Coverings 2012 takes place April 17 through 20 in Orlando, Florida, and will embrace social media marketing in a major way via Coverings Central, a 1500 square foot area located at Booth #3728.
It's the first I've heard of a flooring trade show demonstrating commitment to social media marketing and I can't wait to experience it.
Here's what to look forward to with Coverings Central:
Social Media Marketing 15-minute education sessions
15 minute social media marketing focused educational sessions given by several of my favorite social media marketing friends. I'm delighted to be joining Todd Vendituoli, Mark Johnson FAIA, Arpi Nalbandian, Bill Buyok [read my interview with Bill Buyok], and Paul Anater who has been instrumental in catapulting Coverings into the digital world.
Coverings 2012 Tweetup!
On Tuesday, April 17 at 4:00 pm. This is your opportunity to meet in person those tile and stone people you have been conversing with over Twitter.
You can follow Coverings on Twitter and Coverings related happenings using #Coverings.
Coverings Central Happy Hour
On Wednesday, April 18 at 4:00 pm.
Be sure, too, to check out the new Coverings Blog!
For more information, here is the release which details Coverings to put social media front-and-center of show.