Thanks for Downloading Social Media: How To For Business Workshop Resources!

Dear Surfaces Workshop Attendee,

Thanks again for attending our Surfaces 2012 Workshop, Social Media: How To For Business. We promised you links to resources and references from the session.

We'd love to hear how you use these resources to develop and implement a social media marketing strategy for your business. Be sure to let us know, too, if you have questions.

Our Strategy Development Kit includes the following five documents:

• Step 1: Customer Needs worksheet
• Step 2: Keywords worksheet
• Step 3: Content worksheet
• Step 4: Content By Channel worksheet
• Step 5: Social Media Strategy worksheet

We've created a reference to use for building your online presence titled 10 Steps to Building Your Online Presence.

We mentioned several free online resources:

• Google Adwords Keyword Research Tool
• SpyFu
• Inbound Marketing and ZMOT: Perfect Together?
• Floor Covering News Social Media Guide for Business 2011

Here are links to the companies we referred to during the workshop. Go check out what they are doing online and with social media:

• Avente Tile
• Don's Carpet One
• FloForm Countertops
• Floorcrafter's
• Ice Stone USA
• Walker Zanger

We wish you the best as you develop and implement your social media marketing strategy. Please don't hesitate to let us know of any questions. Our email addresses are below.

Best,

Sarah B. Johnson

Managing Director - MKG Department - sarah@mkgdept.net

Christine B. Whittemore

Chief Simplifier - Simple Marketing Now - CBWhittemore@SimpleMarketingNow.com