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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

How Trend Forecasting Forces Customer Focus. Scarlet Opus Explains.

Posted by Christine B. Whittemore on Mon, Mar 07, 2016

This is a 14 minute read.

Trend forecasting by its very nature forces customer focus. When done expertly, it identifies customer needs and preferences before they become aware themselves, enabling companies to connect in a way that generates Apple-like loyalty and passion. That in turn drives growth.

Scarlet Opus is one such expert trend forecaster and one I first encountered online in 2009 and met in person in 2010 at the International Surface Event (TISE) show.

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Topics: Floor Covering marketing, B2B Social Media, customer experience, content marketing, retail experience

Who in Flooring Has Time for Social Media?

Posted by Christine B. Whittemore on Thu, May 08, 2014

This is a 7 minute read.

Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.

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Topics: Floor Covering marketing, B2B Social Media

Driving Flooring With Social Media Marketing

Posted by Christine B. Whittemore on Tue, Oct 01, 2013

This is a 5 minute read.

What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.

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Topics: Floor Covering marketing, B2B Social Media

Tile Industry Forum: Selling Tile Online. Bill Buyok, Avente Tile

Posted by Christine B. Whittemore on Wed, Apr 03, 2013

This is a 7 minute read.

I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.

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Topics: tile industry, Floor Covering marketing, Digital Marketing

Tile Industry Forum: Selling Tile Online. Tom Carr, Pan American Ceramics

Posted by Christine B. Whittemore on Wed, Mar 27, 2013

This is a 3 minute read.

If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts who all have a presence online:

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Topics: tile industry, Floor Covering marketing, Digital Marketing

Social Media, Digital Marketing, Floor Covering Marketing: Surfaces

Posted by Christine B. Whittemore on Wed, Jan 30, 2013

This is a 3 minute read.

Surfaces - the leading floor covering industry event in the US - is taking place this week in Las Vegas. It's big, and intense and spread out! My Fitbit says I've already walked over 5 miles today.

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Topics: Floor Covering marketing, Digital Marketing

New Bathrooms for Tile Outlets of America, Fort Myers | Bathroom Blogfest

Posted by Christine B. Whittemore on Mon, Nov 05, 2012

This is a 6 minute read.

When Michele Hoover, General Manager, Tile Outlets of America, Fort Myers, FL, informed me in June that her store's bathrooms would be remodeled in October, I had my fingers crossed that the project would be done in time for Bathroom Blogfest 2012.

Lucky for us, it was, and I have a fabulous bathroom and retail experience transformation to share with you - albeit a bit late because of Sandy...

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Topics: Bathroom Blogfest, Floor Covering marketing

Educating the Flooring, Stone and Tile Industry: Surfaces 2013

Posted by Christine B. Whittemore on Wed, Apr 04, 2012

This is a 4 minute read.

Have you ever wondered what goes into developing the Education Program for Surfaces, the leading floor covering industry event, and StonExpo, the largest natural stone trade event in North America? 

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Topics: Floor Covering marketing

Coverings 2012 and Social Media Marketing via Coverings Central

Posted by Christine B. Whittemore on Wed, Feb 29, 2012

This is a 2 minute read.

Coverings 2012 takes place April 17 through 20 in Orlando, Florida, and will embrace social media marketing in a major way via Coverings Central, a 1500 square foot area located at Booth #3728.

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Topics: Floor Covering marketing, B2B Social Media

Lumber Liquidators Blog: Social Flooring Index Review

Posted by Christine B. Whittemore on Wed, Feb 08, 2012

This is a 2 minute read.
Next in line for a Social Flooring Index Blog review is the Lumber Liquidators Blog which is included in the  November 2011 update to the Social Flooring Index.
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Topics: Floor Covering marketing, B2B Social Media, flooring blogs, blog review