---
title: "Social Media, Digital Marketing, Floor Covering Marketing: Surfaces"
description: "Recapping Christine Whittemore's social media marketing and floor covering marketing education sessions at Surfaces. Don't forget #kbtribechat, too!"
image: https://www.simplemarketingnow.com/hs-fs/file-19106875-jpg/images/surfaces-2013.jpg
---

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# The Social Flooring Index Blog

## [Social Media, Digital Marketing, Floor Covering Marketing: Surfaces](https://www.simplemarketingnow.com/blog/social-flooring-index-blog/bid/142025/social-media-digital-marketing-floor-covering-marketing-surfaces)

Posted by [Christine B. Whittemore](https://www.simplemarketingnow.com/blog/social-flooring-index-blog/author/christine-b-whittemore) on January 30, 2013 

**This is a 3 minute read.**

![Surfaces 2013](https://www.simplemarketingnow.com/hs-fs/file-19106875-jpg/images/surfaces-2013.jpg)Surfaces - the leading floor covering industry event in the US - is taking place this week in Las Vegas. It's big, and intense and spread out! My Fitbit says I've already walked over 5 miles today.

It's also been an intense social media marketing filled event for me with three education sessions completed: 

- [“Stores That Floor: Marketing to the Coveted Female Consumer” Surfaces 2013 Education Seminar](http://www.prlog.org/12060202-stores-that-floor-marketing-to-the-coveted-female-consumer-surfaces-2013-education-seminar.html)

- [Surfaces 2013 Panel Discussion Explores How Flooring Retailers Use Social Media](http://www.prlog.org/12058364-surfaces-2013-panel-discussion-explores-how-flooring-retailers-use-social-media.html)

- [Surfaces 2013 Addresses How Social Media Fits Into Overall Flooring Business in Workshop](http://www.prlog.org/12054128-surfaces-2013-addresses-how-social-media-fits-into-overall-flooring-business-in-workshop.html)

 This is the second year I've presented with Sarah Kelly and I can't say enough about how wonderful she is! (By the way, you may be interested in the resources we put together for the 3 hour workshop we led last year: [Social Media: How To for Business](http://simplemarketingnow.com/social-media-how-to-for-business/).)  

![Sara Kelly and Christine Whittemore Surfaces 2013](https://www.simplemarketingnow.com/hs-fs/file-19328879-jpg/images/sara-kelly-and-christine-whittemore-surfaces-2013.jpg?width=302&height=303&name=sara-kelly-and-christine-whittemore-surfaces-2013.jpg)

During my second session, I led a panel discussion about Social Media in Action with two very thoughtful and focused retailers whose insights I captured in these two blog articles:

- [BuildDirect Uses Social Media to Connect With Customers](http://simplemarketingnow.com/content-talks-business-blog/bid/141643/BuildDirect-Uses-Social-Media-to-Connect-With-Customers)
- [Social Media to Connect With Customers: Nufloors' Cynthia Dean](http://simplemarketingnow.com/content-talks-business-blog/bid/141353/Social-Media-to-Connect-With-Customers-Nufloors-Cynthia-Dean)

Although he wasn't able to join, I did refer to Chris Morrissette's observations which are captured in [Social Media in Action: FLOFORM Countertops Connects With Customers](http://simplemarketingnow.com/blog/flooring-the-consumer/bid/141323/Social-Media-in-Action-FLOFORM-Countertops-Connects-With-Customers).

For the retail experience/marketing to women session, the r[esources I put together for last year's session about marketing/selling to women](http://simplemarketingnow.com/marketing-and-selling-to-flooring-stone-consumers/) remain relevant.

With these sessions behind me, I can focus on meeting up with many digital marketing friends, including [Scarlet Opus](http://trendsblog.co.uk/),  meeting [Stacy Garcia from #KBTribeChat](http://kbtribe.wordpress.com/2011/09/15/introducing-the-gal-behind-kbtribechat/) for the first time, as well connecting with [Arpi Nalbandian](http://www.linkedin.com/in/arpinalbandian), Stacy and [Irene Williams](http://www.linkedin.com/in/irenewriter) for #kbtribechat. 

It's a full and social floor covering life!

Best,

*C.B.*

 Topics: [Digital Marketing](https://www.simplemarketingnow.com/blog/social-flooring-index-blog/topic/digital-marketing), [flooring industry](https://www.simplemarketingnow.com/blog/social-flooring-index-blog/topic/flooring-industry)

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