What I help clients do
- Clarify marketing strategy
- Evaluate AI opportunities
- Improve customer acquisition
- Optimize HubSpot and CRM
- Build marketing systems
- Align marketing and sales
- Develop content that supports revenue
- Make better marketing decisions
AI is reshaping search. Buyers educate themselves before contacting sales. Marketing technology continues to multiply. Yet many businesses still struggle with disconnected systems, inconsistent messaging, and marketing that doesn't translate into business growth.
My role is to help leaders simplify all of that.
I work with CEOs and business owners to build marketing systems that integrate strategy, AI, CRM, content, analytics, and customer experience into a single practical growth framework.
Marketing isn't a collection of tactics. It's a business system.
When strategy, technology, sales, customer experience, and content work together, marketing becomes one of the most valuable assets in the business. My job is helping organizations build that system.
Clients typically call me when...
I've spent 30+ years helping businesses adapt to every major change in marketing—and today I help leaders navigate AI, customer behavior, marketing systems, and growth with practical, strategic guidance.
Thirty years helping organizations adapt to changing markets.
Helping companies integrate CRM, automation, AI, analytics, and customer journeys.
Developing content strategies that educate buyers and support sales conversations.
Helping leadership teams prioritize systems investments, evaluate opportunities, and make better marketing decisions.
As the Chief Simplifier, I help business leaders cut through the noise around AI, search, content, and marketing technology so they can focus on what actually drives growth.
Most consultants specialize in one area. Some focus on SEO. Others focus on advertising or PR. Others focus on AI, and others on HubSpot. I help businesses understand how all of those pieces work together.
That means clients don't receive isolated recommendations—they receive an integrated growth strategy.
The next decade of marketing won't be won by businesses producing the most content. It will be won by organizations that integrate AI, customer data, marketing strategy, and human expertise into systems that continually improve.
That's where I'm focused today.
Whether you need strategic guidance, a second opinion, AI direction, HubSpot expertise, or help building a marketing system that actually supports growth, I'd welcome the opportunity to talk through your situation.
>> Schedule a Growth Strategy Session
Christine B. Whittemore is a practical marketer who helps businesses simplify their marketing. She is tireless in her commitment to ensure that your business delivers on its goals and that your content connects with customers. Her goal for more than three decades has been to successfully guide businesses through every major shift in marketing.
Her early immersion in digital marketing, social media marketing, content marketing, and inbound marketing, and non-stop marketing evolution results from her experience creating valuable marketing in non-high-tech businesses – from art museums, non-profit trade associations, and financial institutions, to apparel, furniture, carpet, and flooring.
She has always looked to improve the efficiency and effectiveness of marketing dollars while connecting with customers. That's why she was awarded Solutia’s prestigious Customer Focus Award in 2000 for successfully doubling the size of the Wear-Dated upholstery fabric business over four years.
Most remarkable about Christine Whittemore's immersion in inbound marketing, digital marketing, and content marketing is that there's a history behind the experience.
Inbound marketing and HubSpot experience: Christine actively practices inbound marketing, marketing automation, and AEO (Answer Engine Optimization) with her own business as well as for clients. She is a certified HubSpot partner.
Digital Marketing:
Successfully Redesigned Websites. Her first involved redesigning the Wear-Dated website, transforming it from a static, difficult-to-update site to a social media-friendly, intuitive, content-rich, and easy-to-administer site that engaged with website visitors and helped Wear-Dated get found online, in her role as Director of In-Store Innovation for Solutia's Wear-Dated carpet fiber.
Google Ads Account Management, helping clients achieve conversions as a result of PPC ad spending.
Analyzed hundreds of websites to identify SEO (search engine optimization) improvements. Before undertaking paid advertising campaigns, Whittemore will suggest on-page improvements.
Content Marketing: Christine has been immersed in content since graduating from Columbia Business School!
She began melding content with digital and social tools when she launched her first marketing blog, Flooring The Consumer, about the customer retail experience, marketing to women, and social media marketing in June 2006.
Ranked in the AdAge Marketing Power 150 Blogs, included on AllTop, listed in Being Peter Kim's M20: Top Marketer Blogs,
Profiled in Susan Abbott’s [from Abbott Research & Consulting] blog, Customer Experience Crossroads, on Toby Bloomberg’s [from Bloomberg Marketing] Diva Marketing blog in the Biz Blog Profile Series, and interviewed on Anna Farmery’s Engaging Brand podcast.
She launched The Carpetology Blog, about all things carpet [fashion, style, care, buying advice, and news] to develop rich and relevant carpet content and drive better-qualified traffic to the Wear-Dated website. It speaks directly to carpet consumers.
She launched the Simple Marketing Blog in March 2009 to address social media marketing, integrated social media marketing, and best practices. It has been recognized as a Junta42 Top Content Marketing Blog.
Marketing Innovation and Experimentation with online tools and resources, starting with Blogs and Social Media and continuing with Marketing Automation, CRMs, Artificial Intelligence, and AEO. Always with a lens on how to use these tools to drive business results.
Christine Whittemore is a talented writer. She has been a columnist for Floor Covering Weekly, a Hearst Publication, where she writes about the in-store and online customer experience. She contributes to Floor Covering News, MarketingProfs, and Content Marketing Institute about social media marketing and content marketing.
Proud to contribute to:
Christine Whittemore is an experienced and motivating speaker. Since 2005, Christine has presented on the topic of the Brick & Mortar expression of the customer retail experience, social media marketing, HubSpot strategy and content marketing, and digital visibility at TISE/Surfaces, the yearly floor-covering trade show where she also served on the Education Advisory Council.
Before her tenure with Wear-Dated carpet fiber, she addressed these topics during yearly offsite strategic Wear-Dated Upholstery Set Sales summits organized for 200+ industry leaders and retailers.
A listing of the presentations that Christine has delivered is available by visiting Presentation History on the Simple Marketing Now website.
She was a member of the Board of Directors of the Columbia Business School’s Alumni Club of New York, and co-president from June 2011 to June 2013.
In June 2010, Christine joined the Junta42 Content Marketing Institute, joining the brightest content marketing experts in the industry.
Christine was appointed to the Kinnelon, NJ Public Library Board of Trustees from 2011 until 2015. She served as Treasurer.
In May 2011, Christine was recognized by Floor Covering News as one of the twenty-five women propelling the flooring industry.
>> For Christine B. Whittemore's full profile, visit LinkedIn.
More questions? Please contact her at CBWhittemore@SimpleMarketingNow.com or 973-283-2424.
