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Content Talks Business Blog

Content Talks Business: How To Get Found Online in a Digital Marketplace

15 Reasons To Embrace Inbound Marketing For Your Business

Posted by Christine B. Whittemore on Feb 18, 2015 8:30:00 AM

Wondering whether it's time to embrace inbound marketing? Inbound marketing is about creating marketing that prospective customers love because it helps educate them and answers their questions. Rather than interrupt the way outbound (as in traditional) marketing does, inbound attracts. (See 21 Inbound Marketing Definitions vs. Outbound.) It sets the stage for developing a relationship with prospects and makes it more likely that they become customers.

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Topics: inbound marketing, getting started

What Goes Into An Inbound Website Redesign?

Posted by Christine B. Whittemore on Feb 12, 2015 3:30:00 PM

I've just completed an inbound website redesign with my own website and thought I'd share with you some highlights. Unlike many client projects I've worked on, this is more of an inbound evolution than a radical inbound makeover. However, it reflects many of the deliberate inbound decisions that I regularly discuss with clients.

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Topics: inbound marketing, About Us, website redesign

SMART Marketing Goals And Why You Need Them

Posted by Christine B. Whittemore on Jan 29, 2015 1:00:00 PM

Have you set up SMART marketing goals for your business?

SMART stands for Specific, Measurable, Attainable, Relevant and Time-Bound. SMART goals are possibly the most effective way of focusing attention and making things happen in your business.

When combined with inbound marketing principles, SMART goals are a sure way of delivering on ROI. They force you to think deliberately about your actions and how they relate to the results you're trying to achieve. SMART goals help banish delusion-driven marketing.

>> See The State of Inbound Marketing 2014: Banish Delusion-Driven Marketing!

Let's explore why SMART marketing goals are so effective and why you need them.

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Topics: inbound marketing

The State of Inbound Marketing 2014: Banish Delusion-Driven Marketing!

Posted by Christine B. Whittemore on Jan 23, 2015 8:30:00 AM

Do you agree that marketing needs to shift from delusion-driven to data-driven? That's what inbound marketing offers businesses. Based on the State of Inbound Marketing 2014, I'm not the only one embracing this transformation. 

If you haven't yet made the conversion, it's time to do so. That data-driven approach gets you started on the road to measuring ROI, which in turn gets you much closer to achieving it. To inspire you, here are highlights from the 2014 State of Inbound.

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Topics: inbound marketing

The Worst Advice Ever About Inbound Marketing

Posted by Christine B. Whittemore on Jan 14, 2015 8:30:00 AM

What's the worst advice you've come across about inbound marketing? 

Per HubSpot, the number of marketers using inbound went up 25% between 2013 and 2014. Furthermore, inbound marketing can generate twice as many leads as outbound.

With more businesses recognizing inbound as an effective methodology for generating leads, it's no wonder that there's bad advice circulating.

In the spirit of addressing that bad inbound advice head-on, I'm detailing the four worst offenders and what to do instead.

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Topics: inbound marketing

What To Do When Your Shopping Cart Gets Abandoned? Try Email Marketing

Posted by Christine B. Whittemore on Jan 7, 2015 8:30:00 AM

If you have an ecommerce website, what do you do when your shopping cart gets abandoned? Do you use email marketing?

If you don't, you should reconsider.

According to the Baymard Institute, the average shopping cart abandonment rate is 68.07%. However, many reasons can lead to an abandoned shopping cart -  including not being quite yet ready to purchase or even getting interrupted.

Imagine, then, following up with a communication to find out more.

It's a wonderful way to express to your ecommerce customer concern, interest and appreciation for his or her potential business. 

It's 19x more effective than promotional emails according to the Experian Email remarketing Best practices guide.

Chances are, your competitors aren't doing anything!

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Topics: customer experience, eCommerce best practices, email marketing

Social Media Networks Roundup: Which Ones Matter to You?

Posted by Christine B. Whittemore on Oct 28, 2014 8:30:00 AM

Social media and the various social media networks continue to morph rapidly. I hadn't realized how much until I undertook a research project focused on how younger users have embraced social media.

Social Media Networks Roundup Background

My research focused on 9 social media networks: Facebook, Flickr, Google+, Instagram, Meetup, Tumblr, Twitter, Vimeo and YouTube. It included overview resources, which mentioned others, too.

Several of these networks are ones I have been immersed in since launching my first blog in 2006 - for example, Flickr is how I hosted or found images for my blog; I experimented on Twitter with the marketing bloggers I had connected with, and did the same of Facebook when it opened up to non-college people. Meetup is a fabulous resource for connecting with like-minded people.

Two are ones I have little experience with: Vimeo and Tumblr. I favor YouTube - where I created a series called 'A Foot's Perspective' in 2008 - for video content and Blogger for written content instead.

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Topics: social media, Digital Marketing

How To Build Inbound Trust and Cooperation: Simon Sinek at INBOUND 14

Posted by Christine B. Whittemore on Oct 7, 2014 8:30:00 AM

Simon Sinek spoke at INBOUND 14. A remarkable storyteller, Simon had us spelllbound with his tale about Why Leaders Eat Last and how the chemicals our bodies produce can help us not only manage in difficult times, but also build inbound trust and cooperation.

Here's how.

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Topics: inbound marketing, customer loyalty

Smarketing Takes On New Meaning With HubSpot's New Sales Tools

Posted by Christine B. Whittemore on Sep 16, 2014 5:15:00 PM

HubSpot, the company behind inbound marketing and integrated marketing automation software which simplifies and focuses a business' ability to get found online, convert visitors into leads and make decisions based on data, has just launched its new sales tools at INBOUND 2014.

The sales tools - which consist of a robust CRM (aka Customer Relationship Management) tool and CRM-integrated email management tool called Sidekick - mean that HubSpot now enables its customers to fully integrate sales and marketing within one platform.

In other words, using HubSpot allows you to deliver Smarketing within one easy-to-use software solution!

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Off to INBOUND 2014 for Content and Inbound Marketing Inspiration

Posted by Christine B. Whittemore on Sep 14, 2014 1:08:09 PM

I'm headed to Boston for the yearly inbound marketing conference sponsored by HubSpot. This is my 4th INBOUND Conference and each year it gets bigger and better and the challenge becomes how to share it all! (Here I am At INBOUND 12: Ready to Absorb Inbound Marketing Insights!)

From past INBOUNDs, I can absolutely guarantee you intense marketing inspiration, HubSpot product announcements, valuable marketing best practices and the opportunity to connect with savvy marketing friends.

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Topics: inbound marketing

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