How customer focused is your company website? The more it is, the better your chance to get found online and connect with qualified prospects as North Coast Packaged Homes' owner Ann Zollinger has learned.

The ultimate goal of most websites to get found online so you have the opportunity to convert visitors into leads. And, once that happens, you can then qualify them and even nurture them into eventually becoming customers. Simple, right?

Well, as logical as that sounds, doing so takes discipline and intense customer focus. 

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Topics: Blogging, Get Found, customer experience

Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.

I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:

Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success

In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually. 

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Topics: tile industry, B2B Social Media

Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.

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Topics: Floor Covering marketing, B2B Social Media

What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.

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Topics: Floor Covering marketing, B2B Social Media

In less than two weeks, you'll have the opportunity to immerse yourself in Coverings 2013 , and attend Selling Tile: the Internet, the Industry & the Consumer,  a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.

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Topics: tile industry, Digital Marketing

If you're interested in learning about  Selling Tile: the Internet, the Industry & the Consumer, I invite you to attend  Coverings 2013. You'll get to attend a tile industry panel discussion with four experts.  All four are immersed in tile. They all have an online presence. All have distinct opinions on selling tile online. You're guaranteed to learn a lot!

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Topics: tile industry, Digital Marketing

I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.

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Topics: tile industry, Floor Covering marketing, Digital Marketing

If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts who all have a presence online:

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Topics: tile industry, Floor Covering marketing, Digital Marketing

Surfaces - the leading floor covering industry event in the US - is taking place this week in Las Vegas. It's big, and intense and spread out! My Fitbit says I've already walked over 5 miles today.

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Topics: Floor Covering marketing, Digital Marketing

When Michele Hoover, General Manager, Tile Outlets of America, Fort Myers, FL, informed me in June that her store's bathrooms would be remodeled in October, I had my fingers crossed that the project would be done in time for Bathroom Blogfest 2012.

Lucky for us, it was, and I have a fabulous bathroom and retail experience transformation to share with you - albeit a bit late because of Sandy...

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Topics: Bathroom Blogfest, Floor Covering marketing