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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

How Trend Forecasting Forces Customer Focus. Scarlet Opus Explains.

Posted by Christine B. Whittemore on Mon, Mar 07, 2016

This is a 14 minute read.

Trend forecasting by its very nature forces customer focus. When done expertly, it identifies customer needs and preferences before they become aware themselves, enabling companies to connect in a way that generates Apple-like loyalty and passion. That in turn drives growth.

Scarlet Opus is one such expert trend forecaster and one I first encountered online in 2009 and met in person in 2010 at the International Surface Event (TISE) show.

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Topics: Floor Covering marketing, B2B Social Media, customer experience, content marketing, retail experience

How Customer-Focus Helps North Coast Packaged Homes Get Found Online

Posted by Christine B. Whittemore on Mon, Aug 17, 2015

This is a 9 minute read.

How customer focused is your company website? The more it is, the better your chance to get found online and connect with qualified prospects as North Coast Packaged Homes' owner Ann Zollinger has learned.

The ultimate goal of most websites to get found online so you have the opportunity to convert visitors into leads. And, once that happens, you can then qualify them and even nurture them into eventually becoming customers. Simple, right?

Well, as logical as that sounds, doing so takes discipline and intense customer focus. 

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Topics: Blogging, Get Found, customer experience