Do you have a 'Welcome Readers' article on your blog? It's ideally the first article you write on your business blog.
I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.
A blog, after all, is the beginning of a beautiful journey about meaningful content, your customer personas, and your passion for your business. Meaning comes from thoughtfulness and focus, and deep understanding of and interest in your customers.