--- title: Thank You Coverings 2012 --- [![simple-marketing-now-logo.png](https://www.simplemarketingnow.com/hs-fs/file-2223845170-png/Simple_Dec2014/logo/simple-marketing-now-logo.png?width=180&name=simple-marketing-now-logo.png "simple-marketing-now-logo.png")](https://www.simplemarketingnow.com) ![Simple Marketing Now is HubSpot Certified](https://www.simplemarketingnow.com/hs-fs/file-2208007916-png/Simple_Dec2014/img/img-hubspot-certified-partner-badge.png?width=85&name=img-hubspot-certified-partner-badge.png "Simple Marketing Now is HubSpot Certified") - [Services](https://www.simplemarketingnow.com/services) - [Services](https://www.simplemarketingnow.com/services) - [>> Strategy & Direction](https://www.simplemarketingnow.com/services/strategy) - [>> Systems & Tools](https://www.simplemarketingnow.com/systems-tools-infrastructure) - [>> Execution, Content & Programs](https://www.simplemarketingnow.com/execution-content-programs) - [Case Studies](https://www.simplemarketingnow.com/case_studies) - [Case Studies](https://www.simplemarketingnow.com/case_studies) - [Website Redesign](https://www.simplemarketingnow.com/case_studies/website-redesign) - [Complete Redesign on HubSpot](https://www.simplemarketingnow.com/case_studies/website-redesign/complete-overhaul) - [Business Blogging](https://www.simplemarketingnow.com/blog) - [Blog](https://www.simplemarketingnow.com/content-talks-business-blog) - [Content Talks Business](https://www.simplemarketingnow.com/content-talks-business-blog) - [Flooring the Consumer](https://www.simplemarketingnow.com/blog/flooring-the-consumer) - [Social Flooring Index](https://www.simplemarketingnow.com/blog/social-flooring-index-blog) - [About](https://www.simplemarketingnow.com/about) - [About Us](https://www.simplemarketingnow.com/about) - [Meet the Simplifier](https://www.simplemarketingnow.com/about_us/christine_b_whittemore) - [Testimonials](https://www.simplemarketingnow.com/about_us/testimonials) - [News](https://www.simplemarketingnow.com/news) - [Resource Library](https://www.simplemarketingnow.com/resources) - [Customer Experience Articles](https://www.simplemarketingnow.com/About_Us/Christine_B_Whittemore/customer-experience-articles) - [Contact](https://www.simplemarketingnow.com/contact-us) - [Contact Us](https://www.simplemarketingnow.com/contact-us) - [Subscribe to Newsletter](https://offers.simplemarketingnow.com/join-our-monthly-enewsletter-list) # Thanks for Downloading "*Practical Marketing for Small Businesses*" Seminar Resources from Coverings 2012! Dear Coverings Seminar Attendee, Thanks again for attending the Coverings 2012 Seminar ***“*Practical Marketing for Small Businesses: Strengthen Your Website, Get Found & Connect With Customers*”.*** Here are resources and references from the session. - A reference summarizing the steps we reviewed: ***[Ten Tips for Improving Your Digital Visibility](https://www.simplemarketingnow.com/hs-fs/docs/Tip+Sheet-+Digital+Visility.pdf)***. - Articles relating to the **Buying Cycle**: [Website Content and Your Buyer's Purchase Process](http://simplemarketingnow.com/content-talks-business-blog/bid/119371/Website-Content-and-Your-Buyer-s-Purchase-Process), **Personas**: [Developing Personas for Content Marketing](http://simplemarketingnow.com/content-talks-business-blog/bid/117200/Developing-Personas-for-Content-Marketing), and **Keywords**: [Getting Found Online: Keywords](http://simplemarketingnow.com/content-talks-business-blog/bid/116211/Getting-Found-Online-Keywords). - [7 Steps To Get Found Online: It Matters As Never Before!](https://www.simplemarketingnow.com/../content-talks-business-blog/bid/112116/7-Steps-To-Get-Found-Online-It-Matters-As-Never-Before) - Check out the **[Social Flooring Index Blog](https://www.simplemarketingnow.com/blog/social-flooring-index-blog/)** which reviews tile, stone and flooring blogs for ideas on how to embrace blogs and social media for your business.  Fun & Useful Resources for putting into context the notion of 'getting found online': - Although I didn't play the video, you may find [Social Media Revolution 3 - 4:15 minutes](http://www.youtube.com/watch?v=x0EnhXn5boM) worth watching. - Do you remember seeing a McGraw-Hill ad of a man with a bowtie? The ad is the subject of this blog article titled [Digital Visibility: The Reason Behind Content Marketing](http://www.simplemarketingblog.com/2010/08/digital-visibility-reason-behind.html). Several free online resources: - [Google's Search Engine Optimization Starter Guide](http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf) - [SpyFu](http://www.spyfu.com/) - [SEOquake plugin](http://www.seoquake.com/) - [Floor Covering News Social Media Guide for Business 2011](https://www.simplemarketingnow.com/../blog/social-flooring-index-blog/bid/107467/Floor-Covering-News-Social-Media-Guide-for-Business-2011) I'd love to hear how you use these resources to strengthen your website, get found online and connect with customers. Be sure to let me know, too, if you have questions. Best, ***Christine B. 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