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How To Get Found Online in a Digital Marketplace | Content Talks Business

The Marketing Technology Paradox: People Matter More Than Ever!

Posted by Christine B. Whittemore on Sep 8, 2015 8:30:00 AM

Here's a paradox I consider delicious: the more we embrace marketing technology for success in business, the more critical it is to have smart, thoughtful people to power the technology.

You see, the technology is simply a tool or a means to an end. Without thoughtful perspective and meaningful strategy, the tool is useless. To be successful, you need people to champion the smart implementation of your marketing automation and technology.

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Topics: online marketing, Digital Marketing, email marketing, lead generation, B2B Marketing

Simple Marketing Solutions For Getting Found Online? Be Intensely Focused!

Posted by Christine B. Whittemore on Aug 3, 2015 8:30:00 AM

Perhaps the most profound of simple marketing solutions I can offer you for getting found online is to be very, very intensely focused on your core customer persona.

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Topics: Get Found, content marketing, Digital Marketing

Integrated Marketing Case Study Example: Harborside in Jersey City

Posted by Christine B. Whittemore on Jul 20, 2015 8:30:00 AM

What strikes me as powerful in Mack-Cali's integrated marketing approach for Harborside, the development in Jersey City focused on attracting businesses and their workforces to work, live and hang out, is how important a role collaboration plays. That's what makes it such a terrific marketing case study example!

Why? Because it's not just about the buildings. It's about what's possible as a result of the buildings being where they are.

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Topics: inbound marketing, case studies, Digital Marketing

How To Tell If Your Social Networking Efforts Are Working?

Posted by Christine B. Whittemore on Jul 6, 2015 8:30:00 AM

So you've picked a social network or two to focus on for your business. (See How To Pick Which Social Network To Focus On For Business?) How do you know if your networking efforts are working? Let's explore.

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Topics: social media, Digital Marketing

How To Pick Which Social Network To Focus On For Business?

Posted by Christine B. Whittemore on Jun 29, 2015 8:30:00 AM

If you're not personally active with social media, how do you figure out which social network to focus on for your business?

After all, there are so many social media networks and you can't possibly do them all. You don't want to, either, since that would either send you to the loony bin or distract you completely from running your business.

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Topics: B2B Social Media, social media

5 Digital Marketing Steps For Improving Your Customer Experience

Posted by Christine B. Whittemore on Jun 22, 2015 8:30:00 AM

Have you been wondering how you might improve the customer experience your business offers? Here are 5 steps for doing so starting with your digital marketing.

(If you aren't yet sure why you should, read Does Your Customer Experience Express Love and Thoughtfulness?)

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Topics: customer experience, content marketing

How Contextual Marketing Can Make Meaning For Your Customers

Posted by Christine B. Whittemore on Jun 1, 2015 8:30:00 AM

I bet you regularly try to create meaning for your customers, finding ways to make better sense of their needs so you can truly help them. Not too dissimilar from wanting to find just the right dessert treat to serve your guests.

If that's the case, you are putting elements of contextual marketing into practice.

Imagine, though, doing so more consistently and not only in person but also online. How might that contextual marketing create even more meaning for your customers?

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Topics: customer experience, content marketing

Is Your Website Mobile Friendly? If Not, Consider Responsive Design.

Posted by Christine B. Whittemore on Apr 29, 2015 8:30:00 AM

How mobile friendly is your website? Have you tried to Google yourself from a mobile device?  If you didn't like what you saw, it may be time to consider responsive design for your website.

Why Bother With Being Mobile Friendly?

Perhaps you've not thought much about mobile devices and your website. If you haven't, you need to since, as of 4/21/15, Google has implemented a search algorithm change that preferentially supports mobile friendly websites. (Also see Google’s “Mobilegeddon” is on its way.)

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Topics: website redesign

How To Create Great Content For Your Website (and Business Blog)

Posted by Christine B. Whittemore on Apr 22, 2015 8:30:00 AM

Great content matters intensely for your website and your business blog.

Despite talk stating that no one reads, everyone scans and no one has time for more than a tweet or a photo snack on Instagram or Facebook, people do. Including you.

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Topics: content marketing

Why Inbound Marketing For Your Business?

Posted by Christine B. Whittemore on Apr 2, 2015 11:15:00 AM

If you've not considered inbound marketing for your business, why not? Or, is it perhaps that you don't fully understand what it means and how it can benefit your business?

A Brief Overview of Inbound Marketing

After all, the term 'inbound marketing' has only been around for about ten years; it's been really gaining steam though in the past two to three years.

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Topics: inbound marketing

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