How to Lose a (Lot of) Customer(s) in 3 Easy Steps, or Verizon Snubs IBM
We recently heard from a retired IBM executive about a recent experience he had attempting to get a discount from Verizon Wireless in regards to their “Retired IBM Employees” program.
It was sad, funny, preposterous and fairly hopeless all at once and serves as a reminder of all that goes wrong where best-laid-plans get put into practice.