Have you ever wondered what goes into developing the Education Program for Surfaces, the leading floor covering industry event, and StonExpo, the largest natural stone trade event in North America?
I'm here to tell you that determining the focus for educating the flooring, stone and tile industry is an intense, yet exhiliarating, process that takes place once a year at the Hanley Wood offices in Dallas, TX.
The members of the Surfaces and StonExpo Education Advisory Council represent the flooring, stone and tile industry from a range of professional disciplines. We also care passionately about our areas of expertise and bring that perspective to the discussions.
What made this year's session different is that the Surfaces and StonExpo councils remained as one group for the entire meeting. Both sides gained new appreciation for what the other offered.
I invited several fellow council members to share with me perspectives on the meeting. More specifically, Steve Feldman, Publisher/Editorial Director of Floor Covering News, Mark Woodman, owner of mark woodman design & color and president of Color Marketing Group, and Tiffany Aryeh from Amalfi Stone and Masonry Company. Their responses follow.