Do these online marketing frustrations sound familiar?
"Traditional marketing isn't working as effectively as it used to."
"How do I connect with customers online and generate leads for my business?"
"We're doing social media; why isn't it driving more business?"
"I'm overwhelmed keeping up with search engine algorithm changes, email marketing, marketing automation and social networks! How can all these digital marketing tools help my business?"
"I need to update my website and marketing strategy. How do I get started?"
"We can't wait anymore; we need to get found online."
If you're ready to tackle these frustrations, we can help you.
We'll work with you to learn more about your business and determine the best approach and combination of inbound marketing, content marketing, social media, blogs and digital marketing to help you get found online and start generating leads.
Here's more information about the online marketing strategies we'll help you with:
1. Develop and Implement an Inbound Marketing Strategy
Inbound Marketing acknowledges that traditional marketing and advertising no longer work.
Inbound Marketing represents a complete solution for getting found online, generating leads and converting those leads into customers. It makes full use of digital marketing tools. Content marketing plays a starring role. It involves:
Creating remarkable web and blog content that attracts visitors and answers questions potential customers have about your business,
Sharing that content online via your website, blog and digital and social media outposts [e.g., LinkedIn, Facebook, Twitter...],
Participating in social media conversations and willingly engage with customers online.
Analyzing your results so you can rinse, repeat and improve!
Simple Marketing Now, a Certified HubSpot Partner, recommends HubSpot's all-in-one inbound marketing software. We can help you successfully implement HubSpot.
2. Develop and Implement a Digital Marketing Strategy
Digital Marketing focuses on making your website as efficient as it can be so you can get found online. It helps ensure that the time you spend on social networks and with digital marketing tools supports your business.
We work with you to ensure that your online content is search engine optimized (aka SEO) and succinctly tells your business' story in a way that compels visitors to spend time, and to return, because search engines index your site.
We analyze your social media presence to ensure that your profiles integrate fully with your business and support your business objectives.
We help implement and manage Google Adwords PPC campaigns to support organic search results.
We develop marketing automation solutions to help you nurture leads into becoming marketing qualified and sales ready.
Through web analytics, we test and monitor to ensure that your digital marketing efforts help you get found online and generate leads.
Digital Marketing goes beyond just setting up a Facebook fan page, a blog or a Twitter account. It's about integrating your content and social media into your website, search engine optimization, lead generation and lead nurturing. It's about delivering results. It's about having a strategy that integrates with your business objectives.
3. Develop and Implement a Content Marketing Strategy
Content Marketing helps you connect with prospects and customers with valuable educational information about how your solutions address their needs.
A Content Marketing strategy enables you to develop and implement sound content for your online presence - which includes your website, offers and blog as well as your social networking profiles.
You'll identify and develop your business personas [aka your buyer profiles], hone in on keywords critical to your business and fully appreciate your customer buying cycles so your content connects with prospects online as well as offline for a fully integrated customer experience.
A content marketing strategy means deliberately educating prospects about the solutions you offer and consistently analyzing the results generated for continued improvement.
Read the Latest Blog Articles about Inbound Marketing, Digital Marketing and Content Marketing
I'm headed to Boston for the yearly inbound marketing conference sponsored by HubSpot. This is my 4th INBOUND Conference and each year it gets bigger and better and the challenge becomes how to share it all! (Here I am At INBOUND 12: Ready to Absorb Inbound Marketing...Read more
Do you have a 'Welcome Readers' article on your blog? It's ideally the first article you write on your business blog. I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth...Read more
Chances are, your business is using Facebook to connect with customers. If that's the case, are you also using Facebook ads? Facebook: a big source of potential customers Facebook is big. How big? According to By the Numbers: 105 Amazing Facebook User Statistics, ..1.28 billion Facebook...Read more
Do you know what a 'landing page' is? Sometimes it's meant as a destination page - i.e., any page where website visitors land when they first reach your site. In fact, you'll notice a report in Google Analytics which examines landing page traffic. Landing Pages: Valuable for Lead Generation A...Read more
Do you do "personas" in your business? Have you integrated them into your inbound marketing? If yes, then please add your perspective to this article in the comments. If no, you'll be interested in the newly launched persona tool from HubSpot which makes integrating personas into your...Read more