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Content Talks Business Blog

Content Talks Business: How To Get Found Online in a Digital Marketplace

Is Your Website Mobile Friendly? If Not, Consider Responsive Design.

Posted by Christine B. Whittemore on Apr 29, 2015 8:30:00 AM

How mobile friendly is your website? Have you tried to Google yourself from a mobile device?  If you didn't like what you saw, it may be time to consider responsive design for your website.

Why Bother With Being Mobile Friendly?

Perhaps you've not thought much about mobile devices and your website. If you haven't, you need to since, as of 4/21/15, Google has implemented a search algorithm change that preferentially supports mobile friendly websites. (Also see Google’s “Mobilegeddon” is on its way.)

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Topics: website redesign

How To Create Great Content For Your Website (and Business Blog)

Posted by Christine B. Whittemore on Apr 22, 2015 8:30:00 AM

Great content matters intensely for your website and your business blog.

Despite talk stating that no one reads, everyone scans and no one has time for more than a tweet or a photo snack on Instagram or Facebook, people do. Including you.

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Topics: content marketing

Why Inbound Marketing For Your Business?

Posted by Christine B. Whittemore on Apr 2, 2015 11:15:00 AM

If you've not considered inbound marketing for your business, why not? Or, is it perhaps that you don't fully understand what it means and how it can benefit your business?

A Brief Overview of Inbound Marketing

After all, the term 'inbound marketing' has only been around for about ten years; it's been really gaining steam though in the past two to three years.

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Topics: inbound marketing

How Website Analytics Can Inspire Your Inbound Marketing

Posted by Christine B. Whittemore on Mar 18, 2015 8:30:00 AM

Would you take off in a car without knowing if you have enough gas, what your speed is and where you're going? So why not apply the same inspired and analytical thinking to your business website so it truly functions as a 24/7 inbound marketing and sales associate? You can with website analytics.

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Topics: inbound marketing

13 Big Landing Page Mistakes You Need to Avoid

Posted by Christine B. Whittemore on Mar 5, 2015 8:30:00 AM

Sometimes, it takes thinking through mistakes to really understand best practices. In this article, I'll focus on landing pages mistakes and highlight the 13 biggest ones to avoid.

Avoid These 13 Big Landing Page Mistakes

(If you have questions about landing pages, read What is a Landing Page and How Does it Work?)

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Topics: inbound marketing

15 Reasons To Embrace Inbound Marketing For Your Business

Posted by Christine B. Whittemore on Feb 18, 2015 8:30:00 AM

Wondering whether it's time to embrace inbound marketing? Inbound marketing is about creating marketing that prospective customers love because it helps educate them and answers their questions. Rather than interrupt the way outbound (as in traditional) marketing does, inbound attracts. (See 21 Inbound Marketing Definitions vs. Outbound.) It sets the stage for developing a relationship with prospects and makes it more likely that they become customers.

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Topics: inbound marketing, getting started

What Goes Into An Inbound Website Redesign?

Posted by Christine B. Whittemore on Feb 12, 2015 3:30:00 PM

I've just completed an inbound website redesign with my own website and thought I'd share with you some highlights. Unlike many client projects I've worked on, this is more of an inbound evolution than a radical inbound makeover. However, it reflects many of the deliberate inbound decisions that I regularly discuss with clients.

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Topics: inbound marketing, About Us, website redesign

SMART Marketing Goals And Why You Need Them

Posted by Christine B. Whittemore on Jan 29, 2015 1:00:00 PM

Have you set up SMART marketing goals for your business?

SMART stands for Specific, Measurable, Attainable, Relevant and Time-Bound. SMART goals are possibly the most effective way of focusing attention and making things happen in your business.

When combined with inbound marketing principles, SMART goals are a sure way of delivering on ROI. They force you to think deliberately about your actions and how they relate to the results you're trying to achieve. SMART goals help banish delusion-driven marketing.

>> See The State of Inbound Marketing 2014: Banish Delusion-Driven Marketing!

Let's explore why SMART marketing goals are so effective and why you need them.

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Topics: inbound marketing

The State of Inbound Marketing 2014: Banish Delusion-Driven Marketing!

Posted by Christine B. Whittemore on Jan 23, 2015 8:30:00 AM

Do you agree that marketing needs to shift from delusion-driven to data-driven? That's what inbound marketing offers businesses. Based on the State of Inbound Marketing 2014, I'm not the only one embracing this transformation. 

If you haven't yet made the conversion, it's time to do so. That data-driven approach gets you started on the road to measuring ROI, which in turn gets you much closer to achieving it. To inspire you, here are highlights from the 2014 State of Inbound.

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Topics: inbound marketing

The Worst Advice Ever About Inbound Marketing

Posted by Christine B. Whittemore on Jan 14, 2015 8:30:00 AM

What's the worst advice you've come across about inbound marketing? 

Per HubSpot, the number of marketers using inbound went up 25% between 2013 and 2014. Furthermore, inbound marketing can generate twice as many leads as outbound.

With more businesses recognizing inbound as an effective methodology for generating leads, it's no wonder that there's bad advice circulating.

In the spirit of addressing that bad inbound advice head-on, I'm detailing the four worst offenders and what to do instead.

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Topics: inbound marketing

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