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The Social Flooring Blog

Monitoring the Social State of Home, Tile & Design

Who in Flooring Has Time for Social Media?

Posted by Christine B. Whittemore on Thu, May 08, 2014

This is a 7 minute read.

Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.

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Topics: Floor Covering marketing, B2B Social Media

Driving Flooring With Social Media Marketing

Posted by Christine B. Whittemore on Tue, Oct 01, 2013

This is a 5 minute read.

What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.

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Topics: Floor Covering marketing, B2B Social Media

Tile Industry Forum: Selling Tile Online. Steve Slutzah, Westside Tile

Posted by Christine B. Whittemore on Wed, Apr 17, 2013

This is a 4 minute read.
In less than two weeks, you'll have the opportunity to immerse yourself in Coverings 2013 , and attend Selling Tile: the Internet, the Industry & the Consumer,  a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.
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Topics: tile industry, Digital Marketing

Tile Industry Forum: Selling Tile Online. Dave Milanowycz, Florida Tile

Posted by Christine B. Whittemore on Wed, Apr 10, 2013

This is a 5 minute read.
If you're interested in learning about  Selling Tile: the Internet, the Industry & the Consumer, I invite you to attend  Coverings 2013. You'll get to attend a tile industry panel discussion with four experts.  All four are immersed in tile. They all have an online presence. All have distinct opinions on selling tile online. You're guaranteed to learn a lot!
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Topics: tile industry, Digital Marketing

Tile Industry Forum: Selling Tile Online. Bill Buyok, Avente Tile

Posted by Christine B. Whittemore on Wed, Apr 03, 2013

This is a 7 minute read.

I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts.  All four have an online presence. All have distinct opinions on selling tile online.

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Topics: tile industry, Floor Covering marketing, Digital Marketing

Tile Industry Forum: Selling Tile Online. Tom Carr, Pan American Ceramics

Posted by Christine B. Whittemore on Wed, Mar 27, 2013

This is a 3 minute read.

If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts who all have a presence online:

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Topics: tile industry, Floor Covering marketing, Digital Marketing

Social Media, Digital Marketing, Floor Covering Marketing: Surfaces

Posted by Christine B. Whittemore on Wed, Jan 30, 2013

This is a 3 minute read.

Surfaces - the leading floor covering industry event in the US - is taking place this week in Las Vegas. It's big, and intense and spread out! My Fitbit says I've already walked over 5 miles today.

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Topics: Floor Covering marketing, Digital Marketing

New Bathrooms for Tile Outlets of America, Fort Myers | Bathroom Blogfest

Posted by Christine B. Whittemore on Mon, Nov 05, 2012

This is a 6 minute read.

When Michele Hoover, General Manager, Tile Outlets of America, Fort Myers, FL, informed me in June that her store's bathrooms would be remodeled in October, I had my fingers crossed that the project would be done in time for Bathroom Blogfest 2012.

Lucky for us, it was, and I have a fabulous bathroom and retail experience transformation to share with you - albeit a bit late because of Sandy...

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Topics: Bathroom Blogfest, Floor Covering marketing

BuildDirect Uses Google Analytics To Get Found Online

Posted by Christine B. Whittemore on Wed, Aug 08, 2012

This is a 2 minute read.
Kudos to my friends at BuildDirect! They are featured in a Google Analytics case study for using Google Analytics to get found online and increase sales! 
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Topics: case studies, Get Found, Digital Marketing

Marketing With Pinterest: Flooring Eye Candy!

Posted by Christine B. Whittemore on Wed, Jul 25, 2012

This is a 3 minute read.

I really enjoy Pinterest. It's a joyous visual adventure that many flooring companies have embraced as they explore marketing with Pinterest. The visual flooring eye candy these brands have created inspires and delights. It also redefines traditional perceptions associated with flooring.

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Topics: B2B Social Media