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Flooring The Consumer Blog

Exploring the Customer Experience In-Store & Online

How To Create Persuasive Email Marketing With Nancy Harhut

Posted by Christine B. Whittemore on Feb 1, 2016 8:30:00 AM

This is a 8 minute read.

Persuasion matters in business. How effective we are at it reflects how well we understand the needs of others and communicate that understanding. As marketing communications shift online, knowing how to create persuasive email marketing becomes critical for business success.

Nancy Harhut, whose insights inspired How To Write A Persuasive Email, is an award-winning marketing and advertising executive and persuasion expert. She knows firsthand the benefits of applying the science of human behavior to online marketing.

Nancy shares her expertise in this blog interview.

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Topics: customer experience, content marketing, email marketing

Provoke Creative Content Marketing With Lateral Thinking

Posted by Christine B. Whittemore on Jan 26, 2016 8:30:00 AM

This is a 6 minute read.

If you've been doing content marketing for any period of time, chances are you've hit at least one wall where you're left wondering how will you ever publish another piece of content let alone a remarkable one... Consider breaking through that wall using lateral thinking to get back to generating creative content marketing.

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Topics: content marketing, innovation

StoryTelling The Business Way With Ron Ploof

Posted by Christine B. Whittemore on Dec 1, 2015 8:30:00 AM

This is a 6 minute read.

I need to share a business story with you about storytelling the business way. It starts out this way...

Once upon a time, there was a really gifted storyteller. His name was Ron Ploof. Every day he found a reason to tell stories to help others understand things better. Then one day, he decided to take on Project Lizzie to tell the story of someone who lived 100 years ago based on 99 postcards. Because of that, he connected the dots between his own storytelling story.

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Topics: customer experience, content marketing

How Great Brand Building Creates Extraordinary Experiences

Posted by Christine B. Whittemore on Nov 12, 2015 8:30:00 AM

This is a 6 minute read.

If you are grappling with how to build your brand so you can create truly extraordinary experiences for your customers, you're in luck.

Brand building expert Denise Lee Yohn has released her second book titled Extraordinary Experiences: What Great Retail and Restaurant Brands Do. It will inspire and guide you onto a path for transforming your brand into one that builds and sustains your business.

Denise shared an advance copy of her book with me; I really enjoyed the seven case studies detailed and how each illustrates a brand-building principle from her first book, including specific recommendations on how to focus on that principle for your business. You will, too.

(See What Great Brands Do By Denise Lee Yohn for perspective on Denise's first book.)

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Topics: customer experience, brand marketing

Steve Rubel Talks Inbound Content Challenges at #INBOUND15

Posted by Christine B. Whittemore on Oct 12, 2015 8:30:00 AM

This is a 8 minute read.

Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.

As he explains, 

"One of the most critical issues facing marketers today is the sheer proliferation of content... [It} is only going to get harder to reach and connect with increasingly distracted audiences..."

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Topics: inbound marketing, content marketing

Does Your Customer Experience Express Love and Thoughtfulness?

Posted by Christine B. Whittemore on Jun 15, 2015 8:30:00 AM

This is a 5 minute read.

When you're in a relationship, thoughtfulness indicates that love's involved. Assuming you love your customers, how does your customer experience express that love and thoughtfulness?

A Thoughtful Customer Experiences Seems Like a No-Brainer, No?

If you're paying attention to your business, you're aware that things are different. Customers are more knowledgeable, more demanding, less trusting and have higher expectations of their overall customer experience. For many decisions, they have more choices (including doing nothing). Being thoughtful is definitely a point of business differentiation - especially now in the world of ZMOT.

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Topics: customer experience

Social Media Marketing Lessons: The Met's Sree Sreenivasan #BRITEConf

Posted by Christine B. Whittemore on May 13, 2015 8:30:00 AM

This is a 5 minute read.

When's the last time you visited the Met - virtually or in person? There are social media marketing lessons to be learned from those interactions as Sree Sreenivasan shared during #BRITEconf 2015.

Placing the Met Into Digital Perspective

The Metropolitan Museum of Art in NYC is an amazing institution. It has history, remarkable works of art, endless cultural icons in a setting that brings ancient worlds to life, helps you understand context and generally elevates the soul.

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Topics: B2B Social Media, customer experience

How Location Makes For Great Customer Experience: David R. Bell at #BRITEConf

Posted by Christine B. Whittemore on Mar 27, 2015 8:30:00 AM

This is a 6 minute read.

Whether you are a physical retailer or an ecommerce based one, location matters. That's according to  David R. Bell from Wharton, author of Location is (still) everything: why the real world matters for e-commerce, who presented findings from his book at #BRITEconf 2015. Note, though, that it's location with a twist: think location of the customer.

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Topics: retail experience

Connecting With Customers In A World of Demand: Doritos At #BRITEconf 2015

Posted by Christine B. Whittemore on Mar 13, 2015 8:30:00 AM

This is a 5 minute read.

Have you noticed how connecting with customers has gotten more challenging? Gone are the days when brands called the shots, considering themselves the only experts. Consumers rule. Not only do they have infinite options, but they are digitally savvy, have access to knowledge and want to participate in the brands they care about. As marketers we must learn how to market in a world of demand.

PepsiCo Snacks Group Knows How To Market In a World of Demand

Ann Mukherjee, President, Global Snacks Group and PepsiCo Global Insights, is no stranger to the world of demand. Since joining PepsiCo in 2005, she has actively involved consumers from around the globe in developing new snack flavors, redefining the brand, and creating user generated advertising: 

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Topics: customer experience, brand marketing

Digital Marketing Brings Your Business To Life!

Posted by Christine B. Whittemore on Feb 4, 2015 8:30:00 AM

This is a 4 minute read.

Wondering how to breathe new life into your store or business? One solution is through digital marketing so your business can come alive for those who start their purchase journey online. Here are my thoughts on this topic.

Reenergize your store with digital marketing

By Christine B. Whittemore

Have you considered how digital marketing – which includes social elements – reenergizes the retail store experience?

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Topics: retail experience, Digital Marketing