Content Talks Business Blog

Content Talks Business: How To Get Found Online in a Digital Marketplace

How To Pick Which Social Network To Focus On For Business?

Posted by Christine B. Whittemore on Jun 29, 2015 8:30:00 AM

If you're not personally active with social media, how do you figure out which social network to focus on for your business?

After all, there are so many social media networks and you can't possibly do them all. You don't want to, either, since that would either send you to the loony bin or distract you completely from running your business.

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Topics: B2B Social Media, social media

5 Digital Marketing Steps For Improving Your Customer Experience

Posted by Christine B. Whittemore on Jun 22, 2015 8:30:00 AM

Have you been wondering how you might improve the customer experience your business offers? Here are 5 steps for doing so starting with your digital marketing.

(If you aren't yet sure why you should, read Does Your Customer Experience Express Love and Thoughtfulness?)

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Topics: customer experience, content marketing

How Contextual Marketing Can Make Meaning For Your Customers

Posted by Christine B. Whittemore on Jun 1, 2015 8:30:00 AM

I bet you regularly try to create meaning for your customers, finding ways to make better sense of their needs so you can truly help them. Not too dissimilar from wanting to find just the right dessert treat to serve your guests.

If that's the case, you are putting elements of contextual marketing into practice.

Imagine, though, doing so more consistently and not only in person but also online. How might that contextual marketing create even more meaning for your customers?

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Topics: customer experience, content marketing

Is Your Website Mobile Friendly? If Not, Consider Responsive Design.

Posted by Christine B. Whittemore on Apr 29, 2015 8:30:00 AM

How mobile friendly is your website? Have you tried to Google yourself from a mobile device?  If you didn't like what you saw, it may be time to consider responsive design for your website.

Why Bother With Being Mobile Friendly?

Perhaps you've not thought much about mobile devices and your website. If you haven't, you need to since, as of 4/21/15, Google has implemented a search algorithm change that preferentially supports mobile friendly websites. (Also see Google’s “Mobilegeddon” is on its way.)

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Topics: website redesign

How To Create Great Content For Your Website (and Business Blog)

Posted by Christine B. Whittemore on Apr 22, 2015 8:30:00 AM

Great content matters intensely for your website and your business blog.

Despite talk stating that no one reads, everyone scans and no one has time for more than a tweet or a photo snack on Instagram or Facebook, people do. Including you.

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Topics: content marketing

Why Inbound Marketing For Your Business?

Posted by Christine B. Whittemore on Apr 2, 2015 11:15:00 AM

If you've not considered inbound marketing for your business, why not? Or, is it perhaps that you don't fully understand what it means and how it can benefit your business?

A Brief Overview of Inbound Marketing

After all, the term 'inbound marketing' has only been around for about ten years; it's been really gaining steam though in the past two to three years.

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Topics: inbound marketing

How Website Analytics Can Inspire Your Inbound Marketing

Posted by Christine B. Whittemore on Mar 18, 2015 8:30:00 AM

Would you take off in a car without knowing if you have enough gas, what your speed is and where you're going? So why not apply the same inspired and analytical thinking to your business website so it truly functions as a 24/7 inbound marketing and sales associate? You can with website analytics.

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Topics: inbound marketing

13 Big Landing Page Mistakes You Need to Avoid

Posted by Christine B. Whittemore on Mar 5, 2015 8:30:00 AM

Sometimes, it takes thinking through mistakes to really understand best practices. In this article, I'll focus on landing pages mistakes and highlight the 13 biggest ones to avoid.

Avoid These 13 Big Landing Page Mistakes

(If you have questions about landing pages, read What is a Landing Page and How Does it Work?)

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Topics: inbound marketing

15 Reasons To Embrace Inbound Marketing For Your Business

Posted by Christine B. Whittemore on Feb 18, 2015 8:30:00 AM

Wondering whether it's time to embrace inbound marketing? Inbound marketing is about creating marketing that prospective customers love because it helps educate them and answers their questions. Rather than interrupt the way outbound (as in traditional) marketing does, inbound attracts. (See 21 Inbound Marketing Definitions vs. Outbound.) It sets the stage for developing a relationship with prospects and makes it more likely that they become customers.

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Topics: inbound marketing, getting started

What Goes Into An Inbound Website Redesign?

Posted by Christine B. Whittemore on Feb 12, 2015 3:30:00 PM

I've just completed an inbound website redesign with my own website and thought I'd share with you some highlights. Unlike many client projects I've worked on, this is more of an inbound evolution than a radical inbound makeover. However, it reflects many of the deliberate inbound decisions that I regularly discuss with clients.

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Topics: inbound marketing, About Us, website redesign

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