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The Social Flooring Blog

The Social Flooring Index Blog

Flooring Marketing Advice: Sarah B. Johnson Interview

Posted by Christine B. Whittemore on Wed, Dec 21, 2011

This is a 3 minute read.

Let me introduce you to Sarah B. Johnson, managing director of MKG Department. She is my partner and co-presenter for the upcoming Surfaces 2012 Workshop titled Social Media: How To For Business [see press release] which takes place January 23, 2012.

[She is also responsible for my magnificent new Simple Marketing Now logo! Thank you, Sarah!]

In anticipation of our workshop, I asked Sarah a few questions

C.B.: Sarah, tell me about yourself and MKG Department.

I am the founder and managing director of MKG Department, which specializes in Internet marketing of granite countertop fabricators. Through my experience in the stone industry, I have a unique perspective that is very valuable to my clients. I know the ins, outs, ups and downs of the stone industry. I’ve also gotten to know the ideal granite countertop customer very well.

C.B.: How did you get started in your business?

I’ve been involved in the stone industry for about 9 years. Fresh out of college, I began working at a small granite fabrication shop in Fargo, ND. In a small company you get to wear a lot of hats, and I was a sponge. I learned a LOT about the stone industry, from inventory management and OSHA inspections to quality control and customer complaint resolution.

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Topics: Floor Covering marketing, B2B Social Media

Mannington At Home Blog: Social Flooring Index Review

Posted by Christine B. Whittemore on Wed, Dec 14, 2011

This is a 2 minute read.

I have a present for you in the form of a review of another blog from the November 2011 update to the Social Flooring Index. Check out Mannington's At Home Blog.

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Topics: B2B Social Media, flooring blogs, blog review

Armstrong The Floor Board Blog: Social Flooring Index Review

Posted by Christine B. Whittemore on Wed, Dec 07, 2011

This is a 4 minute read.

Here is another blog from theNovember 2011 update to the Social Flooring Index for you to check out:  Armstrong Flooring's The Floor Board Blog.

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Topics: B2B Social Media, flooring blogs, blog review

Formica Share The Love Blog: Social Flooring Index Review

Posted by Christine B. Whittemore on Wed, Nov 30, 2011

This is a 2 minute read.

Have you had a chance to explore some of the blogs included in the Social Flooring Index? In case you haven't, let me help. You'll find quite a few gems from which to learn starting with Formica's Share The Love Blog, a new addition to the November 2011 update to the Social Flooring Index.

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Topics: B2B Social Media, flooring blogs, blog review

Floor Covering News Social Media Guide for Business 2011

Posted by Christine B. Whittemore on Wed, Nov 23, 2011

This is a 2 minute read.

Floor Covering News has just issued its 2nd annual Guide to using Social Media in Business.

[I wrote about the first edition in Floor Covering News Social Media Guide 2010.]

I am particularly excited about the 2011 Guide because I was invited to contribute... an article titled "Social media is a legitimate tool for business".

Furthermore, several social media practitioners - listed in the Social Flooring Index - and friends contributed.  More specifically,

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Topics: Floor Covering marketing, B2B Social Media, flooring blogs

Conversations: Social Flooring Index November 2011

Posted by Christine B. Whittemore on Thu, Nov 10, 2011

This is a 2 minute read.

As you know, I've been updating the Social Flooring Index for November 2011. The last part of the analysis explores the conversation topics taking place.

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Topics: B2B Social Media, 2010 Social Flooring Index, flooring blogs

Networked Blogs: Social Flooring Index November 2011

Posted by Christine B. Whittemore on Mon, Nov 07, 2011

This is a 3 minute read.

Per my previous blog article, the Social Flooring Index ranking of floor covering blogs has been updated for November 2011.

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Topics: 2011 Social Flooring Index, B2B Social Media, flooring blogs

Social Flooring Index: Flooring Blogs November 2011

Posted by Christine B. Whittemore on Sun, Nov 06, 2011

This is a 26 minute read.

I've gotten several inquiries in the past few days asking when the Social Flooring Index would next be updated. Great news! Here it is for November 2011.

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Topics: 2011 Social Flooring Index, B2B Social Media, flooring blogs

The Social Flooring Index & Floor Covering Marketing

Posted by Christine B. Whittemore on Thu, Sep 24, 2009

This is a 2 minute read.
Welcome to the Social Flooring Index!
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Topics: Floor Covering marketing, B2B Social Media