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The Social Flooring Blog

The Social Flooring Index Blog:
Monitoring the Social State of Home & Flooring

Modenus' Veronika Miller Talks Digital Marketing, Design & Modenus 3.0

Posted by Christine B. Whittemore on Mon, Aug 24, 2015

If you are serious about interior design and have a presence online, chances are you know Veronika Miller and are familiar with Modenus.com, the company she founded in 2008. 

I first met Veronika at Coverings 2010 during the first ever Tweetup there (see Meetups and Tweetups: Building Community) and was taken with her vision for using social networks and digital marketing to create community and connect designers with opportunities (see Content + Context For Customer Relevance and Relationship). 

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Topics: Digital Marketing

How Customer-Focus Helps North Coast Packaged Homes Get Found Online

Posted by Christine B. Whittemore on Mon, Aug 17, 2015

How customer focused is your company website? The more it is, the better your chance to get found online and connect with qualified prospects as North Coast Packaged Homes' owner Ann Zollinger has learned.

The ultimate goal of most websites to get found online so you have the opportunity to convert visitors into leads. And, once that happens, you can then qualify them and even nurture them into eventually becoming customers. Simple, right?

Well, as logical as that sounds, doing so takes discipline and intense customer focus. 

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Topics: Blogging, Get Found, customer experience

How Jacqueline Tabbah Helps International Stoneworks Get Found Online

Posted by Christine B. Whittemore on Mon, Jun 08, 2015

Jacqueline Tabbah, Assistant Vice President of International Stoneworks and member of the Marble Institute of America's Women in Stone program is intimately involved in helping her company get found online. She does so using digital marketing tools and social media, as well as her company business blog.

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Topics: tile industry, Blogging

Tileometry's Arpi Nalbandian Talks Social Networking for Business

Posted by Christine B. Whittemore on Wed, Feb 25, 2015

Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.

I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:

Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success

In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually. 

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Topics: tile industry, social media

Who in Flooring Has Time for Social Media?

Posted by Christine B. Whittemore on Thu, May 08, 2014

Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.

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Topics: flooring marketing, social media

Driving Flooring With Social Media Marketing

Posted by Christine B. Whittemore on Tue, Oct 01, 2013

What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.

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Topics: flooring marketing, social media

Tile Industry Forum: Selling Tile Online. Steve Slutzah, Westside Tile

Posted by Christine B. Whittemore on Wed, Apr 17, 2013

In less than two weeks, you'll have the opportunity to immerse yourself in Coverings 2013 , and attend Selling Tile: the Internet, the Industry & the Consumer,  a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.
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Topics: tile industry, online marketing

Tile Industry Forum: Selling Tile Online. Dave Milanowycz, Florida Tile

Posted by Christine B. Whittemore on Wed, Apr 10, 2013

If you're interested in learning about  Selling Tile: the Internet, the Industry & the Consumer, I invite you to attend  Coverings 2013. You'll get to attend a tile industry panel discussion with four experts.  All four are immersed in tile. They all have an online presence. All have distinct opinions on selling tile online. You're guaranteed to learn a lot!
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Topics: tile industry, online marketing

Tile Industry Forum: Selling Tile Online. Bill Buyok, Avente Tile

Posted by Christine B. Whittemore on Wed, Apr 03, 2013

I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.

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Topics: tile industry, flooring marketing, online marketing

Tile Industry Forum: Selling Tile Online. Tom Carr, Pan American Ceramics

Posted by Christine B. Whittemore on Wed, Mar 27, 2013

If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts who all have a presence online:

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Topics: tile industry, flooring marketing, online marketing

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