry, B2B Social Media

Who in Flooring Has Time for Social Media?

Posted by Christine B. Whittemore on Thu, May 08, 2014

This is a 7 minute read.

Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.

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Topics: Floor Covering marketing, B2B Social Media

Driving Flooring With Social Media Marketing

Posted by Christine B. Whittemore on Tue, Oct 01, 2013

This is a 5 minute read.

What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.

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Topics: Floor Covering marketing, B2B Social Media

Marketing With Pinterest: Flooring Eye Candy!

Posted by Christine B. Whittemore on Wed, Jul 25, 2012

This is a 3 minute read.

I really enjoy Pinterest. It's a joyous visual adventure that many flooring companies have embraced as they explore marketing with Pinterest. The visual flooring eye candy these brands have created inspires and delights. It also redefines traditional perceptions associated with flooring.

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Topics: B2B Social Media

Tile Industry at Coverings 2012 via Tweetup, Twitter Chat, Trends

Posted by Christine B. Whittemore on Thu, Apr 26, 2012

This is a 3 minute read.

As you [may] know, the purpose of the Social Flooring Index Blog is to monitor the social state of the flooring industry. What's fascinating is experiencing firsthand how different segments within the flooring industry have embraced social media, Twitter and the resulting relationship building. Based on Coverings 2012, the Tile Industry remains at the forefront.

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Topics: tile industry, Twitter, B2B Social Media