Let me introduce you to Sarah B. Johnson, managing director of MKG Department. She is my partner and co-presenter for the upcoming Surfaces 2012 Workshop titled Social Media: How To For Business [see press release] which takes place January 23, 2012.
[She is also responsible for my magnificent new Simple Marketing Now logo! Thank you, Sarah!]
In anticipation of our workshop, I asked Sarah a few questions
C.B.: Sarah, tell me about yourself and MKG Department.
I am the founder and managing director of MKG Department, which specializes in Internet marketing of granite countertop fabricators. Through my experience in the stone industry, I have a unique perspective that is very valuable to my clients. I know the ins, outs, ups and downs of the stone industry. I’ve also gotten to know the ideal granite countertop customer very well.
C.B.: How did you get started in your business?
I’ve been involved in the stone industry for about 9 years. Fresh out of college, I began working at a small granite fabrication shop in Fargo, ND. In a small company you get to wear a lot of hats, and I was a sponge. I learned a LOT about the stone industry, from inventory management and OSHA inspections to quality control and customer complaint resolution.