Jacqueline Tabbah, Assistant Vice President of International Stoneworks and member of the Marble Institute of America's Women in Stone program is intimately involved in helping her company get found online. She does so using digital marketing tools and social media, as well as her company business blog.
Read MoreTopics: tile industry, Blogging
Meet Arpi Nalbandian, founder of Tileometry and the first person in the flooring and tile industry I met first through Twitter. Arpi is extremely knowledgeable about tile and social networking for business and combines the two in her business.
I'm excited to be presenting with Arpi at Coverings 2015 about two of the visual social networks. Our session is titled:
Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success
In anticipation of our joint session, I caught up with Arpi to ask her about her love of tile and social networks, and how both come together visually.
Read MoreTopics: tile industry, B2B Social Media
Do you make time for social media? Many business people wonder how to find the time - particularly in flooring. They bring it up repeatedly during presentations and in conversations about digital marketing, getting found online and embracing new marketing habits.
Topics: B2B Social Media, Floor Covering marketing
What goes into driving an industry with social media? In May 2013, I spoke with Ken Ryan from Floor Covering News who asked me questions for an upcoming issue about People driving the (flooring) industry.
Topics: B2B Social Media, Floor Covering marketing
Topics: tile industry, Digital Marketing
Topics: tile industry, Digital Marketing
I hope you plan on coming to Coverings 2013, and attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts. All four have an online presence. All have distinct opinions on selling tile online.
Topics: tile industry, Digital Marketing, Floor Covering marketing
If you come to Coverings 2013, consider attending Selling Tile: the Internet, the Industry & the Consumer, a tile industry panel discussion with four tile industry experts who all have a presence online:
Topics: tile industry, Digital Marketing, Floor Covering marketing
Surfaces - the leading floor covering industry event in the US - is taking place this week in Las Vegas. It's big, and intense and spread out! My Fitbit says I've already walked over 5 miles today.
When Michele Hoover, General Manager, Tile Outlets of America, Fort Myers, FL, informed me in June that her store's bathrooms would be remodeled in October, I had my fingers crossed that the project would be done in time for Bathroom Blogfest 2012.
Lucky for us, it was, and I have a fabulous bathroom and retail experience transformation to share with you - albeit a bit late because of Sandy...
