How to Lose IBM Customers: Preposterous Verizon Customer Experience
How to Lose a (Lot of) Customer(s) in 3 Easy Steps, or Verizon Snubs IBM We recently heard from a retired IBM ...
Customer Loyalty: 5 Marketing Blogs to Follow
I had a nice surprise when I came across an article from Terrapinn's Total Customer Blog - which focuses on ...
How IKEA Creates an Apple-Like Retail Experience
In his book The Apple Experience: Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo refers ...
Happiness and Customer Experience: Interview with Bernd Schmitt
During BRITE '12, Columbia Business School Professor Bernd Schmitt introduced "Happy Customers Everywhere", ...
Customer Loyalty and Satisfaction: 3 Lessons From Ace Hardware
The local retail experience fascinates me. As much as customers use online tools for research and even ...