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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

How Crossville Tile Uses Social Media: Meet Lindsey Waldrep and Irene Williams

Posted by Christine B. Whittemore on Tue, Mar 13, 2018

This is a 10 minute read.

When it comes to embracing social media marketing to promote tile, you need to pay attention to Crossville Tile.  The company knows how to use digital marketing to get the word out about the beautiful tile products it manufactures.

Behind this expertise are two women: Lindsey Waldrepvice president of marketing for Crossville Tile, and Irene Williams, owner of digital marketing and PR firm, Msg2Mkt.

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Topics: tile industry, B2B Social Media

Irene Williams on How to Incorporate Instagram into a Marketing Plan

Posted by Christine B. Whittemore on Thu, Mar 30, 2017

This is a 8 minute read.

If you've spend any time exploring the tile industry on social networks, you've most probably come across Irene Williams. She is the owner/principal of Msg2Mkt, a brilliant writer with a wicked sense of humor, not to mention the genius behind @TileTuesday on Instagram.

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Topics: tile industry, B2B Social Media

Marketing With Instagram at Coverings: Arpi Nalbandian Shares Highlights

Posted by Christine B. Whittemore on Mon, Mar 27, 2017

This is a 9 minute read.

 

Arpi Nalbandian has an eye for visual content, especially when it comes to capturing the beauty of the tile industry on visual social networks such as Instagram. During Coverings17, she and fellow visual tile maven Irene Williams will share wisdom about marketing with Instagram. In anticipation of those sessions, I caught up with Arpi to learn more.

By the way, you'll enjoy reading these previous articles about Arpi:

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Topics: tile industry, B2B Social Media

Wondering About Instagram for the Tile Industry?

Posted by Christine B. Whittemore on Mon, Apr 04, 2016

This is a 14 minute read.


If you are wondering about how to use Instagram for the tile industry, you've come to the right place. 

Arpi Nalbandian, founder of Tileometry, is extremely knowledgeable about tile and social networking for business. She combines the two in her own business. 

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Topics: tile industry, hashtags, B2B Social Media

How Jacqueline Tabbah Helps International Stoneworks Get Found Online

Posted by Christine B. Whittemore on Mon, Jun 08, 2015

This is a 7 minute read.

Jacqueline Tabbah, Assistant Vice President of International Stoneworks and member of the Marble Institute of America's Women in Stone program is intimately involved in helping her company get found online. She does so using digital marketing tools and social media, as well as her company business blog.

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Topics: tile industry, Blogging

Tileometry's Arpi Nalbandian Talks Social Networking for Business

Posted by Christine B. Whittemore on Wed, Feb 25, 2015

This is a 11 minute read.

Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.

I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:

Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success

In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually. 

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Topics: tile industry, B2B Social Media

Tile Industry Forum: Selling Tile Online. Steve Slutzah, Westside Tile

Posted by Christine B. Whittemore on Wed, Apr 17, 2013

This is a 4 minute read.
In less than two weeks, you'll have the opportunity to immerse yourself in Coverings 2013 , and attend Selling Tile: the Internet, the Industry & the Consumer,  a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.
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Topics: tile industry, Digital Marketing

Tile Industry Forum: Selling Tile Online. Dave Milanowycz, Florida Tile

Posted by Christine B. Whittemore on Wed, Apr 10, 2013

This is a 5 minute read.
If you're interested in learning about  Selling Tile: the Internet, the Industry & the Consumer, I invite you to attend  Coverings 2013. You'll get to attend a tile industry panel discussion with four experts.  All four are immersed in tile. They all have an online presence. All have distinct opinions on selling tile online. You're guaranteed to learn a lot!
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Topics: tile industry, Digital Marketing

Tile Industry Forum: Selling Tile Online. Bill Buyok, Avente Tile

Posted by Christine B. Whittemore on Wed, Apr 03, 2013

This is a 7 minute read.

I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.

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Topics: tile industry, Digital Marketing, Floor Covering marketing

Tile Industry Forum: Selling Tile Online. Tom Carr, Pan American Ceramics

Posted by Christine B. Whittemore on Wed, Mar 27, 2013

This is a 3 minute read.

If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts who all have a presence online:

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Topics: tile industry, Digital Marketing, Floor Covering marketing