Content Talks Business Blog... How To Get Found Online in a Digital Marketplace

Social Media Networks Roundup: Which Ones Matter to You?

Posted by Christine B. Whittemore on Oct 28, 2014 8:30:00 AM

Social media and the various social media networks continue to morph rapidly. I hadn't realized how much until I undertook a research project focused on how younger users have embraced social media.

Social Media Networks Roundup Background

My research focused on 9 social media networks: Facebook, Flickr, Google+, Instagram, Meetup, Tumblr, Twitter, Vimeo and YouTube. It included overview resources, which mentioned others, too.

Several of these networks are ones I have been immersed in since launching my first blog in 2006 - for example, Flickr is how I hosted or found images for my blog; I experimented on Twitter with the marketing bloggers I had connected with, and did the same of Facebook when it opened up to non-college people. Meetup is a fabulous resource for connecting with like-minded people.

Two are ones I have little experience with: Vimeo and Tumblr. I favor YouTube - where I created a series called 'A Foot's Perspective' in 2008 - for video content and Blogger for written content instead.

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Topics: social media, Digital Marketing

How To Build Inbound Trust and Cooperation: Simon Sinek at INBOUND 14

Posted by Christine B. Whittemore on Oct 7, 2014 8:30:00 AM

Simon Sinek spoke at INBOUND 14. A remarkable storyteller, Simon had us spelllbound with his tale about Why Leaders Eat Last and how the chemicals our bodies produce can help us not only manage in difficult times, but also build inbound trust and cooperation.

Here's how.

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Topics: inbound marketing, customer loyalty

Smarketing Takes On New Meaning With HubSpot's New Sales Tools

Posted by Christine B. Whittemore on Sep 16, 2014 5:15:00 PM

HubSpot, the company behind inbound marketing and integrated marketing automation software which simplifies and focuses a business' ability to get found online, convert visitors into leads and make decisions based on data, has just launched its new sales tools at INBOUND 2014.

The sales tools - which consist of a robust CRM (aka Customer Relationship Management) tool and CRM-integrated email management tool called Sidekick - mean that HubSpot now enables its customers to fully integrate sales and marketing within one platform.

In other words, using HubSpot allows you to deliver Smarketing within one easy-to-use software solution!

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Off to INBOUND 2014 for Content and Inbound Marketing Inspiration

Posted by Christine B. Whittemore on Sep 14, 2014 1:08:09 PM

I'm headed to Boston for the yearly inbound marketing conference sponsored by HubSpot. This is my 4th INBOUND Conference and each year it gets bigger and better and the challenge becomes how to share it all! (Here I am At INBOUND 12: Ready to Absorb Inbound Marketing Insights!)

From past INBOUNDs, I can absolutely guarantee you intense marketing inspiration, HubSpot product announcements, valuable marketing best practices and the opportunity to connect with savvy marketing friends.

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Topics: inbound marketing

Have You Written a 'Welcome Readers' Blog Article?

Posted by Christine B. Whittemore on Jun 19, 2014 2:12:00 PM

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.

A blog, after all, is the beginning of a beautiful journey about meaningful content, your customer personas, and your passion for your business. Meaning comes from thoughtfulness and focus, and deep understanding of and interest in your customers.

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Topics: Blogging

How Do You Use Facebook Ads to Connect With Customers?

Posted by Christine B. Whittemore on May 29, 2014 11:30:00 AM

Chances are, your business is using Facebook to connect with customers. If that's the case, are you also using Facebook ads?

Facebook: a big source of potential customers

Facebook is big. How big? According to By the Numbers: 105 Amazing Facebook User Statistics,  

..1.28 billion Facebook Users

..1.23 billion active monthly users

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Topics: Digital Marketing, Facebook

What is a Landing Page and How Does it Work?

Posted by Christine B. Whittemore on Apr 2, 2014 9:03:00 AM

Do you know what a 'landing page' is? Sometimes it's meant as a destination page - i.e., any page where website visitors land when they first reach your site. In fact, you'll notice a report in Google Analytics which examines landing page traffic.

Landing Pages: Valuable for Lead Generation

A landing page is also an important term and concept for inbound marketing and lead generation. It's a web page deliberately created to help you convert visitors to your site into leads because it provides you with the means for capturing an email address.

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Topics: inbound marketing

Integrate Personas into Your Inbound Marketing with HubSpot

Posted by Christine B. Whittemore on Mar 26, 2014 9:31:00 AM

Do you do "personas" in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the newly launched persona tool from HubSpot which makes integrating personas into your marketing not only seamless, but also impossible to ignore. 

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Topics: customer experience, content marketing

Planning a Customer Event? Add Social Media and Make It Social!

Posted by Christine B. Whittemore on Mar 19, 2014 8:30:00 AM

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Topics: social media, customer experience, customer loyalty

Does Social Matter to Business? Social Media Bootcamp Highlights

Posted by Christine B. Whittemore on Feb 20, 2014 2:00:00 AM

Although social media and business make for strange bedfellows, social matters intensely to business.

Social matters for getting found online, for connecting with customers, and for building strong networks or communities.

Why is social media so hard for business?

On one hand, social media and business belong together. After all, we're in business to connect with customers and develop relationships. Which means that we recognize the value of learning more about our prospects and customers, so we can be responsive and relevant based on what they need. Great salespeople know how important being social is: it enables them to actively listen and observe for insights. (Think How to Win Friends and Influence People.) They do so using all the tools available - from the telephone to networks such as LinkedIn.

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Topics: inbound marketing, social media, content marketing, Digital Marketing

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