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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

How Valuable Is Social Networking for Business?

Posted by Christine B. Whittemore on Jun 13, 2016 8:30:00 AM

This is a 5 minute read.

Back in 2012, Jon Trivers and I engaged in a public debate in Floor Covering Weekly about the value of social networking for business. As you might imagine, Jon declared that networks such as Facebook and Twitter were a waste of time; I debated the reverse.

To better make my points for my article, I called in support from my own social networks.

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Topics: Twitter, B2B Social Media, Facebook

Social Media Marketing Lessons: The Met's Sree Sreenivasan #BRITEConf

Posted by Christine B. Whittemore on May 13, 2015 8:30:00 AM

This is a 5 minute read.

When's the last time you visited the Met - virtually or in person? There are social media marketing lessons to be learned from those interactions as Sree Sreenivasan shared during #BRITEconf 2015.

Placing the Met Into Digital Perspective

The Metropolitan Museum of Art in NYC is an amazing institution. It has history, remarkable works of art, endless cultural icons in a setting that brings ancient worlds to life, helps you understand context and generally elevates the soul.

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Topics: B2B Social Media, customer experience

Why Bother With Social Media Marketing Strategy?

Posted by Christine B. Whittemore on Dec 12, 2013 8:30:00 AM

This is a 6 minute read.

Lots of people are still asking themselves is participating in social media worthwhile for a business. Are you in that camp? Have you been wondering why bother? 

If you are, let me share with you 3 reasons for taking social media seriously and for moving ahead with a social media marketing strategy for your business.

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Topics: B2B Social Media, Digital Marketing

Social Media in Action: FLOFORM Countertops Connects With Customers

Posted by Christine B. Whittemore on Jan 15, 2013 9:45:00 AM

This is a 3 minute read.

In anticipation of Surfaces 2013 and the panel discussion I am moderating titled "Social Media in Action: Retailers Share Best Practices", I got to talk to Chris Morrissette, marketing coordinator for FLOFORM Countertops.

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Topics: B2B Social Media, customer experience

Social Media Examples: Car Dealers

Posted by Christine B. Whittemore on Dec 12, 2011 10:45:00 AM

This is a 2 minute read.

I love coming across examples of businesses and industries using social media effectively. This should come as no surprise to you given 100+ Case Studies: Social Media Marketing Examples. In this article, I focus on car dealers.

FastCompany.com published an article in January 2010 titled Why Going Social Can Make or Break the Automotive Industry.

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Topics: B2B Social Media, retail experience